Branding

Brand Building

From Facebook to SEO, Learn How to Build Your Brand With These Courses

Discover what it takes to create an omnichannel digital marketing strategy.

Why Personal Branding Is a Secret Weapon

Personal branding builds trust with customers and employees.

How Two Designers Created A Weed Brand With Whimsy

Cross a design mind with a very hippie childhood, and you get a very groovy vibe.

3 Marketing Lessons From 'Frozen'

Your brand story will begin to resonate as soon as you realize that it's not always about you.

How Do You Build a Wine Brand That Achieves Cult Status? Quietly.

Twomey CEO David Duncan talks about letting your brand grow and flourish under the radar.

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Empowerment

Branding Expert Rey Perez on Empowering Others and His Life's Mission to Be a 'Kingmaker'

Thoughts equal beliefs; beliefs equal actions; actions equal results, he says.
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Ecommerce: 4 Actionable Ways to Build a Brand

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Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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