📺 Stream EntrepreneurTV for Free 📺

How to Use Social Media to Find Customers (Infographic) Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.

By Kathleen Davis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Gaining popularity on social media is only half the battle. How do you convert those "Likes" into paying customers?

According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn -- finding it a whopping 277% more effective than Facebook or Twitter.

Related: How You Can Get More Retweets on Twitter (Infographic)

For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.

Click to Enlarge+

How to Use Social Media to Find Customers (Infographic)

Kathleen Davis is the former associate editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

12 Books That Self-Made Millionaires Swear By

The bookshelves of millionaires can inspire you to build your wealth. Here are 12 must-reads they recommend.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

Stay Focused and Accessible with These $40 Conduction Headphones

These headphones sit on top of your ears, so you can take calls while staying tuned into your surroundings.

Green Entrepreneur®

A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity

How Maui Nui Venison built a for-profit harvesting business that protects the land and helps the local community.

Devices

Keep the Office Cool This Summer with $10 Off a Klima Thermostat

The Klima Smart Thermostat can turn your existing mini split, heat pump, or AC into a smart unit.