How This Entrepreneur Created a Business by Solving a Problem She Faced Every Day Want to come up with a great business idea? Figure out what you need in your own life.

By Jen A. Miller

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Melissa Mash noticed that her friends had difficulty finding a bag that could handle a diverse lifestyle. For example, a bag that looked professional often couldn't carry workout clothes, and a workout bag simply didn't fit into formal settings. As a result, Mash and her friends often took to carrying around two bags, which seemed unnecessary and annoying.

Mash realized there was a need in the market for versatile bags, but she didn't really think about starting a business at first. It was only when she realized how widespread this need was -- for men and for women -- that she began to get serious about creating her solution.

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Related: This Entrepreneur Found Her Passion, Then Learned How to Make a Business Out of It

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Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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