Branding
News and Articles About Branding
Take It From The Pros
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team's talent and chasing a certain former president.
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![Jonathan Herrick]()
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
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![Holly Mason]()
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
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![Ayodeji Onibalusi]()
3 Expert Tips for Managing Your Brand Reputation Online
Content is king but no king rules without courtiers.
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![Ryan Brennell]()
4 Strategies to Build a Stronger Brand Through Philanthropy
A philanthropic plan can help charities accomplish their missions while growing your company and your brand.
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![Business & Burgers]()
This Serial Internet Entrepreneur Explains How to Find Your Core Message
Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business.
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![Lesya Liu]()
Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics
Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
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![Erin Berman]()
Classic Tales to Mirror When Telling Your Brand Story
Here's how to weave your startup journey into an unforgettable narrative.
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![Phil Lodico]()
3 Keys to the Right Domain Name for Building a Brand
In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
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![Amy Osmond Cook]()
6 Keys to Increasing Your Revenue in a Declining Market
King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
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![Entrepreneur Staff]()
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Mattel announced the most diverse lineup of Ken dolls in the line's history.
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![Glenn Llopis]()
Why So Many of America's Greatest Brands Are Unhealthy
Learn to hit the pause button, start from the beginning and do what the most disruptive businesses have done -- focus on the individual.
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![Jen Hacker]()
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash
Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
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![Eric 'ERock' Christopher]()
5 Proven Ways to Get More Customer Reviews On Google and Facebook
Effective social media marketing requires strategy and follow through but not a huge budget.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
