These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That
AI might be taking the industry by storm, but it can't replace the human element, says Liza Anderson, founder of Anderson Group Public Relations.
These 4 Traits Set Excellent Marketers Apart From Mediocre Ones. Here's How to Make Sure You're Hiring Them.
How to identify truly capable marketers, then drive growth through customer-focused strategy, data-driven decisions and flawless execution.
The band is a testament to how to build a brand — and a business — that stands the test of time.
As an active network of over 850 million professionals, LinkedIn is a goldmine for personal branding opportunities, especially for entrepreneurs.
Chasing branding just for the sake of branding can backfire on us.
Your company's reputation is its most valuable asset. Learn how to build a strategy to protect it.
Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers
Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.
Brands that embrace consistent, trendsetting branding will find it easier to engage their audience, just as the movies and shows of today have done.
This Gen-Z Inspired Company Started at Zero — Here's How It Became a Pepsi Competitor On Track for $200 Million in Revenue
OLIPOP was founded in 2018 and is a health-conscious surrounding soda. We met with their CEO to talk about insights and trends to make authentic brands.
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
A cohesively, well-marketed mediocre product is more profitable than an obscure brilliant one- that's just the way it is.
Arovia CEO and co-founder Alexander Wesley discusses how his company developed this groundbreaking tech.
Kim Kardashian's Skims Is Making Underwear for Men — But the $4 Billion Brand Could Soon Announce Even Bigger News
Items in the new men's line, which includes undershirts and leggings, range from $16 to $54.
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
How your business shows up on social media and everywhere else online is a critical piece of your strategy for attracting new potential employees. One of the first things potential employees do when considering your business as a possible employer is look at your online presence. The question that they're trying to answer is: Who are you and what do you stand for?