Branding
News and Articles About Branding
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7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
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How to Curate Content and Grow Your Online Following
If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
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5 Ways These YouTube Superstars Built Business Empires
Start with consistency, authenticity and an ability to execute your ideas.
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How Personal Branding Helped Give My Life Direction
Personal branding forces you to think about what you're doing and where you're going.
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3 Brand Building Secrets From Beauty Expert Michelle Phan
Remember, you're a human being, not a collection of images and posts.
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How to Strengthen Your Personal and Executive Presence
Find out how to develop the "It" factor you need to be a brand people follow.
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Customers Don't Mind Waiting for a Superior Product
Rome wasn't built in a day and neither was much else that we consider valuable.
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4 Steps for Creating an Online Path to Purchase
Turn your followers, impressions and engagements into sales using these social media tactics.
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5 Steps for Making Your Brand Identity More Consistent
Use these steps to get your branding identity back on course to projecting a clear and concise message.
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5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd
Your success will come down to the innovation, individuality and importance of the big mission that you share.
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Rocket Launch Yourself to Celebrity Status Online
Your cult-like online following will vanish if you stop creating engaging content.
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22 Statistics That Prove the Value of Personal Branding
Personal branding is becoming less of a competitive edge and more of a requirement. Here's the proof.
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3 Moments Where President Obama Earned the Title of Great Communicator
Pay attention, entrepreneurs: These are great learning opportunities.
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The 7 Key Elements of an Effective Personal Brand
It's not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”