Branding

News and Articles About Branding

7 Factors That Make a Brand Stand Out
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7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
How Much Should a Quality Logo Really Cost?
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How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Andrew Medal
Do You Need to Create a Personal Brand for Your Business?
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Do You Need to Create a Personal Brand for Your Business?

Should you be the face and voice of your own company?
Greg Rollett
How You Can Become the Kanye West of Your Industry
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How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Sujan Patel
Tell Your Startup's Story and Captivate Your Audience. Here's How.
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Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Anna Johansson
Is Your Brand Name Limiting Your Business Prospects?
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Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Jordan French
Can a Brand Bring Back Its History and Make It Relevant?
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Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Jim Joseph
These Are the Brands Teens Think Are the Coolest, According to Google
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These Are the Brands Teens Think Are the Coolest, According to Google

Snapchat, YouTube and Oreos all loom large for Generation Z.
Nina Zipkin
Leveraging Technology to Build Your Brand
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Leveraging Technology to Build Your Brand

Alan Taylor and Scott Duffy take us to the award-winning Muldoon's Dublin Pub in Newport Beach, Calif. and sit down with world renowned artist Noah Elias.
Business & Burgers
7 Signs Your Personal Brand Needs Work
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7 Signs Your Personal Brand Needs Work

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it?
Sujan Patel
6 Simple Ways to Revamp Your Small Business's Online Presence
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6 Simple Ways to Revamp Your Small Business's Online Presence

Most websites focus solely on SEO, but increasing your online visibility involves more than that.
4 Industry Trends Every Fashion Designer Should Know
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4 Industry Trends Every Fashion Designer Should Know

Should you create your own brand or work within an established company?
Sheila Eugenio
This Year's April Fool's Gags, From LOL to Nope
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This Year's April Fool's Gags, From LOL to Nope

Please brands, leave the jokes to the professionals.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”