Branding

This Entrepreneur Had to Welcome Failure When He Switched Lanes
Branding

This Entrepreneur Had to Welcome Failure When He Switched Lanes

Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company's brand.
David Meltzer | 1 min read
How Brands Connect Emotionally With Consumers

How Brands Connect Emotionally With Consumers

Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.
David Meltzer | 1 min read
Closing the Gap Between Brand Promises and Customer Trust

Closing the Gap Between Brand Promises and Customer Trust

Here are four questions every company should ask before marketing for consumer bucks.
Bob Priest-Heck | 6 min read
3 Things to Double-Check Before You Hit Send on That Email

3 Things to Double-Check Before You Hit Send on That Email

These details may seem like common sense, but they're often easily overlooked when sending out marketing emails.
Liviu Tanase | 6 min read
CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.
Jonathan Small | 4 min read

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Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Marketing

Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic.
Andrew Medal | 4 min read
3 Reasons Why I Gladly Welcome Competition
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3 Reasons Why I Gladly Welcome Competition

When it comes to facing the crowded field, I say: Bring it on.
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4 Tips for Launching a Successful Rebrand
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4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.
Darpan Munjal | 6 min read
All Vodka Is the Same. So Why Is Some More Expensive Than Others?
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All Vodka Is the Same. So Why Is Some More Expensive Than Others?

It's about what people are really paying for.
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Entrepreneur Insider Video of the Week: 3 Surprising Ways to Build Your Brand
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Entrepreneur Insider Video of the Week: 3 Surprising Ways to Build Your Brand

Watch this free Entrepreneur Insider session with renowned serial entrepreneur David Meltzer, who will help you build a brand that resonates with your audience.
David Meltzer | 2 min read
These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet
The Digest

These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet

The co-founders of Sorbabes emphasize educating consumers about how their product is different than what they're used to.
Stephen J. Bronner | 3 min read
Why You Should Develop a Personal Ethics Statement
Branding

Why You Should Develop a Personal Ethics Statement

This statement can differentiate you from other businesses and entrepreneurs in your space.
Charlene Walters, MBA, PhD | 2 min read
Why Painting With a Twist's Founders Replaced Themselves as CEO
Franchises

Why Painting With a Twist's Founders Replaced Themselves as CEO

After 10 years, the founders knew the business was ready for the next stage of growth. But they weren't sure they were the right people to lead the charge.
Jennifer Larino | 15 min read
This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail
The Digest

This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail

Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
Stephen J. Bronner | 4 min read
How Cameo Survived a Public Relations Nightmare
Problem Solvers Podcast

How Cameo Survived a Public Relations Nightmare

By confronting the issue head-on, the startup regained its customers' trust.
Jason Feifer | 4 min read

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”