Get All Access for $5/mo

Why the Motto 'Better Not Bitter' Changed Everything for Beauty Bakerie Founder Cashmere Nicole After overcoming challenges at a young age, the makeup mogul is living the sweet life with her cruelty-free cosmetics brand.

By Kristen Aldridge

Opinions expressed by Entrepreneur contributors are their own.

A feature interview on Beyoncé's website gave Beauty Bakerie founder and CEO Cashmere Nicole the push she needed to expand her beauty brand, but Nicole's entrepreneurial spirit had been years in the making.

When Nicole became pregnant at 15, she worked tirelessly to put herself through school, relying on food stamps to keep her small family afloat.

While working full time as a nurse, Nicole decided to dive into the cosmetics industry, creating the brand's now-signature Lip Whip, a favorite with celebrities like Cardi B. and Olympic gold medalist Gabby Douglas. However, her budding business was thrown a curveball when she was diagnosed with breast cancer. As a 26-year-old single mother, she battled constant fear, but her resilience would later inspire her company's motto: Better Not Bitter.

"I just hope to continue to spread the mission of being sweet and sweeting the lives of others," says Nicole.

Since her recovery, she has channeled her energy into creating products free of harmful chemicals that represent all skin tones and gender identities.

In 2017, Beauty Bakerie received $3 million in funding from Unilever and has since expanded its products to online shops in over 120 countries and 750 brick and mortar stores, including Ulta and Forever 21.

Nicole's mission to spread love and give back is the key to her brand's success. "All of us contribute to that beauty of the world, and there is no one standard for beauty," she says. "Representing that in the brand really gives the customers a sense of home…They feel loved for just who they are."

In this episode of How Brands Are Born, follow Nicole's journey to sweet success and see how she overcame the odds to build a beauty empire.

How Brands Are Born is presented by Cardone Ventures, in partnership with Original Stories Media. Learn how Grant Cardone and Brandon Dawson can help your business transform and scale to 10X levels HERE.

Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things entrepreneurship, Aldridge created the original digital series How Brands Are Born to shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from How Brands Are Born

Why the Motto 'Better Not Bitter' Changed Everything for Beauty Bakerie Founder Cashmere Nicole

This Jewelry Company Is Using the Power of Words to Change Lives

The Future of Food: Beyond Meat Is Changing the Way People Eat

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.