Branding

Meet The Nuns Making CBD

Meet The Nuns Making CBD

Giving new meaning to "higher worship," Sister Kate and her order of nuns produce premium CBD products that are popular around the world.
Jonathan Small | 9 min read
These Are The Best-Selling Pot Brands In The Country

These Are The Best-Selling Pot Brands In The Country

A new report offers a rare look at the biggest brands, categories, and trends in the top legal states.
Nick Dimengo | 1 min read
Branding Expert Rey Perez on Empowering Others and His Life's Mission to Be a 'Kingmaker'

Branding Expert Rey Perez on Empowering Others and His Life's Mission to Be a 'Kingmaker'

Thoughts equal beliefs; beliefs equal actions; actions equal results, he says.
The Oracles | 6 min read
Ecommerce: 4 Actionable Ways to Build a Brand

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.
William Harris | 6 min read
Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.

Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.

To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.
Maria Ross | 6 min read

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Taking Vapes To The LGBTQ+ Crowd

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A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.
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3 Executive-Branding Lessons We Can Learn From Elon Musk
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Like him or not, the polarizing founder of Tesla and SpaceX has successfully demonstrated transformational leadership.
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Customer retention is easier than finding new customers.
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Streamline your branding initiatives with the AI-enhanced tools of Luminar 3.
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Is Your Brand Engaging or Intrusive?
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A brief guide to developing constructive consumer relationships.
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Building a Brand With One of the World's Best Rebounders
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How to Develop Your Personal Brand Like a Marketing Professional
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Creating a successful personal brand is doable, especially if you have a dedicated process in place.
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3 Tips for Building Your Personal Brand on Social Media
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Since the future of any sector is uncertain, it's important to build a personal brand that transcends your industry
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Building the Brand, the Team and the Legends
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Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.
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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”