More Posts on Branding
5 Low-Cost Marketing Strategies for Your Self-Published Book
These strategies can help you sell books and establish expertise.
Marketers, Make Things That People Want to See, Watch and Buy. In That Order.
Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections.
Not always: The name change from Volskwagen to Voltswagen was just a joke
It was a joke for April's Fool, the American April Fool's Day, which will be celebrated this week.
If You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends
Brands can capture the younger generations by establishing categories.
A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
Why Conscious Branding Is the Secret to Your Success
Consumers are voting with their dollars. Here are three ways you can cultivate a conscious business, no matter its size.
As COVID-19 Challenges Companies, Keep Building Your Brand
With continued challenges of the COVID-19 pandemic, new distribution channels and messaging can help continue consumer trust.