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This Mother-Daughter Team Couldn't Find the Right Look for a Dorm Room, So They Made Their Own How Amanda and Karen Zuckerman founded Dormify.

By Jen A. Miller Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

When Amanda Zuckerman first started looking for things she could use to decorate her freshman-year dorm room, she found it more than a little difficult. There simply weren't a lot of good options for bedding on an extra tall twin bed, which comes standard in many dorm rooms, and Amanda and her mother, Karen Zuckerman, found themselves frustrated by the options for other decorating ideas, too.

That frustration led to the genesis of their brand, Dormify, which is a one-stop shop for dorm room decoration.

Click play to learn more about how the Zuckermans first realized the need for a business like Dormify, how they tested it in its early stages and how it's grown since.

Related: How This Entrepreneur Created a Business by Solving a Problem She Faced Every Day

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Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

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