Branding

How to Build Brand Awareness and Loyalty

There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.

5 Steps to Crafting an Authentic Social Media Presence For Your Business

Here's how to curate a unique brand identity and social media presence that will help your business stand out online.

Jonathan Riff

How Formula 1 World Champion Jenson Button Manages Risk As an Entrepreneur

In an exclusive interview, the multi-win racer describes pivoting from the raceway to the business world.

Dr. Rod Berger

3 Ways to Attract the Customers You Deserve

How to be the go-to problem-solver for your desired target market.

Ivan Misner

The Benefits and Drawbacks of Using a Logo Software

A logo software is not everyone's cup of tea. But for some, it's the next best thing. Here are the merits and demerits of using one.

Zaheer Dodhia

Why Earned Media Is the Best Way to Earn Your Reputation

In today's crowded marketplace, your organization needs to stand out from the crowd.

Zach Cutler

Don't Change Your Brand Name — Unless You Really Have To

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.

Rob Meyerson

How to Find Your Brand Magic and Magnify Your Message

Here's how to build a unique brand personality that evokes emotions and speaks to conscious consumers.

How Rebooting Past Collections Can Revive a Dormant Luxury Brand

Archives balance past and present and project the luxury legacy into the future.