Branding

Why You Should Develop a Personal Ethics Statement

This statement can differentiate you from other businesses and entrepreneurs in your space.

				
Why Painting With a Twist's Founders Replaced Themselves as CEOAfter 10 years, the founders knew the business was ready for the next stage of growth. But they weren't sure they were the right people to lead the charge.

				Jennifer Larino
			
					|			15 min read
			
This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for RetailBubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.

				Stephen J. Bronner
			
					|			4 min read
			
How Cameo Survived a Public Relations NightmareBy confronting the issue head-on, the startup regained its customers' trust.

				Jason Feifer
			
					|			4 min read
			
Entrepreneur Insider Video of the Week: Use Instagram Stories to Build Your BrandWatch this free Entrepreneur Insider session with digital marketing expert Jon Horowitz, who will teach you how to attract your ideal audience, boost your engagement and get more conversions via Instagram Stories.

				Jon Horowitz
			
					|			1 min read

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5 Important Steps for Clarifying and Communicating Your Company's Values

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How Food and Beverage Brands Can Stand Out to Retail Buyers

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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

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Pick a name that will work now -- and in the future.

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6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

"The brand called you" is definitely a thing. What are you, as a business leader, doing to build your "you" brand?

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5 Brand Marketing Tips Every Brand Can Learn From the NBA

The NBA has positioned itself for global dominance, and there is no reason you cannot steal a page from their book.

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Social Media

8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn't have to be hard if you just follow these 8 easy steps.

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How Authenticity Makes a Difference When Marketing Niche Brands

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3 Tips on How to Build Brand Partnerships

Here's how to sell your content without selling out.

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Want to Build A Franchise Empire? Do It Brand By Brand.

Paul Flick wants to serve a homeowner's every need -- which is why his company Premium Service Brands is always expanding.

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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