Branding
The 3 Data Sets Essential to Establishing Your Cannabis Brand
A lot of people want a foothold in the cannabis business. Knowing the market and your competition is essential.
More From This Topic
Branding
5 Simple Adjustments That Bring In High-End Clients Consistently
Don't settle for clients who pay late, ask for discounts and deals, waste your time and don't do the work.
Papa John's
Ousted Papa John's Founder Creates Website to 'Save' His Company and Get the 'Truth Out There'
'The Board wants to silence me. So this is my website, and my way to talk to you,' John Schnatter says on the site.
Rebranding
How to Make Your Rebrand Boring (In a Good Way)
The most important lesson: Don't rush a rebrand.
Apple
3 Key Factors That Led to Apple Becoming the World's First Trillion-Dollar Company
Apple has never competed on price, yet it is the brand preferred by people across the wealth spectrum.
5 Characteristics Essential for Success as a Cannabis Entrepreneur
Everyone going into the cannabis business is a pioneer and an evangelist for the industry.
How a First Date Led to Multimillion-Dollar Confection Company Sugarfina
Co-founder Rosie O'Neill looks back on the early days of building the brand with her now-fiancé: "All of the stories of how we found this concept are wound up in our love story."
Branding
As a Founder, You Must Also Be the Face of Your Company
A company's founder or CEO is a critical marketing tool.
She Took Her Yale MBA Into Cannabis and Now Funds the Industry's Largest Deals
The legal marijuana business is attracting entrepreneurs as interested in social good as they are in profit.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
