Why Innovation Doesn't Always Guarantee Success (and How to Implement Your Innovative Ideas Effectively) Many professionals are excited about making a revolutionary change in their industries with innovative ideas. However, most don't understand that business success depends on other factors.

By Steve Taplin

Opinions expressed by Entrepreneur contributors are their own.

Many professionals are excited about implementing new ideas into their work to make a revolutionary change in their industries. However, most leaders do not understand that business success depends on other factors. Although innovative ideas are a great tool, transforming ideas into an income stream is a unique problem that most professionals have trouble realizing. Professionals should invest more time and resources in appreciating the realities of creating a business rather than solely focusing on critiquing ideas.

The introduction of technological advancements is an opportunity for industrial transformation. However, there is more to guaranteeing business success than only developing a new app or device to promote industrial outcomes and efficiencies. There is no doubt about the potential of business ideas to make a positive industrial impact. However, innovators should know that there are many other factors that might influence the success of their ideas, like the presence of wealthy and willing buyers or investors to actualize innovative plans.

Related: Innovation is an Incremental Process. Here are 3 Ways to Reach Your Big Idea

Most professionals need encouragement to develop solutions that promote business success. Innovative ideas create an opportunity for efficiency and might promote improved industrial outcomes. However, there is a need for appropriate implementation techniques to promote business success. Developing an ideal business strategy requires comprehensive research on the topic.

The evolution of business ideas into reality involves an efficient design and implementation for revolutionary success. Business professionals should leverage the following lessons to make a significant change in their businesses:

Innovative ideas should solve a customer's problem

The main reason for developing innovative ideas is to create solutions to existing problems. Innovators should focus on the current issues facing customers because these make a gap in the market. Introducing an innovative idea that solves consumer problems — for example, creating chapter alternatives that nullify the need for expensive products — could encourage customers to spend money on a product, thus promoting business success through profit creation. Innovators can also develop easy-to-use products that are not complicated for customers, thus encouraging the use of new innovative products.

Innovative ideas must have alternatives

Although professionals might be excited about actualizing their business ideas, it is critical to spend resources analyzing its operation. Most professionals rush into implementing a specific design without considering its limitations or trying out alternatives. This business approach could be detrimental to success, especially if there is a need for future adjustments that may be expensive. The only way to avoid wasting business resources is to comprehensively analyze all aspects of your idea to appreciate any adjustments before its implementation to save on production costs.

Related: What Does It Take To Convert An Innovative Idea Into A Scalable Product?

Dreaming is great for innovation, but realism is perfect for implementation

It is excellent for professionals to have big dreams about what their businesses could offer. Innovation creates excitement among professionals and encourages satisfaction among business owners. Although developing exciting ideas is a great way to make a change, professionals should analyze the practicality of a new idea before implementing it in business operations. An excellent strategy to analyze business risk is to build a prototype. Business owners should appreciate the significance of testing a prototype to identify challenges in actualizing a specific innovative idea. For example, identifying cost, reliability and consumer usability challenges could encourage a redesign to alternative options that cater to these needs.

Use consumers to test your innovation

Although you might think that your innovative ideas could solve a specific problem in the market, you should test your innovation with customers to quantify interest. Innovators are excited about developing the best solution without considering customer usability. Innovative ideas might be revolutionary in making an industrial change, but they should be simple in design and used to encourage customers to buy. Therefore, innovators should collaborate with customers to identify their needs and thus quantify interest in a new idea.

Plan for change

Developing an innovative idea is not easy. You might be excited to start your project but face challenges that require you to change your original plan. Innovators should be diverse. Unanticipated competition, adverse customer reaction or insufficient funding could make investors opt for alternative approaches to your ideas. Remain flexible by developing alternative methods to your ideas to deal with unforeseen challenges.

Related: The Dos And Don'ts Of Bringing Creative Ideas To Life

Generate an innovation project plan

Innovators should take the time to generate a one-year, three-year and five-year innovation project plan from their business model. An innovation project plan is a perfect guide to identifying critical elements for success in your business. For example, your plan should include how you intend to finance your project to completion, assess competition, how you intend to roll out the innovation projects and your marketing strategy to get your idea to customers.

Although your idea may be practical and the solution customers need to eliminate challenges in the industry, analyzing your business model is the right step towards identifying potential risks for failure and addressing the issues before any hindrances limit the success of your business. Business owners appreciate that certain risks, like the Covid-19 pandemic, may be unavoidable. However, developing protocols during crises could help manage risk and optimize success.

Communication among industrial stakeholders is essential

If you want to make a significant change in the industry, you need to collaborate with other stakeholders in your industry. Simply having innovative ideas is not enough to guarantee business success. Complementary elements support the design and implementation of a business idea to ensure success. Communicating with investors and team members will ensure that relevant stakeholders remain updated on the progress of your project and promote credibility and visibility for accountability.

Innovation is a significant contributor to the industrial revolution. Innovators should appreciate this industrial element's significance and the role of certain realities in ensuring long-term business success.

Steve Taplin

CEO of Sonatafy Technology

Steve Taplin is the CEO of Sonatafy Technology (www.sonatafy.com), a premier nearshore software-development-services firm that provides its clients with expertise in cloud solutions, web and mobile applications, ecommerce, big data, DevOps practices, QA, IoT and machine learning.

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