You can be on Entrepreneur’s cover!

Avoid the PowerPoint Trap by Having Less Wordy Slides Don't let your slides distract an audience from the message you're delivering.

By Carmine Gallo

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The following is the fourth in a series, "Talk Like TED," in which communications coach/author Carmine Gallo applies tips, techniques and insights to help entrepreneurs and business professionals sell their ideas more persuasively. These ideas are inspired by the TED Conference's most celebrated talks in its 30-year history.

The explorer Robert Ballard discovered the remains of the Titanic in 1985, two-and-half miles beneath the surface of the Atlantic Ocean. In 2008 he stood on much safer ground on a TED stage to reveal the astonishing and hidden undersea world of the deep ocean.

His slideshow contained 57 slides, yet there were no bullet points or text on any of them. Ballard showed artist renderings, photographs and animations of the fascinating undersea worlds he's discovered, but no text. Why?

"I'm storytelling, not lecturing," Ballard tells me.

Related: 10 Questions to Ask When Creating a Killer PowerPoint Presentation

Avoid the PowerPoint Trap by Having Less Wordy Slides
Carmine Gallo explaining "picture superiority" at LeWeb, Paris 2013
Image credit: Luca Sartoni

Ballard has a point. It's well established in research literature that too much text on a slide is the worst way of transferring information. The brain simply cannot multitask as well as people think it does. If you deliver complex information -- and ask your audience to read words on a slide at the same time -- they won't retain a thing.

Some speakers deliver TED talks with no slides, while many others use presentation design software such as PowerPoint, Apple Keynote or Prezi. I actually prefer slides, if done well. And the reason I prefer slides is because of a concept well established in neuroscience literature. It's called picture superiority. Simply put, if you deliver information verbally, your listener will retain about 10 percent of the content; add a picture and retention soars to 65 percent.

Our brains are wired to process visual information -- such as pictures -- very differently than text and sound. Scientists call the effect "multimodal" learning: pictures are processed in several channels instead of one, giving the brain a far deeper and meaningful encoding experience.

PowerPoint has earned a bad reputation, yet it's the presentation tool of choice for more than 90 percent of business presentations today. PowerPoint is not the enemy! The enemy is the improper use of PowerPoint. I've seen a lot of bad PowerPoint decks and many elegant ones. I've seen gorgeous slides created with Apple Keynote and some truly awful ones. Regardless of the design tool, slides that work best have a balance of words and pictures instead of text alone.

Related: 3 Ways Public Humiliation Made Me a Stronger Entrepreneur

At TED 2010, billionaire philanthropist Bill Gates gave a very popular presentation called "Innovating to Zero." The average PowerPoint has 40 words. It took Gates 15 slides to reach 40 words of text. Instead of words, he showed photos and images. Gates' first slide showed a photograph of poor children in a small African village. "Energy and climate are extremely important to these people. In fact, more important than to anyone else on the planet," he began.

Avoid the PowerPoint Trap by Having Less Wordy Slides
Re-creation of Bill Gate's global warming formula from his 2010 TED Talk
Image credit: Empowered Presentations @empoweredpres

Gates is remarkable at making complex content easy to grasp. He explained global warming in seven seconds and used a "straightforward" visual formula to do it. According to Gates, "CO2 gets emitted. That leads to a temperature increase, and that temperature increase leads to some very negative effects." Gates' slide displayed the formula over a photo of a dry, parched landscape.

If you want to create a TED-worthy presentation to wow your audience, utilize images and photos. You don't have to eliminate text entirely, but favor visuals over words.

Here's an exercise. Strive for no more than 40 words in the first 10 slides. This will force you to think creatively about telling a memorable and engaging story instead of filling the slide with needless and distracting text. You might not be able to achieve this goal with every slide, but it's good practice.

Once you force yourself to eliminate wordy slides, you'll realize how much more fun you can have with your presentation. The best part -- your audience will love it!

Related: Want to Sell Your Ideas? Tell Engaging Stories.

Carmine Gallo

Keynote Speaker, Bestselling Author, Communication Coach

Carmine Gallo is a popular keynote speaker and internationally bestselling author. His new book, The Storyteller’s Secret: From TED Speaker to Business Legends, Why Some Ideas Catch On And Others Don’t, features famous TED speakers, business legends and successful entrepreneurs who reveal why some ideas catch on and others don’t. Gallo is also the author of The Wall Street Journal bestsellers Talk Like TED and The Presentation Secrets of Steve Jobs. For more information or to sign up for Gallo’s newsletter, visit

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Starting a Business

This Startup Wants to Grow Your Side Hustle For You, While Cutting You a Monthly Check

OpenStore gives Shopify owners two interesting options: Sell and walk away with a generous payout, or take a vacation while they do the work.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.