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How to Use Social Media to Find Customers (Infographic) Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.

By Kathleen Davis

Opinions expressed by Entrepreneur contributors are their own.

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Gaining popularity on social media is only half the battle. How do you convert those "Likes" into paying customers?

According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn -- finding it a whopping 277% more effective than Facebook or Twitter.

Related: How You Can Get More Retweets on Twitter (Infographic)

For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.

Click to Enlarge+

How to Use Social Media to Find Customers (Infographic)

Kathleen Davis is the former associate editor at Entrepreneur.com.

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