Branding

News and Articles About Branding

5 Strategies for How to Make Customers Trust Your Brand
Trust

5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
Thomas Smale
6 Tips to Building a Stronger Brand Using New Media
Reputation Management

6 Tips to Building a Stronger Brand Using New Media

Branding is all about trust, so make sure you get it right the first time.
Ann Smarty
Marketing Lessons from the Fake Bacon Shortage
Marketing

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Jim Joseph
Why I Spent $1.5 Million on Our Domain
Branding

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.
Noah Kagan
A 5-Step Checklist to Maximize Press Coverage for Your Business
Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
Fixating On How You're Different Can Hurt Your Marketing
Branding

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.
Social Media

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Jayson DeMers
Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump
Personal Branding

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Mark S. Babbitt
Why Your Startup Needs to Protect Its Online Reputation From Day 1
Reputation Management

Why Your Startup Needs to Protect Its Online Reputation From Day 1

it's important for every company to be proactive about its online reputation.
Andrew Medal
When Is It a Good Idea to Change Your Company's Name?
Branding

When Is It a Good Idea to Change Your Company's Name?

The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
Nina Zipkin
Content Strategies for Customer Engagement
Branding

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.
5 Mistakes No Entrepreneur Has Ever Survived
Mistakes

5 Mistakes No Entrepreneur Has Ever Survived

Founders who don't get the basics right are rewarded with the opportunity to learn from failure.
Lanre Onibalusi
Social Currency and Your Circle of Influence
Relationships

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
I Used Social Media and Blogging to Become Famous for Nothing
Social Media

I Used Social Media and Blogging to Become Famous for Nothing

How one man used social media to become a legend in his own mind -- and in Peru.
Phil La Duke

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”