Branding

Instagram Marketing

4 Instagram Best Practices for Increasing Sales

Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.

Rocco Baldassarre | 4 min read

				
This Entrepreneur Says He Spends as Much as $200K a Month on Building His BrandAndrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.

				Andrew Medal
			
					|			1 min read
			
Mary Jane: How the Cannabis Industry Can Win Women OverResearch finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

				Harris Damashek
			
					|			5 min read
			
3 Ways Entrepreneurs Can Build a Successful Personal BrandOnline, founders and entrepreneurs should be themselves and authentically share a personal journey, complete with the mistakes and imperfections that make an otherwise unapproachable businessperson tangible and within reach.

				Malte Kramer
			
					|			5 min read
			
How to Start a Cannabis-Focused Branding and Design BusinessTwo industry experts give their tips for breaking into this green-hot industry.

				Patrick Carone
			
					|			4 min read

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10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.

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Are You Doing These 3 Things to Foster Brand Community?

It's never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community.

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3 Lessons in Branding From a Black Hole

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How to Build a Famous Fashion Brand

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Pay Attention to These 6 Cannabis Industry Trends

The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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