Branding

News and Articles About Branding

This Squishy, Flatulent Robot Just Wants to Be Your Friend
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This Squishy, Flatulent Robot Just Wants to Be Your Friend

Isn't this octopus-inspired robot adorable?
Nina Zipkin
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
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7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
4 Really Under-Used Ways to Build Your Brand Via Social Media
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4 Really Under-Used Ways to Build Your Brand Via Social Media

Companies must look for unique ways to get noticed and capture target audience's attention.
Angela Ruth
Busting 7 of the Most Common Personal Branding Myths
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Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
Karen Tiber Leland
The One Thing You Really Need to Know About Personal Branding
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The One Thing You Really Need to Know About Personal Branding

It's not about trying to be someone else -- it's about taking your key characteristics and turning the volume up on them.
Entrepreneur Network
So, What's a Brand Ambassador and Why Are They Important?
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So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
5 Killer Examples of Branding Done Right
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5 Killer Examples of Branding Done Right

The way you position your startup is more important than you may think.
Jayson DeMers
Content Marketing Is Key to Growing Your Personal Brand
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Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.
Sarah Rickerd
Pizza Hut Debuts Playable DJ Pizza Box
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Pizza Hut Debuts Playable DJ Pizza Box

Google isn't the only company that can make cardboard cool.
3 Lessons Nonprofits Can Teach Businesses About Branding
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3 Lessons Nonprofits Can Teach Businesses About Branding

Strong relationships are built over time through caring, commitment and communication.
Julie Cottineau
15 Tips for Livening Up Things When Your Brand Is Getting Stale
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15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding
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4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Ryan Erskine
Ones to Watch: 12 Athletes Show Us How It's Done on Social
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Ones to Watch: 12 Athletes Show Us How It's Done on Social

These athletes have some medal-worthy social media feeds.
Andrew Caravella

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”