Kraft Rebrands Ranch Dressing as 'Salad Frosting' to Trick Kids Into Eating Vegetables Oh boy.

By Stephen J. Bronner Edited by Dan Bova

Kraft Brand | Youtube

A major corporation is urging parents to lie to their children.

In what is decidedly not an April Fool's joke, the multibillion-dollar food conglomerate Kraft Heinz ($26 billion in sales in 2018) has launched a new product (but really, it's just ranch dressing) called Salad Frosting. The headline of the press release introducing this product is "Kraft Wants You to #LieLikeAParent."

"Kraft is introducing Kraft Salad 'Frosting,' its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game," the release states.

Related: Online Grocery Recommendations Are Lacking. 3 Young Entrepreneurs Have Created an AI-Powered Solution.

This is ranch dressing we're talking about: the sweet, milky condiment that's 110 calories per two tablespoons. It is by no means a health food.

There are other tricks parents use to get kids to eat vegetables, but they're not as blatant as Kraft's campaign. For example, Jessica Seinfeld has a recipe book that hides vegetables in treats such as cookies. A brand of frozen foods, Kidfresh, also hides vegetables in its products.

Kraft even says in its release that ranch dressing is the most popular condiment in the United States. So what gives?

I carrot even.

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Here's What Companies and Services Are Open and Closed on Juneteenth 2025

Juneteenth was designated as a federal holiday in the U.S. in 2021.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

AI Is Going to 'Replace Everybody' in Several Fields, According to the 'Godfather of AI.' Here's Who He Says Should Be 'Terrified.'

Geoffrey Hinton, called the "Godfather of AI" due to his pioneering work on AI, says some fields face a heavier risk of replacement due to automation.

Business News

Meta Is Trying to Poach OpenAI Employees With 'Giant' $100 Million Offers, Sam Altman Says

Open AI CEO Sam Altman claims Meta has attempted to recruit "a lot" of his employees.

Thought Leaders

I Spent 20 Years Watching Brands Rise or Fade—This Is What Separates Them

Many entrepreneurs turn to PR only when they want immediate results, but strategic visibility is a long game.

Leadership

This Founder Noticed a Stark Change at a Local Pride Parade — and Says It Creates a 'Real Opportunity' for Small Businesses

Tanner Graham, co-founder and CEO of General Idea, reveals how business leaders can step up this month and beyond.