Branding

Marketing

4 Ways Brands Can Be Activists for School Safety Right Now

As some U.S. schools return to in-person learning, this is how brands should support students and educators.

Buying Into a Political Brand: 5 Things That Matter to Voters

Voters sift through promises and policies the same way consumers choose which products and services to buy. 

5 Branding Tips Every Entrepreneur Needs to Focus On

Effective branding is about much more than just making an impression. Here's how to build your business by properly developing your brand.

What Vans Can Teach Us About Influencer Marketing

Target relevance + long term collaboration = successful influencer program.

Storytelling Can Help Anyone Connect to Your Brand

Here's how to find your narrative.

More From This Topic

Personal Branding

Why Building a Personal Brand Is More Important Than Ever

Creating experiences and being able to influence your customers are the keys to success.

Meet the Mastermind Behind Kendall Jenner's, Shay Mitchell's and Millie Bobby Brown's Brands

Shaun Neff builds hot brands for hot people. How? It's all about the vibe.

How to Avoid Toxic Positivity

When it comes to branding, stay positive but don't overdo it.
Marketing

4 Key Strategies Small Retailers Need for a Healthy Business

Chief among them: Know who you are and have a plan.
Branding

Give Your Branding a Boost with Access to 1.5 Million Icons for Less Than $50

You can't produce great branding without great design assets.
Email

This App Can Build Your Business a Custom Email Signature That Is Sure to Impress

A clever custom signature generator makes your business look more legitimate.
Starting a Business

Free On-Demand Webinar: How to Build a Brand for Your New Business

Join Paul Charney, CEO of Funworks, as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one.
Marketing

Want More Clients? Focus On Your Personal Brand

How would it feel to run a competition-proof business? Here is the secret to making it happen with ease.
Branding

Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

5 Product Marketing Strategies to Get Costumers to Take Action

Balance obeying the data and knowing when to take risks.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”