Branding
News and Articles About Branding
Make More Happen ![Karen Tiber Leland]()
Transform Your Company and Become One With Your Brand Promise
If you're attempting to create a new company culture that aligns with your brand, here's how not to do it.
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You Need a Strategy for Branding Yourself Online as a Thought Leader
Adroit use of social media is essential for highlighting your industry knowledge.
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Maximize Your Returns With Social Media Targeting
Social media can be overwhelming, but it also can be an efficient way to attract new customers.
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Now Customers Can Hail an Uber From Your Website
With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.
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Content Marketing Takes Time, But Can Add Huge Value
Done right, content marketing will pull in customers for a lifetime.
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The Marketing Genius Behind Snapchat's Name Change
Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
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5 Essential Tips for Networking in Real Estate
Networking is fundamental to the success of any real estate business.
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5 Ways to Create a Culture That Aligns With Your Brand
Creating a brand is only the first step. Learn how to get your entire company on board so customers see your brand at work in every aspect of your business.
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7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
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How to Curate Content and Grow Your Online Following
If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
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5 Ways These YouTube Superstars Built Business Empires
Start with consistency, authenticity and an ability to execute your ideas.
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How Personal Branding Helped Give My Life Direction
Personal branding forces you to think about what you're doing and where you're going.
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3 Brand Building Secrets From Beauty Expert Michelle Phan
Remember, you're a human being, not a collection of images and posts.
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How to Strengthen Your Personal and Executive Presence
Find out how to develop the "It" factor you need to be a brand people follow.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”