Branding

Journey Mapping Your Way to a Better Personal Brand

Use your unique journey to stand out as an expert in a noisy world.

Naomi Garrick

10 Steps to Future Proofing Your Personal Brand for 2022

Get a head start to positioning, packaging and promoting your personal brand in a growing online world.

Naomi Garrick

What Conscious, Millennial Consumers Really Want, and How to Give It to Them

If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.

Focus on One Thing, or Diversify?

Advice for new business almost inevitably falls into those two camps, but there's actually an effective way to embrace both strategies.

Jeffrey Shaw

How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Pia Beck

What's Behind Facebook's Rebranding? It Depends Who You Ask.

If it seems like Facebook is everywhere, that's because it is. Not only has the social media platform become inextricably woven into our lives and connections, but the company itself has been the story.

What Are the Most Important Elements of a Logo?

As basic as it sounds, understanding the different elements in a logo design can help you craft or get a better identity for your brand. Here are a brief guide.

Zaheer Dodhia

Digital Branding for Interior Designers

Interior designers need a structured business plan to establish and grow their business online.

3 Free Ways to Maintain Brand Authenticity and Increase Revenue

Uncertainty is a certainty for all of us right now, but we can sustain brand authenticity and consistency by seeking out customer feedback.

Sumit Aneja

A Google Exec Declared Guest Blogging 'Dead' in 2014, But Here's How to Make It Pay Dividends in 2022 and Beyond

Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.

John Boitnott

When to Consider a Rebrand (and How to Do It Right)

Your company's future might depend on your ability to periodically refresh your brand identity.

Aytekin Tank