Branding

Meet The Nuns Making CBD

Giving new meaning to "higher worship," Sister Kate and her order of nuns produce premium CBD products that are popular around the world.

These Are The Best-Selling Pot Brands In The Country

A new report offers a rare look at the biggest brands, categories, and trends in the top legal states.

Branding Expert Rey Perez on Empowering Others and His Life's Mission to Be a 'Kingmaker'

Thoughts equal beliefs; beliefs equal actions; actions equal results, he says.

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.

Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.

To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.

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Building the Brand, the Team and the Legends

Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”