One Easy Way to Create Great Content That You're Not Utilizing Documenting your life can be just as powerful as creating content.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Greg Rollett uses Times Square as a backdrop to make a great point about powerful content you could be making but aren't. Rollett reminds viewers to use their current surroundings and fun experiences for content -- what Gary Vaynerchuk calls documenting, rather than creating.

By documenting fun experiences -- like getting to shoot a web show in Times Square -- you provide your audience a new and authentic experience that makes for great content. Plus, you don't have to stretch for new ideas because the opportunity is already right in front of you.

Click play to learn more about how you can take advantage of this strategy.

Related: These Entrepreneurs Use the Power of Their Community to Grow and Give Back

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

More from The Ambitious Life

The Top Methods to Secure an Audience for Your Content

How to Create Eye-Catching Content to Crush Your Competition

How to Overcome the Fear of Being on Camera

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