This Company Utilizes AI to Maximize Customer Acquisition Spectrm uses conversational marketing to gather data, engage with customers, and convert them in real-time.

By StackCommerce

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Data rules everything in business, something that every entrepreneur knows intimately. But not all data is the same. What the sales data says about one industry may be completely different in another. To truly scale your business, you need to gather your own customer data and discover how to personalize it to acquire new customers and turn existing customers into lifetime ones.

That's easier said than done. You can use myriad data mining tools to track and gather demographic, interest-based, and behavioral data, but that just helps you assume what potential customers want as a group. It doesn't help you understand what each of your customers want specifically. Turning that audience data into personalized advertising and marketing initiatives is also expensive, time-consuming, and clunky. And yet, 80 percent of consumers are more likely to purchase from your brand when the customer experience is personalized.

So, how do you turn data into an enhanced, personalized customer acquisition and retention program? By connecting with consumers where they already are, collecting data on their preferences and using it to personalize your marketing in a real-time conversation. The average social media user spends nearly two and a half hours every day on their social channels. As such, messaging has emerged as one of the best ways for brands to connect with and convert customers.

Spectrm's conversational AI and chatbot marketing tools make that easier than ever. Consumers expect online marketing to be relevant to them, and for their buying experiences to be effortless and instantaneous. Spectrm automates one-on-one conversations at scale with chatbots, allowing you to engage with customers where they're already spending their time online in a way that feels natural to them. That means you get high-performance marketing chatbots that convert customers across Facebook and Google ad networks. With machine learning technology that helps your chatbot understand your unique customers and get smarter over time. Chatbots make shopping, app discovery, and lead generation experiences fun for customers, while powerful analytics help you optimize the sales funnel, segment customers accordingly, and automatically scale your operations. What once required a multi-team, extensive effort to personalize ecommerce is now consolidated into one automated workflow.

Whether you're looking to drive more sales, acquire more leads, explain complex products, provide loyal customers with new offers, or practically anything else, Spectrm's conversational marketing tools help you reach consumers where they spend their time online. Every data point collected in conversation is actionable using Spectrm's conversational intelligence tools, so the value you can generate is virtually limitless.

Find out how Spectrm powered some of the best performing Facebook and Google messaging case studies ever, and how it can help overhaul your brand's acquisition and marketing efforts. Check them out today.


Entrepreneur Leadership Network® Contributor

Account Manager

Editor's Pick

Related Topics

Growing a Business

10 Creative Content Ideas Inspired by Gary Vaynerchuk to Break Through the Noise

Vee stresses the importance of building lifetime value by capturing audience attention first before chasing immediate conversions.

Business News

Kevin O'Leary Says to 'Survive the Rest of Your Life' You'll Need This Hefty Amount in Your Bank Account

The "Shark Star" explained the concept of passive income based on interest rates.

Growing a Business

6 Signs You Need an Executive Assistant

Executive or virtual assistants perform much more diverse functions than most people realize. Here are six signs you need to hire one.

Business News

Amazon Is Offering Students $25 Flights Home for the Holidays

Amazon partnered with StudentUniverse to sell thousands of $25 tickets for Prime Student members.

Business Process

50 Simple Questions to Ask Yourself Before the New Year

These questions, focused on branding and business growth, can help brands capitalize on past events and help you plan for the year ahead.

Business News

Man Sentenced to Prison After Secretly Filming Airbnb Guest in Shower, Threatening Her With Footage

The incident took place in 2020 in a Ceres, California home the guest shared with the owner's son.