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Branding

Branding

Why You Should Develop a Personal Ethics Statement

This statement can differentiate you from other businesses and entrepreneurs in your space.

Why Painting With a Twist's Founders Replaced Themselves as CEO

After 10 years, the founders knew the business was ready for the next stage of growth. But they weren't sure they were the right people to lead the charge.

This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail

Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.

How Cameo Survived a Public Relations Nightmare

By confronting the issue head-on, the startup regained its customers' trust.

Entrepreneur Insider Video of the Week: Use Instagram Stories to Build Your Brand

Watch this free Entrepreneur Insider session with digital marketing expert Jon Horowitz, who will teach you how to attract your ideal audience, boost your engagement and get more conversions via Instagram Stories.

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5 Important Steps for Clarifying and Communicating Your Company's Values

The author of the 'Chicken Soup for the Soul' series shares a few steps of how your business can distinguish itself.
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How Food and Beverage Brands Can Stand Out to Retail Buyers

There is simply too much competition in the food and beverage space and too much at stake to gamble on buyer relationships.

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

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3 Things To Know

3 Mistakes to Avoid When Naming Your Business (60-Second Video)

Pick a name that will work now -- and in the future.
Personal Branding

6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

"The brand called you" is definitely a thing. What are you, as a business leader, doing to build your "you" brand?
Marketing

5 Brand Marketing Tips Every Brand Can Learn From the NBA

The NBA has positioned itself for global dominance, and there is no reason you cannot steal a page from their book.
Social Media

8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn't have to be hard if you just follow these 8 easy steps.
Marketing

How Authenticity Makes a Difference When Marketing Niche Brands

This CEO talks about how indie brands can excel in today's marketplace.
Branding

3 Tips on How to Build Brand Partnerships

Here's how to sell your content without selling out.
Success Stories

Want to Build A Franchise Empire? Do It Brand By Brand.

Paul Flick wants to serve a homeowner's every need -- which is why his company Premium Service Brands is always expanding.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”