You can be on Entrepreneur’s cover!

Drop 'If' From Your Vocabulary -- and Watch Your Business Boom I try to make it no longer 'if' we will do something, but 'when' and 'how.'

By Jim Joseph

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Image Source, Getty Images

When my children were young, I used the word "if" a lot

"If you eat your vegetables, then you can have some ice cream." "If you do your homework, then you can watch some TV." "If you behave, then we can play a game of Candyland."

I used the word "if" to put conditions around the situation. I used "if" to stay in control of the outcome. And I used "if" to gently shape their behavior.

Related: Tony Robbins: Want Success? Rewire Your Mind.

I was their dad -- so I did what I had to do.

But now that my kids are older, both in their early 20s, I can't use the word "if" anymore. I can't put conditions around their lives, or control their decisions, or shape their behaviors anymore.

My role as dad has changed. All I can do now is offer advice, provide support, and act as a safety net. They have to create their own "ifs" for their own lives.

So I've taken "if" out of my vocabulary at home.

Dad isn't "dad" anymore -- I'm more of a confidant and a fan. I'm a mega-fan, if you will. I don't mind the change, to tell the truth. Every phase of their development has been so rewarding; the same is true of this latest one as they enter their adult lives.

"If" doesn't apply anymore.

Related: 3 Things That Will Always Rob You of Reaching Your Full Potential

I'm trying to do the same thing at work too.

When I was an entrepreneur with my own agency, I used a lot of "if's" back then too.

"If we get this new account, then I'll hire more staff." "If we make our forecast, then I'll upgrade all of the equipment." "If we get this huge project done, then have a huge staff celebration."

Back in the day, managing around "if" scenarios was my way of setting priorities and dealing with business needs.

In hindsight, I think all of those "ifs" held me back in some way. "If" kept me too conservative. Sure, the business was successful, and I was able to eventually sell it, but I can only imagine what my world could have been had I been more aggressive. Imagine what my agency would have been if I had dropped "if" from my vocabulary like I do now with my children.

I probably could have hired more staff more quickly to track down new business. I could have upgraded our equipment on a more regular basis, staying tighter to the tech curve and improving our work. And I could have created an even more welcoming and creative environment for my staff to thrive.

If only I had done then what I am trying to do now. "If."

I try to be more aggressive in my decisions and let more go to my team. Instead of thinking longer and putting a hold on activities, I'm trying to live more in the moment and move quickly on critical path items.

I try to make it no longer "if" we will do something, but "when" and "how."

Related: All Successful People Zig When Everyone Else Zags

Now mind you, I'm not throwing caution completely to the wind. I'm running a business and I have to run it well. But I'm enjoying this new personal outlook quite a bit.

It's nice not having so many "if's" to worry about.

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Growing a Business

Looking to Achieve Your Goals But Don't Know Where to Start? Try These Proven Goal-Setting Strategies.

Find a more effective way of creating – and achieving – your goals. Get clear on your vision, make your plan, take action, reassess and then revise.