Your Competitive Advantage Is Not Your Product -- It's Your Story Customers aren't loyal to a product. They're loyal to what's behind the product.

By C-Suite TV

Opinions expressed by Entrepreneur contributors are their own.

Ken Schmidt, former director of communications for Harley-Davidson, sat down with Entrepreneur Network partner C-Suite's Jeffrey Hayzlett to discuss how in order to create demand while restoring a brand's image, you have to be not just different but original. They also discussed how companies need to be at the forefront of the marketplace and how they can achieve that by controlling the narrative, especially when looking to restore their image.

Related: Are People Born Leaders?

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from C-Suite TV

To Succeed as a Woman in Business, You Need to Find Your Champion

To Be Successful, Your Brand Needs a Clear, Simple Focus

Your Competitive Advantage Is Not Your Product -- It's Your Story

Are People Born Leaders?

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Living

The 3 Lifestyle Habits That Made Me Sharper, Stronger and More Successful

These three simple yet powerful lifestyle changes transformed my productivity, energy and mindset. Here's how you can do the same.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Living

Inspired by the Masters? Bring Your Work Hustle to the Golf Course with Mind Caddie, Now $99.99.

If the Masters made you realize that your game needs work, check out this performance coaching audio app.