Women: Superheroes Were Not Created For You

But that's OK. I interviewed 75 women to see what they wanted out of their own kind of superhero and created my own comic series.

learn more about Jazmin Truesdale

By Jazmin Truesdale

Jazmine Truesdale

Opinions expressed by Entrepreneur contributors are their own.

I hate to break it to you, but it's true. Superheroes were not created for you.

What about female superheroes? Aren't they for us?

Nope. Not even those were meant for you. As women, we secretly know this -- every time we've cracked open a comic book to see borderline pornographic illustrations and women with practically no character development other than to beat someone up and look pretty.

As women, we already know this entertainment game that they play with us. Every time a new Superman or Batman movie is released, we're left scratching our heads trying to figure out where the Wonder Woman movie is... you know, the one they finally decided to make after 75 years! And if you're a woman of color, you're lucky if you're even a blip on the radar.

Related: Batman vs. Superman: Who Makes More Money?

What about Storm? She's a black female superhero, and she's pretty freakin' awesome!

You're right, she is pretty freakin' awesome. Yet, every time you see her in a movie, she says maybe five lines of dialogue, does her Storm thing, and then stands there and looks pretty for the next hour and fifteen minutes.

Do you see where I'm going with this?

Superheroes have pretty much always been created by men, for men. So, you can imagine my apprehension when I decided to create my all female league of superheroes. I had all sorts of questions running through my head: How is it going to be received by consumers? How do you compete in an industry dominated by men for so long?

After beating my head against the wall for months, that's when I realized -- you don't.

As an entrepreneur, the more you differentiate your product from your competitor, the less they are able to compete against you. So while the entire superhero industry is catering to the male population, my company caters to the female population that has been neglected for nearly 80 years.

That's right. I make superheroes for women.

But how do you create a product targeting women? Major companies have tried it before, and their successes have been pretty dismal.

My answer is going to shock you. I truly had to think outside the box for this one.

Are you ready?

I asked women what they wanted. Yes, it was truly that simple. As a black woman, I thought about what I wanted and then interviewed over 75 women and girls, asking them what they wanted to see in their superheroes. From the answers that these women gave me, I learned so much about what women want and why previous efforts have failed.

So just in case you wanted to know, I decided to list a few of the results.

Related: Meet the Young Women Marvel Thinks Will Save the World

1. Women don't like to be preached to about their equality.

We prefer to be shown that we are equal rather than told. For this reason, I create situations where female characters demonstrate their power and their intellect. Don't talk about it, be about it.

2. Women like complex storytelling.

This is difficult to do in the traditional comic book format. Comic book storytelling is very simplistic. The formula goes like this: There is a hero and a villain, the hero beats up the villain and then wins the girl. There is nothing complicated about that, which is why more women read novels instead of comics.

That is why I decided to create novel comics with Aza Comics. They are traditional novels, but the action scenes are illustrated like a comic book. The superhero stories are told through layers of suspenseful plot that women can really sink their teeth into.

3. Women like to be rewarded for their hard work.

Think Fast! Name a female superhero with a boyfriend? When a male superhero defeats a villain, he gets the girl -- but what does a female superhero win? Nothing. She defeats her villain and goes home... alone. She doesn't even have girlfriends she can call up and go out with to celebrate her victory.

If she does have a man, it's usually a male superhero who is stronger than her. Which subconsciously tells girls that in order to win the guy, you can't be stronger than him.

Clearly, I had my work cut out for me. When creating these stories, it was important for me to show men working alongside powerful women. Men need to see that they have a place next to a strong woman just as much as women need to see that they don't have to diminish their greatness in order to win a man. A strong woman does not weaken a man -- she only makes him stronger.

Related: The CEO Behind 'Female Viagra' Announces Her Next Move

As you can see, my goal was to approach the male-dominated comic book industry in a way that was different and innovative. As an entrepreneur, innovation is your biggest asset. The business world seems to play a game of "follow the follower" -- where no one wants to move first.

Why? Because it's hard to be a leader. You have to create a path where there is no path. But if you move first and never give up, one day you'll turn around and see that everyone is following you.

Jazmin Truesdale

Entrepreneur and author

Jazmin Truesdale is a serial entrepreneur and author. She is the founder and creator of Aza Entertainment, a brand that creates inspiring multicultural female superheroes catering to women and girls.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Marketing

This Is the Overlooked Tool Your Business Needs to Reach Your Target Audience

Voice search is growing, and your business can utilize this important functionality to get more customers. Here's how.

Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

The AI Wars Have Begun: Microsoft Announces ChatGPT Bing Integration After Google Introduces AI Competitor, Bard

ChatGPT proved to be an accelerant for large companies releasing their own versions of AI-powered search bots.