Branding
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More Posts on Branding
How to Build Brand Awareness and Loyalty
There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.
5 Steps to Crafting an Authentic Social Media Presence For Your Business
Here's how to curate a unique brand identity and social media presence that will help your business stand out online.
How Formula 1 World Champion Jenson Button Manages Risk As an Entrepreneur
In an exclusive interview, the multi-win racer describes pivoting from the raceway to the business world.
3 Ways to Attract the Customers You Deserve
How to be the go-to problem-solver for your desired target market.
Getting The Most Value Out Of Your Brand Identity Design
Ensure that your overall look aligns with your ethos.
The Benefits and Drawbacks of Using a Logo Software
A logo software is not everyone's cup of tea. But for some, it's the next best thing. Here are the merits and demerits of using one.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.
Why Earned Media Is the Best Way to Earn Your Reputation
In today's crowded marketplace, your organization needs to stand out from the crowd.
The Secret Sauce of Brand-First Customer Experiences
How brands can turn customers into raving fans
Don't Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
How to Find Your Brand Magic and Magnify Your Message
Here's how to build a unique brand personality that evokes emotions and speaks to conscious consumers.
How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future.
