Books

How to Run an Instagram Contest that Attracts More Eyeballs

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.

Kim Walsh Phillips

· 5 min read

Am I a Good Franchise Candidate?

Not everyone is franchise material.

Rick Grossmann

· 6 min read

5 Proven Tips for Effectively Marketing Your First Book

Writing a book is a great way to enhance your personal brand and create authority for your business ventures, but only if it reaches your target audience in the first place.

Josh Steimle

· 5 min read

7 Ways to Turn Instagram Followers into Customers for Life

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.

Kim Walsh Phillips

· 5 min read

Follow These 6 Basic Marketing Rules To Succeed

If you practice and enforce these foundational concepts, you'll find that marketing your business isn't so hard after all.

Kim Walsh Phillips

· 6 min read

How to Create an Effective Sales Funnel Using Instagram

Discover what you need to do to begin attracting more prospects and closing more deals with help from your Instagram account.

Kim Walsh Phillips

· 6 min read

10 New Books for Leading in a Hybrid Work Environment

Here are 10 excellent books designed to help readers lead, communicate and perform well in a hybrid workplace.

John Rampton

· 5 min read

5 Things to Do Before Writing Your Nonfiction Book

These five steps will pull your idea together.

Naomi Nakashima

· 6 min read

12 Books to Help Refresh Your Marketing Strategy

These books from Entrepreneur Press can help you boost your marketing game.

Jennifer Dorsey

· 4 min read

2 Marketing Factors That Will Never Change

Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines.

Kim Walsh Phillips

· 5 min read

The Marketing Challenges of Finding New Franchises

Many young brands make the mistake of taking the approach that more is better.

Rick Grossmann

· 4 min read

How Danity Kane Alum Shannon Bex and Her Branding-Guru Brother Created a Dynamic Platform to Stream Children's Books

The former pop star and her co-conspirators shared a passion for bridging the gap between physical kids books and the online world. The result is Vooks, and it could be a model for literacy in the digital age.

Kenny Herzog

· 12 min read