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If You're Going to Copy a Company's Marketing Strategy, Make Sure You Do It Better A marketing plan that worked for one company, may not work for another.

By Neil Patel Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you. Just because someone does one thing, doesn't mean you need to do the same. One man's highflying strategy may have totally a different outcome for another -- depending on the circumstances. Patel recommends, if you're going to copy someone, you should try to do it better. Make improvements that effectively make the same plan work harder and better for your business.

Want to get better at market research and figuring out what your special sauce should be? Learn more in our online Intelligence course.

Patel gives a good example from his personal experience. Before, he would spending thousands of dollars buying Facebook fans when Facebook's organic reach was at its heights. Now, Patel would not consider putting money behind such a strategy with these ads' lack of visibility.

Page emphasizes that if you're going to piggyback on someone else's strategy, you must innovate by taking what worked so brilliantly before and going even farther.

Click play to learn all of Patel's tips for an innovative marketing plan.

Related: What It Takes to Transform Your Passion Into a Career

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Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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