Get All Access for $5/mo

The Riches Are in the Niches David Tao, editor and co-founder of BarBend, shares his thoughts on how to identify an underserved niche.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

David Tao, an entrepreneur and co-founder of BarBend, talks about how his beginnings in business journalism inspired him to find a niche audience in need of content and shares insight into the process of finding the right mix of content to serve that niche.

Tao and The Playbook host David Meltzer discuss a range of topics, including how to find niches or sub-niches that aren't saturated and strategies to improve your content. The pair also provide guidance on some of the best ways to create diverse revenue streams once you have built up an audience.

Related: Why Fear Can Be Your Best Feedback

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Science & Technology

AI for the Underdog — Here's How Small Businesses Can Thrive With Artificial Intelligence

How small businesses can harness the power of AI to streamline operations, enhance customer experiences and drive growth.

Leadership

5 Ways CEOs Can Encourage Employees to Bring Their Whole Selves to Work

Creating a welcoming culture where employees can bring their "whole selves" to work is crucial to attracting and retaining top talent.

Marketing

5 Strategies That Helped Me Achieve 10x Returns on My Marketing Efforts

These five marketing tactics have delivered remarkable returns for my business.

Business News

Is MySpace Coming Back? An 18-Year-Old Made a Clone and It Just Hit 1 Million Users.

The founder of the MySpace clone website wouldn't have been old enough to sign up for the original when it first launched in 2003.

Business News

'Let It Go': A Couple Has Spent $400K Suing Disney After Being Banned From the Park's Exclusive 33 Club. Social Media Reactions Have Not Been G-Rated.

After getting banned from the exclusive members-only club for alleged bad behavior, a California couple has spent a fortune trying to get back to paling around with Mickey.