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Here's How Critical Thinkers Unlock Unimaginable Success On this episode of "The Jeff Fenster Show," Contrarian Thinking founder Codie Sanchez breaks down risk-taking, deal-making, and the personal mental processes that will help you achieve your goals.

By Jeff Fenster

Key Takeaways

  • Contrarian Thinking founder Codie Sanchez emphasizes critical thinking and risk-taking to achieve financial freedom.
  • Starting a "boring" business can be less risky and more profitable in the long run.
  • "Skin in the game" means being willing to put yourself on the line to succeed.
  • Deal-making requires understanding the other party's interests.

Opinions expressed by Entrepreneur contributors are their own.

In a world where innovation often takes center stage, Codie Sanchez, the visionary founder of Contrarian Thinking, reminds us that sometimes, the path to success lies in thinking differently. In a recent interview on The Jeff Fenster Show, Codie shared her inspiring journey of launching a business that began with a single email and has now garnered over a hundred million views and half a million subscribers.

Here are some key takeaways from the interview that shed light on the power of contrarian thinking:

1. Embrace Critical Thinking and Risk-Taking

Codie's story underscores the significance of critical thinking and taking calculated risks. She urges us to step out of our comfort zones, seize opportunities for personal growth, and expand our horizons by subscribing to her newsletter. Codie firmly believes that acquiring new skills, taking risks, and challenging ourselves are essential ingredients for success. To find the right answers, she encourages us to ask the right questions.

2. Gaining the Entrepreneurial Edge With "Skin in the Game"

Codie delves into the concept of "skin in the game," a philosophy that champions putting yourself on the line and embracing risks to achieve your goals. This principle, she emphasizes, is fundamental to entrepreneurial success. To truly thrive, one must be willing to fail, learn, and grow.

3. The Benefits of the "Boring" Business Approach

Codie challenges the perception that flashy businesses are the only path to prosperity. Starting a so-called "boring" business can be less risky and more financially rewarding in the long run. By prioritizing skill-building and knowledge acquisition, individuals can pave the way for significant breakthrough moments.

4. The Art of Deal Making

In their conversation, Codie and Jeff Fenster dissect the art of deal-making, drawing distinctions from the real estate world. Codie emphasizes that deal-making is a process rooted in negotiation and compromise. To strike meaningful agreements, it's crucial to understand the interests of all parties involved and to commit fully to the task at hand.

Codie's Personal Journey

Codie Sanchez's journey exemplifies the power of contrarian thinking in achieving extraordinary success. Her message is clear: embrace critical thinking, take risks, and be willing to put your "skin in the game." Whether you're starting a "boring" business or navigating complex deal-making processes, Codie's insights provide a roadmap to financial freedom and personal growth.

So, as you embark on your own path to success, remember Codie's words of wisdom, and don't hesitate to step outside your comfort zone. Subscribe to Contrarian Thinking and discover the transformative potential of contrarian thinking for yourself. After all, it's in the willingness to challenge conventions that true innovation and success often thrive.

Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Jeff Fenster

Founder, Everbowl

Jeff Fenster is an award winning entrepreneur, best selling author, podcast host and expert in relationship capital.

His entrepreneurial success is vast - ranging from a quick serve restaurant chain, payroll and HR company, digital marketing agency and a construction company. But no matter what venture Jeff pursues, he lives by the principle of putting people first.

He was named a Empact100 Showcase Top 100 Entrepreneur in 2013, 2019's Top 40 Executive Under 40 by the San Diego Business Journal, and a Top Entrepreneur to Watch for 2020 by Thrive Global.

Jeff’s acclaimed podcast, The Jeff Fenster Show, features successful entrepreneurs, celebrities and athletes sharing their insights and stories of success. Today, Jeff speaks around the country on entrepreneurial mindset, authentic networking and vertical integration.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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