Branding

Crisis Management

4 Tips For Pivoting Your Brand in the Current Crisis

Speak to your consumers' feelings right now.

				
4 Reliable Tips for Quickly Moving Inventory OnlineFortunately, there are a number of ways for brick-and-mortar stores to simplify this difficult process.

				Tom Popomaronis
			
					|			4 min read
			
5 Ways Brands Can Reinvent Their Digital Marketing StrategySurefire methods any business can adopt to help them thrive.

				Simonetta Lein
			
					|			5 min read
			
Make Your Branding and Marketing Content Pop with This Easy-to-Use $30 Digital IllustratorYou don't have to be an artist to make great digital art.

				Entrepreneur Store
			
					|			2 min read
			
How to Test and Choose the Best Name for Your BusinessYou want to trust your gut – but this test can help confirm that the name you like is right for your business.

				Brad Flowers
			
					|			6 min read

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”