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Branding

Instagram Marketing

4 Instagram Best Practices for Increasing Sales

Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.

This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

3 Ways Entrepreneurs Can Build a Successful Personal Brand

Online, founders and entrepreneurs should be themselves and authentically share a personal journey, complete with the mistakes and imperfections that make an otherwise unapproachable businessperson tangible and within reach.

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.

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Branding

How Brands Can Work With Festival Sponsorship

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How to Grow Your Business by Giving Away (Some of) the Profits

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Instagram Icon

How 'Bachelorette' Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses

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4 Marketing Lessons From 'Mayor Pete' Buttigieg

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Branding

5 Steps to Take Control of Your Personal Brand

No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.
Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Branding

Are You Doing These 3 Things to Foster Brand Community?

It's never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community.
Branding

3 Lessons in Branding From a Black Hole

We recently got our first look at a black hole. Who knew it had so much to tell us about branding?
Fashion

How to Build a Famous Fashion Brand

Andrew Medal sits with Dee Murthy at the Beverly Hills headquarters of Five Four Club.

Pay Attention to These 6 Cannabis Industry Trends

The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”