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Busy Parents: Meet Shuddle, the Uber for Kids Too busy or tired to give your kids a lift to school or practice? Put them in a Shuddle.

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


Adults can outsource rides to Uber, Lyft and Sidecar. Now parents can outsource their kids' rides to Shuddle. But is it a good idea?

Shuddle, launched last fall just in time for back to school, is a San Francisco-based transportation service targeted to time-strapped moms and dads who need a hand carting their kids all over town – a.k.a. pretty much all parents.

The startup pledges to safely, securely "shuddle" post-booster seat age children from Point A to B, whatever the commute may be -- "from home to homeroom," "from school to soccer," "from tutoring to tennis," or to wherever else we tell today's hyper-scheduled youngsters they need to be.

Related: 5 Reassuring Tips for Better Balancing Entrepreneurship and Parenthood

Available only in the San Francisco Bay area for now, the service is especially tempting for parents of multiple minis, frenzied people (like me) who need to be in two or three places at once twice a day, yet have no clone.

But Shuddle is also a crutch for parental units who are just plain pooped, progenitors too cooked to deal with chauffeuring their kids to one more godforsaken violin lesson, play date, doctor's appointment -- or, worse, to the parental purgatory known as GameStop. Don't worry, per its website, "Shuddle helps you handle your dynamic family life by solving scheduling conflicts, freeing up time to make a home cooked meal, or simply allowing you to breathe after a hectic day."

In other words, it conveniently frees you of a bunch of schlepping you signed up for when you decided to procreate.

Related: Randi Zuckerberg's Simple Secret for Juggling Career and Kids

How it works

All you have to do is download Shuddle's app, schedule a ride by noon the day before your kid needs a ride (up to two weeks in advance), meet the driver at your door and send your kiddo off and away. And, check, that's one less task on your list.

Or you can have a Shuddle driver pick your kid up from a variety of locations where you aren't, like a school, a camp, a friend's house or a sports field. As in you may never actually meet the person responsible for driving your child. No worries, though. The driver might be a teacher, a nurse, a nanny, a babysitter, a counselor or a parent, likely from your general neighborhood vicinity, Shuddle says.

Shuddle App

Shuddle app
Image credit: shuddle via iTunes

To ease safety concerns -- and you probably have plenty -- Shuddle says it, like Uber and Lyft, vets its drivers (who bank up to $40 per hour behind the wheel) by running "extensive" third-party criminal background and DMV records checks on them. Two employer reference checks are also performed, along with a face-to-face interview. Once drivers are approved, Shuddle continuously monitors their drivers' license and insurance records.

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My 14-year-old son, who said he'd be too scared to Shuddle anywhere because, "Duh, Mom, stranger danger," asked me if the company tests its drivers for drugs and alcohol. Good question, kiddo. It's unclear. Nothing of the sort is mentioned on Shuddle's website. He also asked if it's mandatory for Shuddle drivers to know CPR and first aid. A short bio about a driver going by the name of Catherine on the startup's website touts her certification in both, though it's unclear if either is required.

Shuddle did not immediately respond to our questions.

So far, all of Shuddle's "hundreds of drivers are women," founder Nick Allen told USA Today. The idea for the business came to the 36-year-old, who isn't a parent himself, while he worked for Sidecar, which doesn't give lifts to minors. (Uber says you have to be 18 to ride, but my friend's 14-year-old son ubers alone 24 miles from home to school five days a week.) With the aim of further allaying parental concerns, Shuddle says its drivers have childcare experience and undergo orientation training to cover safety protocol and how to "be friendly and conversational [with passengers] while still maintaining appropriate boundaries."

Related: Mastering the Juggling Act: 4 Successful Moms in Tech

Young riders must have a mobile phone that they can send and receive texts on, so they can be in touch with drivers. Each driver is given a secret word chosen by the child's parent that she will communicate to your child to confirm their identity and the pickup details. Once the ride is scheduled, parents receive the driver's full name and a photo of the person, plus a short bio and a description of her vehicle. Shuddle cars, the drivers' own cars, can't be any older than 10 years, must have four doors and pass a "strict" 19-point inspection.

To see where your precious cargo is en route -- and you'll definitely want to -- you can track his whereabouts using the Shuddle app's GPS tracking feature. Parents can't call the drivers directly, but they can contact a Shuddle customer support person through the app during their child's ride. The cost for all of this convenience and warm and trusty "caretaker" carpooling is $9 per month, plus per-ride fares, which USA Today reports are on average 15 percent more expensive than Uber or Lyft.

Sold? We're not.

Call me a paranoid parent, but I can't help but go to the worst-case scenario here. No matter how much "secured custom insurance" Shuddle stocks up on, and no matter how thoroughly it vets its drivers, no amount of insurance money can ever replace my child or my child's peace of mind should anything shady or untoward should go down en route. I'm sorry, but I can't and won't get behind trusting my babies to a stranger, even if she's a "vetted, kid-friendly" lady driver, especially sight unseen.

Shuddle's value proposition boils down to one thing: "more quality time." Quality time for who? Parents craving more alone time? Quality time for a child in the backseat of a stranger's car? For me, as odd as it might sound, driving my kids all over the place is quality time.

Related: Parental Employment Benefits Around the World (Infographic)

Some of the most meaningful conversations that I share with my kids happen when I zip them to and from school or to practice. We download about everything from which academic projects they need guidance on, to how to stand up to the lunch table bully, to how to avoid that neighbor classmate who keeps trying to sell them weed. We also sing together to cheesy pop drivel on Sirius or shout the parts of the Guardians of the Galaxy soundtrack that we know by heart, rolling along to our own laugh track.

Last I checked, parents can't outsource those kinds of conversations, moments and memories to anyone else, no more than they can outsource their kids to strangers in good conscience, even if it's just for the five-minute trek "from dance to dinner."

What's next? Parenting -- there's an app for that. I hope not.

Related: Richard Branson on Business Lessons From Parenting

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper,, and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

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