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How to Write Cold Emails That Get Opens and Get Sales The founder of Experiment 27, Alex Berman, talks about structuring the most effective email.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu sits down to talk with Alex Berman, founder of Experiment 27, to discuss crafting effective cold emails. Berman goes over some tips about why certain cold emails are conducive to making sales over others. The subject of an email, combined with the first few lines of the email, work towards forming the customer's impression about your marketing material. Generic subject lines are a favorite of Berman's for their ability to remain neutral. Berman also opts to start the body of his emails with something that the reader might already think is true.

Moreover, ending your emails with call-to-action phrases that end with question marks is always helpful towards achieving more opens. The founder also stresses targeting the right person to contact when sending out these cold e-mails.

Click the video to hear more from Berman about email marketing.

Related: Start Making Sales Now With These Tips

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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