You can be on Entrepreneur’s cover!

Are You Using Non-Disclosure Agreements as Preventive Measures or Backup Plans? Not getting your employees to sign an NDA early on could cost you. These six guidelines will help prevent that.

By Gideon Kimbrell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


All companies have secrets to keep. And some try to address them by stopping the bleeding -- using non-disclosure agreements -- only after those secrets have been spilled. Others insert NDAs into every conversation possible.

Related: Non-Disclosures Can Protect Your Idea, or Destroy It

But while some companies believe these agreements are useful only after a breach has occurred, nothing could be further from the truth. Once confidential information is compromised, it's too late.

Look at an experience my own company had: A couple of years ago, we let an employee go; she responded by threatening to release our customer data to a competitor if we didn't hire her back. When we pointed out that violating her contract would result in a hefty fine, she promptly gave us access to the confidential information she had and allowed us to confirm that she'd deleted all company documents.

Thanks to a signature on a piece of paper, my company avoided a disastrous situation. Just such a preventive approach will preserve your company's information, too.

Forestalling a breach with an effective NDA

An NDA informs recipients that they're under a legal obligation not to share company secrets. Studies show that people who write things down remember them longer than people who repeat things verbally. Signing the NDA activates a person's visual perception and eye-hand coordination, to make that warning stick.

But the uses of an NDA aren't cut and dried. Asking partners and employees to sign one before conducting business together might present you as an authority. But given to the wrong people, an NDA might make you appear distrusting.

To create and distribute an effective NDA, follow these six guidelines:

1. Detail a specific penalty for breaching the agreement.

Most NDAs include legalese stating that employees can't disclose company information but fail to outline specific penalties. As a result, a judge might award you damages below the value of the leaked information -- if any. By stipulating a fine beyond the secret's value, you not only avoid being undercompensated, but you also emphasize the gravity of the contract to those who sign it.

2. Keep it short.

Include the necessary information, but keep the contract as brief as possible. Most NDAs are signed during the onboarding process or at a kickoff meeting, and a lengthy document might motivate the other party to seek legal counsel, delaying the process.

Related: Avoid These 6 Mistakes in Safeguarding Proprietary Information

3. Spell out what confidential means and how it works.

Clearly define what constitutes "secret" information, providing examples. Clarify the capacity employees and partners are functioning in and how they should store and protect information. For example, you would hold a software engineer to a higher standard if the data on his computer were hacked than you would an assistant whose laptop was stolen at the airport.

To cover my bases, I include a tagline in emails verifying that the contents are confidential without implying that I'm entering into an agreement.

4. Consider including a non-compete clause.

If you're sharing information with people who might become competitors, include a non-compete clause that extends one to two years after the confidential information is received.

5. Simplify the process for everyone.

Apps such as Shake make it easy to draft a digital NDA. We developed an HTML5 canvas technology that allows others to sign via mobile devices, but there are many digital signature services available, such as DocuSign. Draw up and sign two copies, giving one to the other party.

6. Hand the NDA to the right people.

Employees should be the first people required to sign NDAs; most breaches occur when a disgruntled former employee takes your customer list to a competitor.

But asking or forcing someone into an NDA when no significant information will be discussed shows your priorities are misaligned and can sour a deal. Investors, for example, should never be asked to sign NDAs. Timing, management and execution form the backbone of any successful venture -- not the idea alone.

The Uniform Trade Secrets Act requires employers to exercise reasonable efforts to maintain secrets, so enforcing these contracts is half the challenge. Most importantly, make sure to complete the NDA prior to releasing confidential information. It won't do any good after the fact.

Don't wait until a breach occurs to fall back on your NDA. Proactively draft and enforce these contracts. Once your secrets are out, there's no guarantee you'll recover them unharmed.

Related: How to Keep Your Startup's Secrets Private

Gideon Kimbrell

Co-Founder and CEO,

Gideon Kimbrell is the co-founder and CEO of Miami-based, an app for booking reservations at exclusive nightlife, charity, and entertainment events.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

Disney World, Disneyland Will Now 'Permanently' Ban Guests Who Tell This Lie to Skip Lines

The company rolled out changes to its Disability Access Services earlier this week.

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.