You can be on Entrepreneur’s cover!

Pebble Is Launching a New Smartwatch Today on Kickstarter The company also is unveiling a completely refreshed operating system across its devices.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Pebble

If you take a visit to crowdfunding site Kickstarter today you'll see a familiar company there: Pebble. The Palo Alto, Calif.-based company is back on Kickstarter to announce its new smartwatch called the Pebble Time.

At first you'll notice that Pebble Time has a different look than the original Pebble or Pebble Steel. It comes with a scratch-resistant Gorilla Glass front cover and a stainless steel bezel around the frame. It also is about 20 percent slimmer than the original Pebble, co-founder Eric Migicovsky tells Entrepreneur.

Pebble Time comes in black, white and red versions.

Related: Pebble Gets Even Smarter, Rolls Out Interactive Notifications for Android Users

Features-wise, two things stand out on the Pebble Time. First is the color e-paper display. Until now, Pebble smartwatches featured black and white e-paper displays. Even with the addition of color, though, Pebble Time will still have a five- to seven-day battery life, Migicovsky says.

Another big addition is the microphone, allowing Pebble Time owners to speak responses to messages directly over the smartwatch. A "voice note" tool also allows people to record short audio notes and reminders.

"These features were designed for busy people who want to be able to respond to messages without taking out their smartphone," Migicovsky says.

Here's a look at the Pebble Time video on Kickstarter:

A departure from the previous models, Pebble Time comes as smartwatches from companies like LG and Samsung come with a bevvy of smartphone-like features, like touchscreens, cameras and speakers. While the devices sacrifice battery life for features like these, Pebble has the competition in mind, especially with the launch of the Apple Watch in the near future.

Related: Pebble Lowers Prices, Expands Retail Presence and Adds New Activity-Tracking Features

An all-new operating system

In addition to the hardware, Pebble also is unveiling some significant software changes. A new operating system called Timeline is launching today. Instead of a person opening individual apps to get information -- such as weather or traffic or sports scores -- the new OS will extract relevant information from those apps and deliver it to Pebble users in the format of a personal timeline, Migicovsky says.

"We think we've made a breakthrough that will help shift the way people interact with smartwatches," he says. "It brings all the information you need to know to your screen with just one click."

In addition to Pebble Time, the new Timeline OS will become available to owners of the original Pebble as well as Pebble Steel.

Shipping in May, the Pebble Time smartwatch will retail for $199. People who are interested can place an order now via Kickstarter for $159. In addition to getting the word out, Pebble is hoping the Kickstarter campaign will help raise at least $500,000.

Pebble, of course, launched on Kickstarter in 2012. It kicked off the current smartwatch wave, blowing past its $100,000 goal and pulling in more than $10 million from nearly 69,000 backers. As of late last year, the company had sold more than 1 million smartwatches.

Related: Why Wearable Tech Isn't the Next Big Thing -- Yet

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.