Working Hard Is Not the Same as Working Smart The number of hours an employee works in a day does not equal how effective they are.
Opinions expressed by Entrepreneur contributors are their own.
Measuring how hard your team is working by counting the number of hours they work or what time they get in and leave is how amateurs run companies. The number of hours worked is not the same as how effective they (and you) are.
I had been invited by Rahul, one of my students from long ago, to stop in and see how his startup was doing. Actually startup would be a misnomer as Rahul had built a great company, now with more than $50 million in annual revenue with hundreds of employees.
We were scheduled for dinner, but Rahul invited me over in the afternoon to sit in on a few of his staff meetings, get some product demos, admire the furniture and the café and get a feel of the company.
Before we left for dinner I asked about the company culture and the transition from a startup to a company. We talked about how he was onboarding new employees, managing scale by writing operations manuals for each job function, and publishing company and department mission and intent (he remembered reading my blog post). It was all impressive -- until we got on the subject of how hard his employees worked.
His response reminded me what an idiot I had been for most of my career -- "Our team knows this isn't a 9 to 5 company. We stay as long as it takes to get the job done." I looked a bit dumbfounded, which I think he took for impressed, because he continued, "most days when I leave at 7 p.m. my employees are still hard at work. They stay all hours of the night and we often have staff meetings on Saturdays."
I cringed. Not because he was dumb but because for most of my career I was equally clueless about what was really happening. I had required the same pointless effort from my teams.
Our dinner was scheduled for 7:15 p.m. around the corner so we headed out at 7 p.m., announcing to his staff he was off to dinner. As soon as we got outside his building I asked Rahul if he could call the restaurant and tell them we were going to be late. I said, "Let's just wait across the street from your company's parking lot and watch the front door. I want to show you something I painfully learned way too late in my career." He knew me well enough to patiently stand there. At 7:05, nothing happened. "What am I supposed to be seeing?" he asked. "Just wait," I replied, hoping I was right. At 7:10 still no movement at the front door. By now he was getting annoyed and just as he was about to say, "let's go to dinner" the front door of the company opened -- and a first trickle of employees left. I asked, "Are these your VPs and senior managers?" He nodded looking surprised and kept watching. Then after another 10-minute pause, a stream of employees poured out of the building like ants emptying the nest. Rahul's jaw dropped and then tightened. Within a half-hour the parking lot was empty.
There wasn't much conversation as we walked to dinner. After a few drinks he asked, "What the heck just happened?"
21st-century work vs. 20th-century norms.
In the 20th century we measured work done by the number of hours each employee logged. On an assembly line each employee was doing the same thing, so productivity simply equaled hours worked. Employees proved they were at work by using time cards to measure attendance. (Even today the U.S. government still measures its most creative people with a time-management system.)
Even as white collar (non-hourly) jobs proliferated, men (and the majority of workforce management was men) equated hours with output. This was perpetuated by managers and CEOs who had no other norms and never considered that managing this way was actually less effective than the alternatives.
I pointed out to Rahul that what he was watching was that his entire company had bought into the "culture of working late" -- but not because they had work to do, or it was making them more competitive or generating more revenue, but because the CEO said it was what mattered. Every evening the VPs were waiting for the CEO to leave and then when the VPs left everyone else would go home. Long hours don't necessarily mean success. There are times when all-nighters are necessary (early days of a startup, on a project deadline) but good management is knowing when it is needed and when it is just theater.
Rahul's response was one I expected, "This is what we did in investment banking at my first job in my 20s. And my boss rewarded me for my "hard work." Sleeping at my desk was something to be proud of."
I completely understood; I learned the same thing from my boss.
The rest of the dinner conversation revolved around, if not hours worked what should he be measuring, when is it appropriate to ask people to work late, burnout, and the true measures of productivity.
Be sure to define the output you want for the company, getting input from each department/division for this. Use Mission and Intent to create those definitions and the appropriate metrics for measuring them, then publish and communicate these widely. Provide immediate feedback for course correction.
Also define the output you want for each department. Define mission and intent for the department, and create the appropriate metrics for each employee to match mission. Arrange to measure and document output at appropriate intervals (daily, weekly, monthly, etc.). As with the company-wide exercise, publish and communicate the mission and intent widely, and provide immediate feedback for course correction.
As you do this, take care to ensure that the system does not create unintended consequences.