Subscribe to Entrepreneur for $5
Subscribe

The 3 Attributes of Every Successful Marketing Campaign

Every marketing campaign is different, but the good ones share some things in common.

By
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars speaks with Hawke Media CEO Erik Huberman, who talks about the three essential ingredients for every marketing campaign. They are:

  1. Building awareness. If people don't know who you or your business are, they aren't going to buy your product or service. So, the first step of any good marketing plan is making sure people can actually see you.
  2. Nurturing. Develop the relationship. Take those potential clients through your funnel -- get an email address, prove why your product is better than your competitors', etc.
  3. Growing trust. Do this throughout, first by having third-party recommendations and later by providing what you promised.

Click play to learn more about these strategies.

Related: 4 Awesome Instagram Accounts Driven by Women That Every Entrepreneur Should Follow

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Latest

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

The No.1 Most Bankable Skill You Must Have to Succeed in 2023

If you don't foster this skill, you'll fall behind the pack financially and professionally in 2023.

We Need to Talk About This Forgotten Human Skill to Win at Sales

The founder of Make Money Your Honey is teaching people the skills they need to close future deals and she's starting with having face-to-face conversations.

This Web3 Data Warehouse Wants to Bring Big Data Analytics to the Blockchain

The co-founder and CEO of Space and Time talks about his company and why blockchains matter.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.