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How to Reprogram Yourself for Greater Success How you can change the three essential parts of your self-concept to achieve what you want

By Brian Tracy

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The following excerpt is from the Brian Tracy's book Million Dollar Habits. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

I've read hundreds of books on psychology and the functioning of the human mind. Perhaps my most significant discovery was learning about the role of self-concept in human performance and behavior.

Related: 7 Steps to Developing the Habits of Success

Your self-concept is the "master program" of your subconscious. Every thought, feeling, emotion, experience and decision you've ever had is permanently recorded on this mental hard drive. Once recorded, these impressions influence the way you think, feel and behave from that point onward.

Reprogram yourself for greater success

The key to achieving your full potential is to raise your self-concept and develop new habits of thinking about what's possible for you. Let's look at the three parts of your self-concept and how you can improve them and develop any habit you desire.

Your ideal self

The first part of your self-concept is your self-ideal. This is the ideal image you have of yourself. High-performing, successful, happy people have very clear, positive self-ideals. They have definite ideas of the values and attributes of the people they admire and want to emulate.

Because of the law of attraction, you inevitably move in the direction of that which you most admire. The greater clarity you have about the ideal person you want to be, the faster you'll move toward becoming that person and the more opportunities will open up for you to make your ideal future vision a reality.

Develop positive role models

Researchers once found that many people who accomplished great things had -- when they were young -- been avid readers of the biographies and autobiographies of successful people. It seems you have a natural tendency to identify with the hero in any story you read, watch or hear. When you continually immerse yourself in the stories of people who've accomplished wonderful things, you unconsciously identify with them and absorb their values and virtues into your own personality.

Related: 2 Negative Habits You Must Break Now

Your values shape your personality

The values you choose to live by shape your personality and achievements as much as or more than any other factor. When you take time to develop absolute clarity about the values and qualities you admire most, you begin to direct your whole personality and determine the results you achieve in the future. As a result, you attract different people and opportunities into your life. You start to move more rapidly toward achieving your most important goals.

How you see yourself

The second part of your self-concept is your self-image, which says that the way you see yourself on the inside largely determines how you perform on the outside. So if you see yourself as positive, popular, productive and successful on the inside, that's exactly how you'll act on the outside.

Your self-image is often called your "inner mirror." This is the mirror you look into prior to engaging in any important event. If you see yourself as confident and successful prior to meeting a new person, applying for a job or making a presentation, that's how you'll perform in the actual situation.

One of the most important habits you can develop is feeding your mind before every important situation with positive images of yourself performing at your very best. Take a few moments, and imagine yourself succeeding brilliantly at what you're about to do. Hold that picture in your mind for as long as you can. Then relax and let it go. Later, when you're in that situation, your subconscious mind will remember the picture and give you the words and actions that correspond to the picture you created a short time before.

The core of your personality

The third part of your self-concept is your self-esteem. This is the emotional component of your personality. Many psychologists today agree that your self-esteem is the most important part of your personality and largely predicts your success or failure in every area of your life.

Your self-esteem is affected by many factors. One of the most important is the distance between your self-image, the way you see yourself in the moment and your self-ideal, the way you'd ideally like to be in the future.

Related: The 7-Step Formula for Goal Setting

Whenever you feel your current performance and behavior are consistent with the best person you can possibly be, your self-esteem goes up. But whenever your current performance seems to be inconsistent with the person you'd most like to be, your self-esteem goes down.

The greater clarity you have regarding your self-ideal, the easier it is for you to tailor your behavior to be consistent with the kind of person you most admire. And every time you do or say anything you feel is consistent with your self-ideal, your self-esteem goes up and you feel more capable of doing better things in all areas of your life.

The best definition of self-esteem is "how much you like yourself." The more you like yourself, the better you do and the better you do, the more you like yourself. The most powerful words you can use to take control of your personality and build your self-esteem are "I like myself!" The more you repeat those words to yourself, the happier and more confident you'll feel, the better you'll perform in whatever you're doing, and the more your self-esteem will go up. The higher your self-esteem, the faster and easier it is for you to develop the million-dollar habits that enable you to accomplish extraordinary things.

Brian Tracy

Chairman and CEO of Brian Tracy International, Speaker and Author

Brian Tracy is chairman and CEO of Brian Tracy International. He is the leading coach on the topics of leadership, self-esteem, goals and success psychology. Learn more at

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