Get All Access for $5/mo

Turn Prospects Into Customers With These 8 Tips Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.

By Jonathan Long

Opinions expressed by Entrepreneur contributors are their own.

Not all of your prospects are going to pass through your automated sales funnel and automatically convert into customers as you intend. Sometimes it requires a little outside assistance to get them to bite. Here are 8 tips to help you close more sales.

1. Set a deadline. Establish a "no communication" deadline to remove prospects from your funnel.

Example: "We have not heard from you in 30 days. While this will be our final communication, feel free to contact us in the future if you are in the position to move forward."

Related: Getting the Sale Without Being a Sleazeball

This will often get their attention -- and if it doesn't then it will prevent you from wasting any more time and energy on a dead prospect.

2. Ask a question. When you ask a question it requires your prospect to reply. Try something along the lines of, "It has been over a week since we have heard from you. Have you had a chance to go over the materials and make a decision?" This is a good way to apply the pressure while also opening up the dialogue to discover questions or concerns the prospect might have.

3. Put together a FAQ section on your website. Address questions that your prospects might have and make it easily accessible on your website. Talk to your sales team and customer-service representatives to source the most frequently-asked questions. Check out this simple FAQ for Netflix for some inspiration.

4. Mix some icebreakers into your email marketing. Most of your prospects are also being marketed to by your competition, so do something to stand out from the bland and overly promotional emails that are flooding their inboxes. Mix in some fun facts about your company or your local area. This can really get the attention of your prospects, causing them to forget about the other options.

5. Offer incentives. Who doesn't like free stuff? Tossing in a free gift or offering a discount is often a great way to convert sales. It doesn't have to be a significant discount or something valuable. Many people simply can't pass on something for free.

Related: 5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

6. Return on investment reminder. If your product or service has the potential to increase your prospect's ROI, make sure you remind them. You are basically asking, "So, when are you ready to increase your revenue?" Reminding them that you have a solution that is going to make them more money will often trigger the sale.

7. Quick follow-up. Often times a simple follow-up email or phone call asking your prospects if they have any additional questions will get them back into purchase mode. This is a great way to quickly convert them into a customer before too much time passes.

All of the leads that my company generates through our website are immediately contacted and we also follow up with them a couple of days later, offering to answer any questions that they might have.

8. Ask for the sale. Simply asking for the sale is not groundbreaking. It's common sense, yet many people don't do it. Ask your prospects if they are ready to get started and watch how many say "yes." They became a prospect because of their interest in what was being offered. If you don't ask for the sale, your competition will.

What other ways have you used to successfully turn your prospects into customers? Share your experiences in the comments section below.

Related: Your Survival Depends on Following Up on Internet Leads -- Fast

Jonathan Long

Founder and CEO, Market Domination Media

Jonathan Long is the founder and CEO of Market Domination Media, a Miami Beach-based SEO and online marketing consulting firm. Market Domination Media also offers SEO coaching programs for companies and individuals that want to learn how to build their brands online using search engine marketing. Sign up for its weekly VIP newsletter by clicking here. Long also founded EBOC, an exclusive private community for entrepreneurs and business owners.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Career

These 3 Big Tech Companies Offer 6-Figure Salaries and Easy Interviews — Especially If You Follow This Expert's Advice

There are far more candidates than positions, so being strategic on the job hunt is key.

Health & Wellness

4 Habits I Cultivated to Become a Healthier, More Effective Entrepreneur

By the time I hit mid-life, some of my bad habits were becoming a risk to my long-term business goals — and my health. Here's how I was able to change them.