Branding

Branding

This Entrepreneur Had to Welcome Failure When He Switched Lanes

Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company's brand.

How Brands Connect Emotionally With Consumers

Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.

Closing the Gap Between Brand Promises and Customer Trust

Here are four questions every company should ask before marketing for consumer bucks.

3 Things to Double-Check Before You Hit Send on That Email

These details may seem like common sense, but they're often easily overlooked when sending out marketing emails.

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.

More From This Topic

Marketing

Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic.
Growth Strategies

3 Reasons Why I Gladly Welcome Competition

When it comes to facing the crowded field, I say: Bring it on.
Marketing

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.
Marketing

All Vodka Is the Same. So Why Is Some More Expensive Than Others?

It's about what people are really paying for.
Entrepreneur Insider

Entrepreneur Insider Video of the Week: 3 Surprising Ways to Build Your Brand

Watch this free Entrepreneur Insider session with renowned serial entrepreneur David Meltzer, who will help you build a brand that resonates with your audience.
The Digest

These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet

The co-founders of Sorbabes emphasize educating consumers about how their product is different than what they're used to.
Branding

Why You Should Develop a Personal Ethics Statement

This statement can differentiate you from other businesses and entrepreneurs in your space.
Franchises

Why Painting With a Twist's Founders Replaced Themselves as CEO

After 10 years, the founders knew the business was ready for the next stage of growth. But they weren't sure they were the right people to lead the charge.
The Digest

This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail

Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
Problem Solvers Podcast

How Cameo Survived a Public Relations Nightmare

By confronting the issue head-on, the startup regained its customers' trust.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”