Branding

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Marketing

5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding

Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.

Starting a Business

Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here's Why.

The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.

Marketing

5 Reasons Why This Metric is the Future of Public Relations

The measure of a brand's reputation has changed significantly. Here's what you should look out for.

Branding

How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience

When it comes to "brand experience," harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here's how.

Growing a Business

3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them

Here are some tips to manage three of the biggest risks companies face when rebranding.

Business News

Beach House Ventures Gives Beauty Brand-Building a Bold New Look

Co-founders Shaun Neff and PJ Brice announce their new one-stop shop for beauty and lifestyle brand-building and growth.

Branding

ChatGPT vs. Radical Authenticity in Personal Branding

As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.

Marketing

5 Tactical Tips to Grow Your Brand and Create a Successful Marketing Structure

Using the analogy of a bullwhip, let's discuss how a business's functional groups should interact to create a successful marketing structure.

Starting a Business

'No One Wants to Hear You Toot Your Own Horn' and 9 Other Rules From People With Blockbuster Personal Brands

From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.

Marketing

3 Ways AI is Changing How Startups Build Their Brand

AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.

Starting a Business

Good (and Bad) Branding Advice That Can Make (or Break) Your Success

Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?

Marketing

6 Powerful Brand Storytelling Tips For Marketers

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

Marketing

7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023

Here are seven predictions for how brands will harness the power of virtual influencers in 2023.

Branding

Why Personal Branding Is Important for Every Working Adult

Here's why building and managing a personal brand is so important.