Get All Access for $5/mo

Elevator Pitch Ep. 6: 'Is Ryan Reynolds One of Our Co-Founders?' Will anyone earn an investment for their business on this episode of our weekly pitch show?

By Entrepreneur Staff

Entrepreneur Elevator Pitch invites ambitious entrepreneurs to step into the Entrepreneur Elevator, and then gives them just 60 seconds to pique the interest of a group of judges. It's a high-pressure, fast-paced environment in which startup founders need to race against the clock while maintaining their composure to make a clear, deliberate pitch that covers at least three essential components:

  1. Defining the company
  2. Making the request
  3. Specifying what the investment money will be used for

The investors watch the pitch via a video livestream while the elevator ascends to the boardroom floor. Once the 60 seconds are up, the judges vote on whether to open the doors or send the founder back down and pass on investing.

Peter Goldberg, founder of PLG Ventures, opens this episode of Elevator Pitch by introducing our four investors: Kim Perell, serial entrepreneur; Ross O'Brien, managing partner of Entrepreneur Select; Elaine Russell, co-lead of Greycroft's Albertsons Fund; and Alison Wyatt, CEO of Female Founder Collective. Each of the four judges are working from their homes or offices, watching the pitches over livestream.

Related: Elevator Pitch Ep. 5: 'This Has Never Happened in the History of Elevator Pitch'

Kadi Correia of Merati is the first entrepreneur featured in this episode. She describes Merati as a full-service modular home-builder and community developer intended to address the need for 10 million more homes in America. She wows the judges with the $2.5 million in pre-sales Merati has managed to date, but there are questions about the product and valuation. Will the investors be intrigued enough to open the doors and learn more?

Next comes Nick Walker, the co-founder of Cana, which produces cachaça, a Brazilian liquor. Walker claims cachaça is to rum what champagne is to sparkling wine, and that his product is particularly special. However, without the ability to offer a sample due to the long-distance nature of the pitch, will Walker be able to intrigue the investors? More importantly, will any of them be willing to offer him the $650,000 he's looking for without knowing the company's valuation or revenue?

Watch now to find out and watch more great pitches.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Who Wins Big on the High-Stakes Season Finale of 'Elevator Pitch'?

What Should You Value More — An Investor's Money or Their Experience?

'That Was Ridiculous!' See What Left One Investor Exasperated on the New Episode of 'Elevator Pitch'

It Was All Going Great Until Someone Said the F-Word. Watch an All-New Episode of 'Entrepreneur Elevator Pitch'!

Editor's Pick

Side Hustle

She Grew Her Side Hustle Sales From $0 to Over $6 Million in Just 6 Months — and an 'Old-School' Mindset Helped Her Do It

Cynthia Sakai, designer and founder of the luxury personal care company evolvetogether, felt compelled to help people during the pandemic.

Money & Finance

How to Leverage Credit Cards for Business Growth (the Right Way)

By being aware of the risks and embracing best practices, entrepreneurs can make the most of credit cards.

Business News

Google's AI Is Now Appearing in Gmail and Docs

AI is being introduced to some of Google's most popular products.

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Growing a Business

How Businesses Can Thrive Without a Physical Office in Today's World

The benefits of transitioning to a fully remote work model

Business Ideas

From Crisis to Resilience — How to Use Adversity for Strategic Success

It wasn't all that long ago that companies and families alike could reasonably predict and react to the world around us. Given today's "new normal," predictability and decision-making are relics few can rely on.