You can be on Entrepreneur’s cover!

How Birchbox Valued Service Over Sales, and How That Shaped Its Business Model Philosophy Does your sales technique accentuate or diminish your ultimate goals.

By Jen A. Miller

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In some ways, it can be easy to shop for beauty products and services. There are thousands of offerings in the marketplace, meaning that somewhere out there is the perfect product for you. But, for that same reason, the market can also be daunting -- especially when it comes to finding new looks or options.

In this video, Entrepreneur Network partner Jen Hacker sits down with Katia Beauchamp of Birchbox to talk about how a company can best navigate that tricky space. Beauchamp explains that Birchbox wanted to make the idea of discovering new looks fun, not daunting.

In that way, the subscription model helped Birchbox achieve its goal -- which wasn't just to create a subscription, but instead to make shopping for beauty more accessible.

Click play to learn more.

Related: This Entrepreneur Finally Stopped Talking About Her Idea and Started Making It Happen. Now, She Sells Cookie Dough at Her Own New York Store.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jen Hacker

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.