Branding
News and Articles About Branding
Take It From The Pros
Long Live the King: How Today's Entrepreneurs Can Follow Elvis Presley's Ingenious Business Playbook
What can my fellow entrepreneurs learn from Elvis? Turns out, lots.
Take It From The Pros
How Glossier Hacked Social Media to Build A Cult-Like Following
Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.
Take It From The Pros
![Jayson DeMers]()
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Take It From The Pros
![Andrew Medal]()
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Take It From The Pros
![Alfred Lua]()
How to Make Your Facebook Cover Photo Stand Out
Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.
Take It From The Pros
![Dan Dowling]()
I'm Buying Your Customer Experience, Not Your Product
Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
Take It From The Pros
Inside the Subtle Marketing Shift That Changed Roomba's Fortunes
How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
Take It From The Pros
![Sarah Landrum]()
10 Unique Ways to Get Your Name Out There
In this busy world, it's more important than ever to find unique ways for you and your business to stand out.
Take It From The Pros
![Rose Leadem]()
A Guide to Responding to Negative Reviews on Glassdoor (Infographic)
One bad review can turn potential candidates away -- here's how to combat them.
Take It From The Pros
![Angela Ruth]()
The Many Ways You're Marketing Even When You Don't Even Know You Are
The less your marketing resembles advertising the closer the connection you'll make with your customers.
Take It From The Pros
![Zach Ferres]()
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Take It From The Pros
![Andrew Medal]()
The Rise (and Rise) of Branded Podcasts
Brands are clamoring to jump on the podcast bandwagon. But before you invest in a podcast production for your organization, there are a few steps you need to take.
Take It From The Pros
![Dhaval Patel]()
7 Ways To Grow Your Personal Brand in Less Than a Week
How to get your name out there, starting today.
Take It From The Pros
![Jayson DeMers]()
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
