Branding

News and Articles About Branding

The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
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The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'

Here's an easy-to-use template to build your winning case, get more customers and bring in more sales.
Tony Verner
Keeping SoulCycle at a Sprint and Ahead of the Pack
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Keeping SoulCycle at a Sprint and Ahead of the Pack

SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team's talent and chasing a certain former president.
What to Do When Your Ideal Customer Isn't Who You Expected
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What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
Jonathan Herrick
So, You've Taken the Reins as Owner . . . Now, What?
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So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Holly Mason
3 Expert Tips for Managing Your Brand Reputation Online
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3 Expert Tips for Managing Your Brand Reputation Online

Content is king but no king rules without courtiers.
Ayodeji Onibalusi
4 Strategies to Build a Stronger Brand Through Philanthropy
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4 Strategies to Build a Stronger Brand Through Philanthropy

A philanthropic plan can help charities accomplish their missions while growing your company and your brand.
Ryan Brennell
This Serial Internet Entrepreneur Explains How to Find Your Core Message
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This Serial Internet Entrepreneur Explains How to Find Your Core Message

Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business.
Business & Burgers
Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics
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Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Lesya Liu
Classic Tales to Mirror When Telling Your Brand Story
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Classic Tales to Mirror When Telling Your Brand Story

Here's how to weave your startup journey into an unforgettable narrative.
Erin Berman
3 Keys to the Right Domain Name for Building a Brand
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3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
Phil Lodico
6 Keys to Increasing Your Revenue in a Declining Market
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6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Amy Osmond Cook
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
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The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.
Entrepreneur Staff
Why So Many of America's Greatest Brands Are Unhealthy
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Why So Many of America's Greatest Brands Are Unhealthy

Learn to hit the pause button, start from the beginning and do what the most disruptive businesses have done -- focus on the individual.
Glenn Llopis
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash
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How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash

Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
Jen Hacker

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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