How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice. Fallon Ryan talks with Entrepreneur Network Partner C1 Revolution about how she went from sales and marketing intern to accomplishing some of the most high-profile exposure she could imagine for the company.

By Ximena N. Larkin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

This week, C1 Revolution features Fallon Ryan, public relations director at Lana Jewelry. Here, she explains the importance of being aggressive with what you want to achieve and never taking no for an answer. Her passion and hustle has allowed her to land placements for Lana Jewelry in magazines like Vogue, Harper's Bazaar and Glamour.

"The secret to success is finding the balance between persistence and niceness," Fallon says. "I am not a short email person -- I'm always going to say hello, I'm always going to end with a nice note for your day... I just always want to make people feel better about themselves, because that leaves them with a great reflection of Lana Jewelry as a brand."

Related: Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

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Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

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