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A Guide to Social Media Customer Care (Infographic) Social media is one of the best mediums for customer service today.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

lechatnoir | Getty Images

Customer service can make or break your business. That's why it's more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media.

Related: Here's How You Make Customer Service Your Secret Weapon

Today, many consumers take to social media to express their views about a brand or seek help about a company's product or service. When someone publicly tweets about a brand or writes on its Facebook page, the company is put to the test. How it responds and handles the situation will impact how people view the business.

Even if a person is simply talking about your brand and not necessarily asking a question or expecting a reply, it's important for companies to listen and chime in as much as they can. Engaging with consumers and showing that your brand is human will make customers feel appreciated -- and they'll want to purchase more products or services from you.

Related: 7 Tactics That Show You're Getting Customer Service Right

To ensure that you provide the best service to your customers, check out Headway Capital's infographic below.

Rose Leadem is a freelance writer for Entrepreneur.com. 

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