Branding

News and Articles About Branding

Long Live the King: How Today's Entrepreneurs Can Follow Elvis Presley's Ingenious Business Playbook
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Long Live the King: How Today's Entrepreneurs Can Follow Elvis Presley's Ingenious Business Playbook

What can my fellow entrepreneurs learn from Elvis? Turns out, lots.
How Glossier Hacked Social Media to Build A Cult-Like Following
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How Glossier Hacked Social Media to Build A Cult-Like Following

Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.
The Psychology of Brand Loyalty: 5 Key Takeaways
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The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.
Jayson DeMers
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
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Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Andrew Medal
How to Make Your Facebook Cover Photo Stand Out
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How to Make Your Facebook Cover Photo Stand Out

Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.
Alfred Lua
I'm Buying Your Customer Experience, Not Your Product
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I'm Buying Your Customer Experience, Not Your Product

Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
Dan Dowling
Inside the Subtle Marketing Shift That Changed Roomba's Fortunes
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Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
10 Unique Ways to Get Your Name Out There
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10 Unique Ways to Get Your Name Out There

In this busy world, it's more important than ever to find unique ways for you and your business to stand out.
Sarah Landrum
A Guide to Responding to Negative Reviews on Glassdoor (Infographic)
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A Guide to Responding to Negative Reviews on Glassdoor (Infographic)

One bad review can turn potential candidates away -- here's how to combat them.
Rose Leadem
The Many Ways You're Marketing Even When You Don't Even Know You Are
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The Many Ways You're Marketing Even When You Don't Even Know You Are

The less your marketing resembles advertising the closer the connection you'll make with your customers.
Angela Ruth
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
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The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Zach Ferres
The Rise (and Rise) of Branded Podcasts
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The Rise (and Rise) of Branded Podcasts

Brands are clamoring to jump on the podcast bandwagon. But before you invest in a podcast production for your organization, there are a few steps you need to take.
Andrew Medal
7 Ways To Grow Your Personal Brand in Less Than a Week
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7 Ways To Grow Your Personal Brand in Less Than a Week

How to get your name out there, starting today.
Dhaval Patel
6 Exceptional Examples of Brands Showing Their Customer Appreciation
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6 Exceptional Examples of Brands Showing Their Customer Appreciation

Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Jayson DeMers

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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