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5 Ways to Keep Mediocrity From Killing Innovation at Your Startup Make sure your company keeps innovating even as it grows.

By Zach Ferres Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

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No startup strives for mediocrity. The word "mediocre" derives from the Latin mediocris, which literally means "halfway up a mountain." Fearless entrepreneurs who aim to go higher typically employ innovation to pave the way to their industry's summit.

Related: To Stay Innovative, Do These 3 Things: Your Weekly Tips Roundup

But all too often, growth sweeps in and sets in motion a downward spiral toward mediocrity.

As a company grows, leaders put systems, processes and structures in place to deal with complex issues that arise as part of scaling. It's at this point that leaders risk losing their appetite for innovation. They might fall back on the belief that, "This is the way it has always been done," or else resort to tired lessons from business school.

Although systems and best practices are important for successful scaling, apply too many at once and you will destroy the innovative spark that created your success in the first place.

So, beware the familiar: Startups move from innovative to mediocre when they conform to the status quo instead of striving for innovation by pushing boundaries and moving quickly.

Take Uber, for example. Success in the era of innovation means finding new markets, launching new products or solving problems in new ways. Uber didn't create a new market -- people have been using car services for years -- but it did use a better business model to deliver a superior service.

Now, as Uber grows, the company's leaders need to remember the formula that made their company a success in the first place. Likewise, you need to stay vigilant, lest your startup fall prey to mediocrity. Here are five tips to maintain a culture of innovation as you grow:

1. Think outside the MBA box.

MBA programs teach people how to run traditional businesses, not startups. Although you might learn some good principles in B-school, don't use them as the building blocks for your startup. Startups thrive on innovation, not "more of the same."

Related: 6 Crazy Awesome Tech Products on Kickstarter Right Now

2. Set the stage for an innovative culture.

Culture is more than a Silicon Valley buzzword. It defines your company. If you want to attract dynamic, creative employees, you need a culture that rewards initiative, provides autonomy and encourages communication. Bake innovation into your culture, and honor it with every decision and hire you make.

Your culture should prioritize the open sharing of innovative ideas. In most organizations, leaders tend to listen to people who communicate and think like they do. This means good ideas get overlooked. As a leader, I've realized I should listen more closely to team members who communicate and think differently than I because this helps innovation flow.

3. Attract the right people.

Just one person who prizes traditional corporate structures over innovation could infect your entire company. You want creators and inventors -- people who thrive in your startup's environment. A robust, supportive culture serves as a great recruitment tool for attracting the right kinds of candidates.

4. Forge your own path.

Commitment to innovation becomes even more important as your company grows because size encourages tradition. As your team expands, rigid corporate structures may seem more appealing, to help keep things organized. But you can defy mediocrity by questioning predefined business structures and paving your own way.

Scaling should be an organic process, not simply the imposition of traditional management best practices. The best ideas for how to scale your company from 100 to 1,000 will come early, during the stage when your company has fewer than 10 people. Determine the best way to organize your company when you're small, and you'll transition more smoothly.

5. Encourage agility.

Cross-functional and agile teams are equipped to take on new challenges quickly, and employees have more opportunities to innovate in this type of environment. The collaborative nature of your company makes it easier to scale and bring more people on board while preserving your innovative company spirit.

The lesson here is, instead of making it just halfway "up the mountain" and plateauing at mediocrity, keep innovation at the core of your growing company in order to reach the summit. Take traditional best practices into consideration, but be sure they fit your culture before applying them to your startup. That focus on fit will keep your roots firmly planted in innovation.

Related: Existential Thinking Can Drive Entrepreneurs Past Disruption

Zach Ferres

CEO of Coplex

Zach Ferres is the CEO of Coplex, an interactive web agency based in Los Angeles and focused on collaborative design and development.   


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