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5 Low-Cost Marketing Strategies for Your Self-Published Book
These strategies can help you sell books and establish expertise.
5 Steps to Take Control of Your Personal Brand
No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.
Marketers, Make Things That People Want to See, Watch and Buy. In That Order.
Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections.
Not always: The name change from Volskwagen to Voltswagen was just a joke
It was a joke for April's Fool, the American April Fool's Day, which will be celebrated this week.
AstraZeneca Changes Name of Vaccine
The European Medicines Agency approved the change on March 25.
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
If You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends
Brands can capture the younger generations by establishing categories.
A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
7 Ways to Make an Unforgettable Business Name
Want people to remember your business's name? These seven strategies can help.
Why Conscious Branding Is the Secret to Your Success
Consumers are voting with their dollars. Here are three ways you can cultivate a conscious business, no matter its size.
How to Make Giving Back Part of Your Brand's DNA
Don't go seeking charities just because they're popular or trendy.
As COVID-19 Challenges Companies, Keep Building Your Brand
With continued challenges of the COVID-19 pandemic, new distribution channels and messaging can help continue consumer trust.