Get All Access for $5/mo

This Disney Princess Will Teach Your Child How to Code Turns out, there actually is more to this provincial life.

By Linda Lacina

Hasbro

This year, Belle of Beauty and the Beast will go where no Disney Princess has gone before.

Ahead of this year's Toy Fair, Hasbro announced yesterday that its new Belle doll won't just have the character's brown hair and signature yellow gown. She'll dance and sing, powered by commands children make with a special programming app, teaching kids to code while they play.

Related: Introducing Entrepreneur Barbie

It's a fitting choice. Belle was always the bookish Disney princess, known for her love of reading and drawn to the Beast, in part, for his passion for learning. (He was one of very few characters in the film -- outside of Belle's father -- to encourage her). The forthcoming live-action film will take this one step further, positioning Belle as a scientist.

Related: How One Toy Company Gets Open Innovation Right

The app features a simple mode in which younger children can "connect the dots" to give commands, while a "block coding mode" lets older kids drag and drop steps and sequences to create a special dance routine. The doll is battery powered and connects to mobile devices via a wireless Bluetooth connection, allowing Belle to perform her classic spins untethered by cables, Gizmodo reported yesterday.

The $120 doll will be available in the fall and can speak 100 phrases as well as sing songs from the original animated musical.

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Business News

'I'm Shocked': Costco Customers Are Freaking Out About a Change to a Beloved Bakery Item

Costco customers are feeling burnt by a not-so-sweet switcheroo in the bakery department.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Operations & Logistics

The Holidays Mean Vacation Time — But Disaster Can Still Strike. Is Your Crisis Plan Ready?

Holidays mean different working hours for companies and different schedules for employees that take off. Before you and your team enjoy some much deserved time off, it is important to put a crisis management plan in place so your business is ready to tackle any issue that crops up.