Branding

Marketing

4 Ways Brands Can Be Activists for School Safety Right Now

As some U.S. schools return to in-person learning, this is how brands should support students and educators.

				
Buying Into a Political Brand: 5 Things That Matter to VotersVoters sift through promises and policies the same way consumers choose which products and services to buy. 

				Hume Johnson, Ph.D.
			
					|			9 min read
			
5 Branding Tips Every Entrepreneur Needs to Focus OnEffective branding is about much more than just making an impression. Here's how to build your business by properly developing your brand.

				Tatiana Dumitru
			
					|			6 min read
			
What Vans Can Teach Us About Influencer MarketingTarget relevance + long term collaboration = successful influencer program.

				Brendan Gahan
			
					|			8 min read
			
Storytelling Can Help Anyone Connect to Your BrandHere's how to find your narrative.

				Seyi Tinubu
			
					|			4 min read

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You can't produce great branding without great design assets.

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A clever custom signature generator makes your business look more legitimate.

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Starting a Business

Free On-Demand Webinar: How to Build a Brand for Your New Business

Join Paul Charney, CEO of Funworks, as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one.

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Want More Clients? Focus On Your Personal Brand

How would it feel to run a competition-proof business? Here is the secret to making it happen with ease.

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Balance obeying the data and knowing when to take risks.

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”