You can be on Entrepreneur’s cover!

Why Every Entrepreneur Should Build Their Own Marketing Agency Having the right products, services and goals for your business is a start, but there's another factor that entrepreneurs should consider.

By Luis Jorge Rios

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Marketing does more than just boost a company's sales and entice customers to buy products or services. Through marketing, a business can build and maintain its reputation while also creating a connection with its customers since it provides updates and other information to keep the public interested in the brand.

Marketing also provides insight about a business, what works or what doesn't, thus allowing the team to make informed decisions to help improve the business according to the data collected.

These are only some of the reasons why marketing is an important aspect to have and develop in any business. And these benefits and responsibilities are why many people are looking to start venturing into the marketing industry and create their own brand.

Entrepreneurs should also start considering building a marketing agency, especially now when things are starting to move into the digital space. Below are some reasons why.

Related: 3 Reasons Marketing Is The New Sales

Providing a niche service

Creating a product or service is one of the common routes that entrepreneurs take. But with an oversaturated market and fluctuating demands, several businesses have to worry about whether or not their customers will move on to the next big thing.

With a marketing agency, entrepreneurs can be sure that they entered an industry where their services are always needed from companies, brands and even individuals who want to increase their presence.

Since marketing agencies usually cater to almost every industry, entrepreneurs can choose to focus on a specific service or trade depending on their expertise. This way, people won't have much trouble distinguishing them from the other agencies in the market.

For instance, they can choose to promote artists, celebrities or even small business owners — all according to the agency's expertise.

Creating an asset

Not many realize it, but the marketing agency is an asset in itself. This is because a well-established agency has several factors that help boost its efficiency and credibility, making it a profitable option in the future.

It takes time and effort to build an agency with a large reach and caliber. Its people need to have the right skills and mindset to secure the agency's success. Developing the right systems and processes is also required so that clients will see how capable the team they're working with is.

Over time, a marketing agency with the right team, a credible reputation and loyal clients will have increased in value. And like an asset, entrepreneurs can sell their marketing agency when needed. They might even end up selling to a prospective entrepreneur who doesn't want to start an agency from scratch and could benefit from the leverage that the marketing agency has already created.

Related: 3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers

Providing jobs for people

In the past year, the Covid-19 pandemic has caused a shift in the way people work. Some workers even lost their jobs due to being isolated in their homes to prevent contracting and spreading the virus. With a marketing agency, entrepreneurs can help provide a source of livelihood to people who have the right skills.

This is far more productive than just simply hiring freelancers since entrepreneurs can create their own team and delegate the tasks accordingly so that things will move more efficiently.

Entrepreneurs will also be working with different workers to find the right role for them so that their talents will be put to good use for the agency and everyone involved.

Safeguarding income

One reason why entrepreneurs venture into starting their own brand or business is that they want to earn an income that's not subject to working in a regular 9:00 to 5:00 career. With a marketing agency, not only can you make a significant amount of money, but you can also have a safety net for profits.

There's a possibility that an agency is handling several clients during a period of time, securing different streams of revenue that aren't likely to stop needing the agency's services all at the same time. As time passes, the agency can get more clients and gain a consistent source of income, securing their business in times of crisis.

As a result, entrepreneurs and their teams can rely on a stable monthly income from their marketing agency and their clients, as long as they get the job done accordingly.

With their own marketing agency, entrepreneurs can create more opportunities for people and create different streams of revenue with their clients. The agency itself is an asset as it continues to build a reputation and credibility over time.

It will take a long time and a lot of work before a marketing agency can fully take off, but to the entrepreneur behind it, this just signifies the start of better days ahead as long as they keep their head in the game.

Luis Jorge Rios

Movie Producer

U.S. Army war veteran Luis Jorge Rios is an entrepreneur and movie producer based in Hollywood, California. Luis works with companies to reach the big screen gaining authority globally in film and television.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.


You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.