Branding
News and Articles About Branding
Take It From The Pros
![Amy Osmond Cook]()
6 Keys to Increasing Your Revenue in a Declining Market
King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
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![Entrepreneur Staff]()
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Mattel announced the most diverse lineup of Ken dolls in the line's history.
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![Glenn Llopis]()
Why So Many of America's Greatest Brands Are Unhealthy
Learn to hit the pause button, start from the beginning and do what the most disruptive businesses have done -- focus on the individual.
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![Jen Hacker]()
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash
Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
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![Eric 'ERock' Christopher]()
5 Proven Ways to Get More Customer Reviews On Google and Facebook
Effective social media marketing requires strategy and follow through but not a huge budget.
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![Michelle Newbery]()
10 Things You Need to Know for Your Company Rebrand
Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
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![Matthew McCreary]()
Dwyane Wade on Why He Doesn't Have Time for Rest
As Jay Z, one of Wade's fellow investors once said, he's not a businessman -- he's a business, man.
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![Jonathan Long]()
4 Tips to Branding Yourself Like an Online Rockstar
Your personal brand can be even more important than your company brand, so maximize it.
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The 2-Step Process to Boosting Your Brand in 2017
Want to build an audience? Here's how.
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![Alan Taylor]()
Discover Untapped Talent and Find Fresh Branding Ideas
Discover fresh branding ideas and employee talent with Lovell Corporation CEO Kelly Lovell and founder and CEO of BrandTwist, Julie Cottineau.
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6 Lessons From a London Fashion Legend on Building a Cult Brand
Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
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Why MailChimp's Insane Fake Ad Campaign Paid Off
The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
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![Dhaval Patel]()
A Beginner's Guide: 6 Ways to Use Video to Amplify Your Brand Presence
Whether you need to grow your personal or professional brand, video is a great way to get started.
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![Anca Bradley]()
5 Easy Exercises to Find Your Brand's Voice
It's what every consumer should hear whenever and wherever they encounter your product or service.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
