Get All Access for $5/mo

How Monogram Is Bringing Robots into the Operating Room The knee replacement industry is about to get a shake-up, and the company doing it is taking investors.

By StackCommerce Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

StackCommerce

As the 70M+ baby-boomer population ages, a huge opportunity for medical companies to help repair and preserve their bodies is arising. Enter Monogram Orthopedics, a company reimagining the knee replacement surgery process with robotic surgical assistants and patient-specific implants.

With demand rising for more and better knee replacement surgery, the industry is projected to reach $26 billion by 2027, and Monogram is one of the few rising to meet it. Not only have they developed a new way to conduct joint surgery, but they've taken a novel approach to the joints themselves.

Here's what makes Monogram such an interesting startup and why investors should consider this opportunity.

How the world can benefit from robotic joint surgery.

For about 40 years, joint replacement innovation has been stuck in a holding pattern. Market leaders have kept using the same hacksaws, jigs, and bone cement – not to mention carrying out the same imprecise surgeries with extended recovery times.

But they're not keeping the status quo "because it works." As it turns out, 36% of people end up wishing they never went through with the joint surgery. The market has simply not been able to supply them with anything better than generic replacements that wear over time and lead to potentially more joint problems due to a poor fit.

That's the problem Monogram came to solve with ultra-precise robotic joint surgery and custom 3D-printed joints. Better tools and knee replacements have the potential to give each patient their own personalized fit to prevent wobble and last longer.

The Monogram team and its robots have already performed successful demos in front of thousands of online viewers in Monogram's own state-of-the-art cadaver lab. And the company is working to grab a sizable portion of this market moving forward.

Monogram's $19.4B market opportunity.

To put things into perspective, there are 933,000 knee replacements each year, and 100,000 of them fail. This is in part because 92% of them use cement with generic implants that are not optimized to each patient. Not to mention, the risk of human error.

One of the reasons for this is that only four major competitors control 82% of the joint replacement market: Stryker, Zimmer, Smith & Nephew, and DepuySynthes. They will have to adapt at some point, as up to 50% of all joint replacements are predicted to be robotic by 2030. But with 20 patent filings and an aggressive development push, the company believes it may have a considerable first-mover advantage.

Here's what's next for Monogram and how you can get involved.

Monogram's intended NASDAQ listing.

The company is intending to expand its reach with a direct NASDAQ listing.

They're kicking it off with a Reg A investment opportunity where shares will sell at a fixed price of $7.25 a share before the intended listing, after which they will trade freely on the market.

This basically means that Entrepreneur readers have an opportunity to invest in the company at a fixed price while before the intended public listing. This kind of investing used to be restricted to big banks and venture capitalists, but crowdfunding enables retail investors to get in on companies like Monogram before they list on a public exchange.

Learn more about becoming a Monogram shareholder before they're publicly-traded.

Disclosure: This is a paid advertisement for Monogram Orthopedics' Regulation A+ offering. Learn more at invest.monogramorthopedics.com/disclaimers

Entrepreneur may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuer's securities. Entrepreneur and the issuer of this offering make no promises, representations, warranties, or guarantees that any of the services will result in a profit or will not result in a loss.

StackCommerce

Entrepreneur Leadership Network® Contributor

Account Manager

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.