Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value With a stronger connection comes smoother channels of sharing information.

By Scott Oldford

Opinions expressed by Entrepreneur contributors are their own.

For Entrepreneur Network partner Scott Oldford, a successful marketing strategy starts with the 3 C's: connection, conversation and community.

Without connection and discussion among the people you're hoping to target, your business cannot generate a sense of intimacy. For Oldford, intimacy is sharing your personal story so that customers may connect with it. By telling a compelling story in the hopes of forming a connection, you will more readily be able to create value for your customers and help them in the future.

Oldford leads this discussion into how if you are interested in creating value for your customers and also hope to enjoy your life as an entrepreneur, developing a marketing strategy that focuses in part on intimacy can launch you in the right direction.

Click the video to hear more about Oldford's take on what connection, conversation and community can do for your business.

Related: The 3 Almighty Currencies Your Business Should Depend On

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Wavy Line
Scott Oldford

Entrepreneur Leadership Network Contributor

Mentor, Advisor & Investor for Online Entrepreneurs

Scott Oldford has helped build and scale countless 6, 7 & 8-figure online businesses in the education, certification, coaching, consulting and courses niche.

More from Scott Oldford

Why Developing a Business Mentorship Starts with Building a Close Relationship

Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

The 3 Almighty Currencies Your Business Should Depend On

Right Time, Right Place: How to Be Relevant to Your Market

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Devices

Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Leadership

How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula.

As leaders, we need to solve company problems effectively. We often have the urge to fix everything quickly, but is this system of problem-solving really sustainable?

Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.

Business News

Oscar Mayer Is Changing the Name of Its Iconic Wienermobile

The company is slamming the brakes on its wiener on wheels and rolling out a new meaty ride.