Branding
Personal Branding
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Logos
How to Create a Great Logo for Your Small Business
The first step to an awesome logo is an idea.
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Mistakes
8 Mistakes Small Businesses Make When Building an Online Presence
Having a strong online presence goes beyond building a website and having accounts on all social media platforms.
Branding
Branding Boot Camp: The Final Result
Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.
Marketing Plans
Branding Boot Camp: How to Build a Tactical Marketing Plan
In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
Branding
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Branding
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
YouTube
Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips
If you feel stuck, take a page out of the multi-talented author and actor's playbook.
Mark Zuckerberg
Facebook's Relationship Status With the Public Is 'It's Complicated': What Mark Zuckerberg Needs to Do to Get the Thumbs Up
Facebook needs to stop acting like a platform and start acting like a brand.
Branding
Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Branding 2014
6 Innovative Ways to Increase Brand Awareness
Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Netflix
To Save Some Cash, Netflix Developed Its Own Font
Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
