Branding

The Time for Diversity in Advertising Is Now

Here's how to make it happen, and why it's so crucial to our common culture.

Lucas Miller

· 5 min read

3 Brand Story Frameworks to Grow Your Business

Attract customers on repeat through the power of storytelling.

Werner Griesel

· 6 min read

The Bimbo Bear Returns… in Napkin Packages

The mascot of Grupo Bimbo, one of the largest bakeries in the world, - operators of brands such as Wonder, Tía Rosa, Oroweat, SaraLee-, appeared in a special package of Pétalo napkins.

Entrepreneur en Español

· 2 min read

Why Do Consumers Buy Certain Products and Services?

John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.

David Meltzer

· 1 min read

7 Steps for Standing Out on LinkedIn

With usage soaring and only 0.5% of users sharing content, the grounds are fertile to build a sensational personal brand organically.

Rosie Purr

· 9 min read

Anatomy of the Ideal Email

Five tips and five common mistakes for digital communication.

Francisco García Pimentel

· 7 min read

Free Webinar | Feb. 11: Smart Storytelling for Impactful Marketing

Join Julian Mitchell, Founder of IQ Labs Inc., to learn the art of strong brand building through impactful storytelling.

· 2 min read

Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.

Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?

Tina Mulqueen

· 8 min read

How Can I Sell Directly From a Live Stream? Facebook Live Shopping Makes It Easy.

Build brand awareness and increase sales via the popular social media channel. 

Stephanie Liu

· 5 min read

How Taco Bell Became 2020's Top Franchise

Taco Bell endured years of falling sales without ever letting the struggle show, and the effort paid off: The master of hype finally scored #1 on our Franchise 500 list.

Maggie Ginsberg

· 15 min read

How Dunkin' Pivoted to Serve the Home-Office Crowd

The #2 company on our Franchise 500 list closed some stores during the pandemic, but new stores are seeing higher sales.

Stephanie Schomer

· 2 min read