You can be on Entrepreneur’s cover!

Guy Kawasaki's Top 6 Tips for Growing Your Business Public speaking coach Jonathan Li explains his 'guy' crush on the business author.

By Jonathan Li

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Speakerpedia

I have a confession: I have a "guy" crush on superstar business author Guy Kawasaki. And for good reason: He's smart, he's fun and he looks like Jackie Chan (Seriously, people have asked him if he's the Kung Fu star.) Kawasaki recently launched a new business book, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. I had an opportunity to interview him about it.

Related: Guy Kawasaki: Social Media Sins to Avoid

Picking up on the book's theme, I asked him his six biggest tips for growing a business. Here they are:

1. Practice, practice, practice.

As entrepreneurs, we need to give presentations regularly. Never speak without practice. Referring to Apple's former chief evangelist, Guy spoke of how Steve Jobs used to spend hours and hours perfecting his presentations, "People thought he just went up there and winged it, and that's absolutely not true."

If you want to be as successful as Steve Jobs, practice hard.

2. Youth can be a strength.

Your age doesn't have to matter. You can beat competitors who have far more experience. Consider the game of designing softwares for millennials. There, a 25-year-old making software for millennials is more likely to succeed than is a 60-year-old.

Kawasaki recommended this way of thinking: "I wanted to use a product like this, and there was nothing like it, so I decided to create it."

3. Tell your product 's 'story.'

Storytelling helps customers understand what makes your product stand out: How did you discover there's a need in the market? Why did you create this product?

Your product story, Kawasaki said, could be, "I'm a millennial and I want to use this product. I know other millennials want to use it too."

Related: Could Your Posts Pass Guy Kawasaki's Social Media Test?

4. Position yourself against the market leader.

When you're going up against a market leader such as Google, you have to acknowledge that it exists. You should also explain why you're different. Imagine if Toyota said, "We are introducing Lexus. It's the best high-end industry car." People would say, "Have you heard of BMW and Mercedes? Are you telling me there're no other high-end luxury cars now?"

That's why Lexus uses the following positioning, Kawasaki said: "We are as good as Mercedes and BMW, but half the price."

5. Find your why.

The "why" of your startup is what gets you motivated. Kawasaki, whose purpose is empowering people, said that his own "why" is simple: "I have four children. I've got a lot of tuition to pay."

Find your "why," so you'll be fired up to reach the sky.

6. Great endorsements start with a great product.

Besides the personal courage to approach an influencer to endorse your product, the entrepreneur obviously needs a great product. Kawasaki's books, for example, are endorsed by successful leaders such as Richard Branson and Arianna Huffington. But it takes time to create great products that attract these testimonials.

Don't overestimate the power of an influencer recommending your product. Product reviews from average customers matter, too. People are not waiting for the Wall Street Journal to bless the new iPhone, Kawasaki said. They look at online reviews and decide if they will buy the product.

As chief evangelist at Canva, the online graphic design company, Kawasaki told me that he himself wants to be more famous than Jackie Chan.

Don't worry, Guy. I'm in Hong Kong. I might be the first one to ask Chan, "Are you Guy Kawasaki?"

Related: This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

Jonathan Li

I Help Business Leaders Deliver Their Message Effectively, Confidently And Have The Impact They Want On Their Audience

Jonathan Li helps professionals conquer their fear of public speaking and improve their public speaking skills. To obtain his free report of "The Professional Kickstart Guide: The Exact Strategy I Use To Feel Comfortable Speaking In Public, go now to ImprovingPublicSpeaking.com." He can be reached at TheExpressiveLeader.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Starting a Business

This Startup Wants to Grow Your Side Hustle For You, While Cutting You a Monthly Check

OpenStore gives Shopify owners two interesting options: Sell and walk away with a generous payout, or take a vacation while they do the work.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.