Your Employees Will Love You for Offering These 3 Family Benefits

Nothing does more to stimulate employee loyalty than giving your team practical help balancing job and family obligations.

learn more about Matt Straz

By Matt Straz

Opinions expressed by Entrepreneur contributors are their own.

Balancing job and family life is not easy, but it doesn't have to be impossible.

Sodexo's 2015 Workplace Trends Report found that more companies are implementing "family-friendly" provisions to help dual-career couples and single parents better manage their work-life balance. Keeping work in check for employees helps reduce absenteeism, disengagement and job dissatisfaction.

For many of us, our family is our motivation for going into work each day, which is why extending employee benefits to family members and creating family-friendly policies is appreciated and sought-after by employees.

When thinking about what benefits to offer, remember employees have families to care for, too. So, consider offering some of the following family-friendly benefits and perks:

1. Educational assistance.

The rising costs of college tuition can cause problems both at work and at home. Employers who assist their employees' dependents to pay for college will find their workforce is more motivated and less stressed.

Unfortunately, companies that provide educational assistance to family members are few and far between. According to the Society for Human Resources Management's (SHRM) 2014 Employee Benefits Report, only 13 percent of the 510 HR professionals surveyed said their organization provided educational scholarships. A mere 2 percent offered educational loans for members of employees' families.

Those percentages aren't hopeful for employees, but they do provide an opportunity for employers. Companies can set themselves apart from the competition for talent by offering educational scholarships, loans or pre-tax spending accounts for family members.

Related: To Motivate Employees, Find a Balance Between Job Enrichment and Job Enlargement

2. Paid parental leave.

It's one thing to have a generous, paid maternity leave policy, as most companies do, but it's another to also have paid paternity leave. Offering both is one more way to support employees' lives outside of work and ensure that they're fully-focused when they are in the office.

To provide employees with a better work-life balance, more companies are offering various forms of paid family-related leave, ranging from maternity and paternity leave to adoption, family and medical leave.

When it comes down to it, employees are far more likely to take advantage of leave benefits when they're paid. Giving employees a set amount of paid leave time for family medical emergencies or child-related welfare encourages employees to make the most of what's being offered.

3. Onsite child care.

Providing parents with reliable, safe and convenient child care allows them to bring their young children to work, spend lunch and breaks together, check in on them and leave together at the end of the work day. It gives employees peace of mind that can't be obtained any other way, which makes it an effective recruiting tool and job satisfaction driver for working parents.

Having an onsite child care facility isn't just a "nice" thing to do for employees. It makes business sense, as it increases job satisfaction and decreases turnover. Everybody wins. At the very least, employers should consider allowing employees to bring their children to work in a childcare emergency or offer a childcare referral service.

Related: How to Attract -- And Retain -- Staff When You Can't Pay Big Bucks

Employers may offer all of the above, but the most crucial aspect of creating a family-friendly workplace is to exhibit family-supportive behavior. Employees won't take advantage of these offerings if they feel that their workplace is intolerant of their efforts to better balance their work and family demands.

Creating a family-friendly workplace culture is the most important step in helping employees achieve more balance between their work and family life. One way to show that the company values family time is by hosting company events or activities that get family members involved, such as "Take Your Child to Work Day," family appreciation outings or benefits fairs for family members during open enrollment periods.

Related: Chipotle Extends Benefits to All Employees

Matt Straz

Founder and CEO of Namely

Matt Straz is the founder and CEO of Namely, the HR and payroll platform for the world's most exciting companies.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Celebrity Entrepreneurs

'I Dreaded Falling in Love.' Rupert Murdoch Is Getting Hitched for the Fifth Time.

The 92-year-old media tycoon announces he will wed former San Francisco police chaplain Ann Lesley Smith.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Starting a Business

Selling Your Business? Do These 6 Things Right Now.

If you want the maximum price you need to make these moves before you do anything else.


5 Practical Strategies Founders Can Use to Improve Their Mental Health

Supporting your mental health is one of the most important investments you can make in your company. If you're unsure where to begin, choose one of these strategies and focus on implementing it in your everyday life.


How Great Entrepreneurs Find Ways to Win During Economic Downturns

Recessions are an opportunity to recalibrate and make great strides in your business while others are unprepared to brave the challenges. Here's how great entrepreneurs can set themselves up for success despite economic uncertainty.