Get All Access for $5/mo

LinkedIn Offers More Insight into its Networking Groups Business owners now have access to demographic information about the professional groups they join on the popular networking site.

By Jason Fell

New LinkedIn Statistics Add Insights for Business NetworkersHave you ever considered joining one of the numerous professional groups on LinkedIn, in hopes of expanding your professional network, but hesitated because you weren't sure who the members are or how active the group is? The popular networking site has unveiled a new statistics dashboard that offers an inside look at a group's demographics, growth and activity.

For active online business networkers who use or might consider participating in specific groups to meet others in their industry or complementary industries, the new group statistics "provide visibility into the types of professionals in a particular group and the level and shape of the conversation," says LinkedIn principal product manager Ian McCarthy.

Related: A Guide to Generating Leads on LinkedIn

In the demographics view, LinkedIn says you can now see information about the seniority level, function/role, location, and industry of the professionals in a particular group. This is valuable for a networking entrepreneur because it provides "easy visibility into the types of expertise and functions of people in any given group, who is in your region or a region where your business is looking to expand, and whether the group is composed of the desired mix of senior, middle and entry-level professionals," McCarthy says.

Related: Who Checks Your Company's Social Media Profile?

Meanwhile, when you click on the growth tab you can see how a group's membership has grown over time, and the activity tab shows how regularly members start and contribute to discussions. It also displays recent job and promotion counts for the group. LinkedIn says a "sizeable" number of promotions can indicate that the group is being actively moderated by managers and members.

"We see millions of examples every week of how conversations in LinkedIn Groups provide not only an exchange of ideas and perspectives but also create a context for new professional relationships to develop," McCarthy says.

Will the expanded access to demographics help you decide which LinkedIn groups to join? Let us know in the comments section below.

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.