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The Emergence of the Cloud in Marketing As marketing has gotten more complex, traditional marketing partners need to make the evolution to cloud-based marketing.

By Adam Chandler

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.

Related: 7 Reasons Why Your Business Should Run On Cloud Accounting Software

What the cloud includes

When you are using a cloud-based system, you are essentially sharing and storing your information to an internal infrastructure that delivers different services. This includes data management, servers, software, databases and data storage.

Aside from having everything in one place, when your business relies on cloud storage, you are offering your employees to save their data and work all in one place, which is incredibly convenient and also quick. Along with the cloud comes all its vast services, including email, data analysis, audio and video streaming, and more. You also have both public and private cloud offerings, and even hybrids. The most popular and efficient type of cloud computing is that of Software-as-a-Service (SaaS). This involves the "licensing of a software application to customers." These are usually on-demand or pay-as-you-go models.

Related: The Future of Healthcare Is in the Cloud

How it affects my marketing

As marketing has gotten more complex, traditional marketing partners need to make the evolution to cloud-based marketing automation to simply handle the rate of change and sheer amount of data a robust marketing platform will need to handle. The good news is, the offerings of the cloud could substantially improve your business and increase your revenue. First, its wherever, whenever approach offers flexibility and assurance, as people can access and use its services from any device anywhere and anytime. The utilization of the cloud can cut your spending on IT services and storage by an incredible percentage. If your brand requires customers to make appointments, reservations or meetings, cloud services can automate all of that — the scheduling, management of company and personal calendars, and automation of registration and sign-ups.

In all, the cloud and its services are something you should certainly consider when operating a growing business. The positive effects it can have on your employees, customers and overall brand are significant. The adoption of a SaaS partner is also something to consider when trying to run automated marketing campaigns, advertisements promotions and more.

Related: It's Time to Prepare for a Multi-Cloud Future

Adam Chandler

Entrepreneur Leadership Network® Contributor

Chief Operations Officer and Co-Founder

Adam Chandler is the COO and co-founder of Eulerity, a digital marketing company that is pioneering the future of marketing automation. For decades, Chandler has been an active entrepreneur in SaaS technology and has held positions at Yahoo!, the Rubicon Project and more.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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