What This On-Demand Startup CEO Thinks the Sector Should Really Be Called Handy's Oisin Hanrahan says the conversation about the new economy needs to change.

By Catherine Clifford

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Handy
Oisin Hanrahan, the CEO and founder of Handy.

The on-demand economy. The gig economy. The sharing economy.

These are all descriptions of a new generation of companies that connect customers with goods or services when and where they need them. But the CEO and founder of one of the leading companies in this space says that none of these names really are appropriate.

Oisin Hanrahan, the CEO and co-founder of Handy, says that he wants to call this new generation of businesses "the flexible economy."

"This is less about on demand and more about flexibility. We think about these companies as this thing that gives us access to services or access to goods," says Hanrahan in a conversation with Entrepreneur. But that's only half the picture, he says. "You have also got people selling their services, selling their time in a very, very flexible way."

Handy, the New York-based home-services-booking platform, was founded in 2012 and since then more than 2 million jobs -- ranging from cleaning services to plumbing help to home repairs and moving services -- have been booked and completed on the platform. Currently, tens of thousands of service professionals offer services in 37 cities across the U.S., Canada and the U.K. The venture-backed startup has raised $110 million from investors.

Related: For 100 Years, General Motors Was All About Cars. Now, It's All About People.

"We have got to pick a word that describes both sides of the platform," Hanrahan says of his preference for "flexible" economy over any of the other myriad phrases. Further, he says that often the services included in this sector of the economy aren't "on demand" anyways -- rather, they are scheduled at a point in the future. "It's giving you flexibility more than it's giving you anything on demand."

To be sure, promoting the new economy as flexible reinforces the notion that the people cleaning homes for Handy or driving cars on for Uber aren't working as a traditional employee (this distinction has led to lawsuits). Rather, these workers are picking up jobs when they can make supplemental income. On average, a Handy "pro" -- as they are called -- makes more than $18 an hour for jobs booked through the platform.

All Handy pros are 1099 contractors, not W-2 employees. That means that Handy is not responsible for providing benefits to these workers. That's a massive cost savings. It's also, conveniently, what the Handy workers want, claims Hanrahan.

Related: Uber and Lyft Will Collaborate With Public Transportation So You Don't Have to Own a Car

"Our pros want a very flexible schedule," says Hanrahan. "Our pros talk to us all the time about how they enjoy being a contractor, they like being their own boss, they like having the autonomy they have to work at Handy, and I think it's very different to talk to employees."

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Growing a Business

Lifetime Access to Business Advice with This AI-Powered Service is Just $29.99

With Consultio Pro, you'll find expertise on topics like data analysis, financial analysis, innovation management, and so much more.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.