How to Convert Someone to Your Cause in 5 Simple Steps Phillip Stutts discusses the branding and marketing lessons he's learned from working in politics for the past two decades.

By David Meltzer •

Opinions expressed by Entrepreneur contributors are their own.

Phillip Stutts, founder of Go Big Media and Win Big Media and author of Fire Them Now, shares his thoughts on why the five-step process for branding a politician is the exact same as branding a person, product or service in any other industry. He also shares why customer data is so essential when putting together an impactful advertising campaign.

Stutts and The Playbook host David Meltzer chat about the importance of testing your advertisements before launching a campaign, why businesses should operate with a giving and abundant approach and why they believe in giving prospective clients a free assessment in order to get alignment.

Related: Why TikTok Will Never Die

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David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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