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Branding

Branding

Brand Activism: Turning Your Purpose Into Action

Doing good has become the ultimate competitive advantage for brands in the 21st century.

How Spider-Man Can Help Your Brand Keep Its Edge

Want better branding? Stop thinking about web design, and start thinking about web slinging.

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.

5 Ways to Build Your Brand That Aren't Social Media Marketing

Forget those micro influencers for now! Customer service, a well-thought-out 'persona' and a great logo are the tools to focus on.

A 5-Step Approach to Commanding More Attention in a Competitive Industry

Here's how to position yourself and your business.

More From This Topic

Branding

Exactly What You Can Do to Define What Makes Your Brand as Unique as ... M&Ms

What's your company's USP? You know what that is, right?
Personal Branding

Discover What It Takes to Build a Personal Brand for Less Than $15

Marketing strategist and speaker Dorie Clark leads an online class on building your personal presence and portfolio.
Branding

Will an Ice Cream Company Based on New York City's Serendipity Be Able to Compete Nationwide?

The iconic dessert restaurant will stretch its brand for the first time with packaged pints sold in 7-Eleven stores.
Amazon

Amazon Is so Powerful That Big Companies Are Producing Exclusive Brands Just for the Site

Amazon Accelerator allows the ecommerce company to offer exclusive products to customers, while outsourcing all the costs.
Social Media

How to Build Your Business Brand From the Ground Up on Instagram

Look to your entire team to make this a success.
Branding

5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.
Personal Branding

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

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Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
Branding

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.
Marketing

Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?

The year-old startup got men to comfortably talk about uncomfortable issues. Now, the launch of Hers will test its ability to reach women with the same level of finesse.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”