Branding

News and Articles About Branding

What Gary Vaynerchuk Learned by Experimenting on Himself
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What Gary Vaynerchuk Learned by Experimenting on Himself

Gary Vaynerchuk is half man, half brand, half digital experiment. And somehow, that all adds up.
Don't Just Sell a Product, Sell an Idea
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Don't Just Sell a Product, Sell an Idea

The founders of Motto chat with Mario Armstrong about the importance of investing in your business idea.
Mario Armstong
Why It's Important to Build a Personal Brand -- and How You Can Do It
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Why It's Important to Build a Personal Brand -- and How You Can Do It

Make your social brand authentic and fun and your audience will notice.
Matt Holmes
The Rise and Continuing Evolution of the Digitally Native Vertical Brand
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The Rise and Continuing Evolution of the Digitally Native Vertical Brand

Technology, social sharing and shifts in buying behavior are transforming retail.
Juliet Carnoy
5-Step Guide to Crowdsourcing Like a Pro
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5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.
Jim Joseph
4 Reasons to Consider a Domain Name Change for Your Startup
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4 Reasons to Consider a Domain Name Change for Your Startup

New top-level domains are going to be the digital real estate of the future.
Robert Bruce
7 Things to Think About For Your Startup's Typography
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7 Things to Think About For Your Startup's Typography

Typography is the most effective and meaningful vehicle for your brand personality.
Simon Endres
3 Ways to Use Images to Elevate Your Business
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3 Ways to Use Images to Elevate Your Business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge.
Serban Enache
Don't Obsess Over the Competition
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Don't Obsess Over the Competition

Valeria Basso, owner of Symphonic Communications, says that you always need to do work that you believe in because it can reflect who you are.
Here's What It's Like to Be in Business With Bill Murray
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Here's What It's Like to Be in Business With Bill Murray

The founders of theCHIVE give a behind-the-sleeves look at the launch of William Murray Golf.
Dan Bova
How Changing Its Packaging Helped This Company Find Sweet Success
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How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Jason Feifer
5 Lessons From the Great Pepsi Shakeup
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5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
George Chilton
Why Did So Many Contractors Once Fear 'This Old House?'
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Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Gene Marks
How to Create a Standout Personal Brand
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How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Kelsey Humphreys

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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