Get All Access for $5/mo

8 DIY Tools You Need to Get Your Business off the Ground Why spend all your resources on expensive consultants when you can do it yourself?

By Andrew Medal Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.


I've learned the hard way that building a business from scratch requires scrappiness and strategy in equal measure.

Related: 11 Killer Free Tools to Launch and Build Your Startup

While you're building a solid team to help support you, you're also in the process of getting your business off the ground. And that process is rife with setbacks and rejections.

You may often feel that the only way to make money on your venture is to invest every dollar you've got to your name into external agencies and consultants to ensure that your go-to-market strategy is seamless. While working with outside help has its merits, I'll be the first to tell you that alternately doing it yourself (DIY) to launch brand-building initiatives is both possible and effective.

So, don't spend all your resources on expensive consultants: Below, I've listed the tools I wish I'd known about when I began my own entrepreneurial career. While some aren't free, they do empower you to manage your foundational business practices in-house without throwing all of your marketing budget to third-party boutiques or large, enterprise agencies.

Without further ado, here are those eight tools:

Deluxe's Free Logo Maker

Promoting a recognizable, identifiable logo is important, but it can cost a lot of money to have one custom designed. Rather than hiring a designer, use Delux's free logo maker, which is absolutely free until you finalize the logo you want.

Related: 15 Tech Tools Startups Can't Do Without in 2016

You simply browse the industry-specific templates, choose the one that's best for you, customize it, then check out and pay an affordable, one-time fee. No paying for drafts, no paying for revisions. You design it exactly how you want it, and then you're good to go.


Designing an attractive, functional website is more important than ever in today's internet-focused society. Web designers can be expensive, though, and may not be in your budget at this point. Luckily, there's Themeforest. Themeforest has a wide selection of stunning WordPress themes you can choose from and purchase for your site.

You just choose the one you want, import the demo content, customize your site with your info and you're done. I know, it sounds easier said than done, but there are endless tutorials online to help.


To market effectively, one of the most important things to know and understand is your target audience. You could always hire somebody to make an educated guess on the best and most effective ways to reach your target audience, or you could use LeadCrunch's Predictive Outreach, a platform which uses artificial intelligence to help you create, define and engage with "look-alike" audiences.

It then helps you market more effectively, giving you a better return on investment. The platform enables you to implement and run smarter demand generation campaigns to ensure that your new venture's messaging reaches the right audience.

Famous Industries

Social media is one of the most important tools for a business these days, to communicate, notify and interact. Social media makes business more personal and lets you create a community around your brand.

Along the way, it's important to post attractive, high-quality posts that lead to attractive, high-quality landing pages, and Famous Industries makes that possible. Its platform lets you replace landing pages with its engaging and effective Instant Apps, which are proven to increase engagement and drive conversions.


When you're just getting started, you'll probably find yourself too busy to handle all customer support on your own, but it may not be worth bringing on a full-time employee to handle it either. That's where Desk comes in. For an affordable monthly fee, you can get all-in-one customer service support for your business to make sure your customers are taken care of, but for a fraction of the cost of bringing someone on.

Bold360 ai

A good portion of customer support is devoted to answering the same few questions over and over or guiding different customers through the same process. Since so much of this can be handled easily, why not give the job to a bot? Bold360 is a chatbot that uses artificial intelligence to respond to customers, walk them through processes and help them with their needs.

You can use Bold360 to provide your customers with 24/7 support and reserve your top-notch customer service reps for handling the more technical stuff.


Right off the bat, you're going to need accounting and payroll services, but hiring professionals to handle these tasks may not be in your budget right away. Gusto is a great service you can use to cover the majority of your HR functions and assist with accounting. It handles everything from payroll to benefits and more, for a fee that is much more budget-friendly than the cost of hiring an entire staff right away.

Startup Stash

As you get going, you may find yourself in need of other resources that aren't on this list or that you didn't think you'd need. That's where Startup Stash comes in. It's a curated directory of resources and tools designed specifically to help you build your company and get it off the ground. You can browse the different categories, from idea generation to sales, and everything in between, to find tools that will help you with what you need.

Related: 7 Essential Tools Every Startup Can Afford

What other tools are you using to help you get off the ground?

Andrew Medal

Entrepreneur & Angel Investor

Andrew Medal is the founder of The Paper Chase, which is a bi-weekly newsletter. He is an entrepreneur and angel investor.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.