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Venture Capitalists are Pouring Money into Web3. Here's Why.

Venture capital firms invested $33 billion in crypto and blockchain startups in 2021 and are on pace to nearly double that in 2022. Here's why VCs are so enamored by Web3.

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(VC) into the Web3 sector has been on fire this year, with several established VC firms launching a Web3 and crypto arm. Bain Capital's $560 million fund and a16z's $4.5 billion fund are just a few examples.

So why are these firms so optimistic on Web3 investments?

Outsized returns

The token economies that underpin many web3 projects can result in outsized returns compared to Web2 investments. This is especially true in the current climate of soaring inflation, interest rate hikes, startup valuation markdowns and . While the market has seen its share of ups and downs in 2022, its total market cap grew by nearly 200 percent in 2021, with Bitcoin and returning roughly 60 percent and 400 percent, respectively. Other cryptocurrencies posted impressive returns like Avalanche, up by approximately 3,300 percent, and Solana, up by about 11,000 percent.

Being more sector-specific, (decentralized ) had a market cap of just $2 billion in 2020 and opened with a $160 billion market cap in 2022 — an 80-time growth in just two years. Many prominent investors and institutions are making the bold prediction that DeFi, which currently represents an immaterial percentage of the S&P500 traditional finance market, could be worth 100 times more in just five years.

Related: 3 Steps to Web3: The Ultimate Guide to Navigating Web3 for Non-Tech Founders

The NFT sector shared the same level of explosive growth, becoming a $40 billion market in 2021, a 21,000 percent increase from 2020! The NFT market is almost on par with the traditional art market, and for a good reason. If you were an early investor in specific projects such as CryptoPunks or Bored Ape Yacht Club, you would have enjoyed a staggering 100x return in under a year.

Of course, for every outsized winner, there are countless losers. Given that your typical venture capital fund targets an annual return between 20–30 percent, a venture fund needs only select a few solid investments. As we've seen, there are many opportunities to invest in potential unicorns at their early stages, returning 100x and covering the myriad of failures. This special time in Web3 represents an opportunity reminiscent of the early days of the internet boom, which gave birth to many of today's most notable VCs.


Traditional equity investments into startups are illiquid. Investors will typically need to wait for a liquidation event such as an IPO or acquisition to cash out themselves. Sure, there is a secondary market for private stock, and buy-outs from private investors have been around for some time. However, this is a very complex process and is not considered a liquid investment.

On the other hand, most early-stage Web3 projects issue tokens that can be traded on exchanges at any time. Hypothetically, if an investment goes 100X in a short period, investors often have the opportunity to realize the returns much sooner, given there is no lock-up period.

Additionally, a startup reliant on its token inherently means it's built on-chain. Being 'on-chain' (data is publicly stored on blockchain) means that startups and their key metrics are far more transparent than in private markets. This is because investors in Web3 projects can see how much capital they have, how the capital is deployed, and so on. This information is usually available just a click or two away on platforms such as Etherscan.

Passive income

Instead of just making traditional equity investments and hoping to reap a capital gain upon exit, tokens provide VCs with a unique opportunity to generate passive income on their holdings.

This can be done through either of the following methods:

  • The most popular is by staking your tokens. This means committing your assets to support a blockchain network that leverages a proof-of-stake consensus mechanism.
  • Another method is yield farming. You can deposit your tokens into a liquidity pool and earn interest.
  • Lastly, you can utilize liquidity mining. This means you can provide liquidity to a DeFi protocol and earn rewards.

Related: 9 Top Trends Shaping the Blockchain Industry

The rewards of these passive income mechanisms can be pretty compelling. They often range from two to 25 percent, or in the case of some riskier projects, over 1000 percent. Additionally, these rewards are usually distributed daily, representing a drastic change from what we're used to with interest-bearing term deposits or dividends.

This ultimately means that venture funds could generate attractive passive returns for themselves and their partners well ahead of any liquidation event, thus incentivizing them to not only hold their position but further contribute to the project's success.

Capital efficiency

The internet and its subsequent innovations allowed startups to tap into near-zero marginal cost solutions and unprecedented economies of scale. This made pre-internet companies look seriously capital inefficient.

Let's take Netflix as an example. Netflix maintains a few thousand employees and boasts over a $100 billion market cap in 2022. In contrast, its brick-and-mortar predecessor, Blockbuster, only managed a peak market cap of $5 billion with more than 60,000 workers and plenty of real estate.

How does this relate to Web3? Web3's token economies and base layer infrastructure, which underpin how projects pool capital, coordinate and incentivize holders, threaten to make web2 companies look just as inefficient as their pre-web predecessors.

Chris Dixon of a16z wrote that he's "never worked with a project that spent meaningful on sales and marketing. You don't need to spend money on marketing when users are genuine owners, love what they do, and love telling other people about it." Web2 companies often budget millions on aggressive marketing to accelerate consumer acquisition, whereas Web3 startups have the luxury of scaling the network through token incentives.

UniSwap is a leading decentralized exchange with a fully diluted market cap of $6.2 billion and 50 employees. That's a staggering $124 million in market value per employee. To put that into perspective, the most successful company of all time, Apple, sits at roughly $18 million per employee.

This proves that startups no longer need to hire a plethora of talent. Rather, they can strategically leverage their token-incentivized network to help them build, scale and prosper, essentially becoming a low-cost base talent acquisition model.

Bottom of the S-Curve

As indicated earlier, this is an incredibly new space primarily defined by a sense of urgency and excitement reminiscent of the early days of Web1. Similar to Web1, there is also a lot of hype and dumb money going into the space, so we should proceed cautiously.

Most major financial institutions predict that the broader web3 sector will grow at a roughly 50 percent compound annual growth rate to become a multi-trillion dollar industry over the next decade. Despite their criticisms about crypto in the early days, JPMorgan, Goldman Sachs and Citi have recently set up crypto research divisions to capitalize on the rapidly growing opportunity.

Today, we are at the bottom of the S curve, meaning this could very well be the advent of a once-in-a-lifetime opportunity.

Related: Are Investors Realizing Web3.0 Potential?

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