Subscribe to Entrepreneur for $5
Subscribe

This Biomedical Engineer Set Out on a Mission to Provide Other Moms With The Support She Lacked That Left Her Broken

The founder and CEO of SimpliFed shares how her company supports all parents through their baby-feeding journey from pregnancy to weaning.

By

Andrea Ippolito is the founder and CEO of SimpliFed. She sat down with Jessica Abo to discuss how she's making virtual breastfeeding and baby feeding support fully covered by health plans from pregnancy to weaning.

Jessica Abo: Andrea, tell us about SimpliFed and who it helps.

SimpliFed is a virtual baby feeding and breastfeeding support service, fully covered by health plans and at no cost to you. We have a national network of providers, they're lactation consultants that work with you no matter how you feed your baby — whether that's breastfeeding, formula feeding, or pumping. We start working with new parents during pregnancy and then after the baby's born we continue to help support them with latching, positioning, dealing with any pain, pumping and transitioning back to work. We work with health plans to ensure every new parent has access to support and we also work collaboratively with the healthcare system as well.

What inspired you to launch the company?

The story of SimpliFed is fully inspired by having my first daughter, Mae. She was born early, she was born underweight. I had no idea what I was doing when I was feeding her. And, I've never felt so broken in my life. I had a ton of trouble with breastfeeding, and I learned that I wasn't alone: 85% of women start off breastfeeding, but most transition to formula. But the entire system was set up to be very fragmented — stigmatizing. And I learned that under the Affordable Care Act, you're supposed to have access to baby feeding support – fully covered by your health plan at no cost to you. And as a two-time entrepreneur, I knew that this was a huge opportunity to redesign the care pathway to make it that much easier for families to get access to this care.

What do you want moms to know, whether they're pregnant or they've just started their baby-feeding journey?

We want you to know: You're not alone. And that help is there for you covered by your health plan. You should start getting support during pregnancy so you understand what to expect in those first crazy stressful weeks. You can get access to support from trained healthcare professionals: These are lactation consultants that have hundreds, if not thousands of hours, and they are these specialists in baby feeding. No matter how you feed your baby — whether that's breastfeeding, formula feeding, or pumping — you got to do what's best for you, and trust your instincts.

Policy-wise, what do you think should change and how can it change?

There are a few policies that need to change to better support American families. First off, we need honest-to-goodness paid parental leave. Giving birth – no matter how you deliver – is an insanely physical and emotional experience. And, we need that dedicated protected time to recover after it. We need universal childcare support. There's free K-12 education available, but there's very little support for childcare in those incredibly vulnerable time periods. So, we need universal childcare support for those zero-to-five years. We need enforcement of the Affordable Care Act, which mandates that health plans are required to cover support for breastfeeding and baby feeding, starting during pregnancy. The law exists, but no one's enforcing it. So we need enforcement of that policy now.

Why do you think so many families don't know that they have access to baby feeding support?

Many people don't realize they have access to free baby feeding support because it's not integrated within American healthcare. They also don't know that there are trained professionals out there that can significantly help and relieve anxiety around the baby-feeding journey, and make it easier for new parents. And so that's why companies like SimpliFed exist. We contract with health plans, commercial, Medicaid, TRICARE, so that families can get access to these services by trained professionals. And then we work together collaboratively with the healthcare system and get referrals so that it's integrated with healthcare and part of your care regime.

Is there anything else that you want to share?

SimpliFed is a virtual service and it's fully covered by your health plan — for free! So, if you or a friend is pregnant, or if you have a family or friend that just had a baby, send them our website – SimpliFed.com – so they get the care that is their right to have access to. It's their legal right to have access to free baby-feeding care, and we want to be there to help them achieve their baby-feeding goals.

Latest

These 13 Founders Share Their Number 1 Piece of Advice to Help You Set and Achieve Your Business Goals

From time management tips to shifting your energy these founders share their go-to business tips to help you thrive in 2023.

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

The No.1 Most Bankable Skill You Must Have to Succeed in 2023

If you don't foster this skill, you'll fall behind the pack financially and professionally in 2023.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.