Branding

News and Articles About Branding

What Small Brands Do That Big Names Can't
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What Small Brands Do That Big Names Can't

When customers want to stand out, small brands can cash in.
5 Rules of Branding That Will Make You A Sought-After Superstar
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5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
3 Lessons to Learn From the Marriott-Starwood Merger
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3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Aj Agrawal
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
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5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Moves to Get Your Startup Featured in Major Media Publications
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5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
People Judge Your Brand Before They Even Know What You Sell
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People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?
Ben Simkin
New Balance Suffers a Brand Mangling 'Whitewashing'
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New Balance Suffers a Brand Mangling 'Whitewashing'

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
Aleks Kang
5 Steps to Creating a Loyalty Building Strategy for Your Business
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5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty
5 Lessons You Can Learn From the Viral Success of Dollar Beard Club
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5 Lessons You Can Learn From the Viral Success of Dollar Beard Club

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.
Andrew Medal
The Importance of Listening Is the Lesson to Be Learned From This Election
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The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Jim Joseph
Lyft Replaces Glowstache With Amp Dashboard Light
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Lyft Replaces Glowstache With Amp Dashboard Light

The ridesharing service is shaving off its iconic pink mustache.
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
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How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.
Jayson DeMers
10 Secrets to Master Your Personal Brand
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10 Secrets to Master Your Personal Brand

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.
Deep Patel

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”