Branding
News and Articles About Branding
Take It From The Pros
![Tony Verner]()
The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
Here's an easy-to-use template to build your winning case, get more customers and bring in more sales.
Take It From The Pros
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team's talent and chasing a certain former president.
Take It From The Pros
![Jonathan Herrick]()
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
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![Holly Mason]()
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
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![Ayodeji Onibalusi]()
3 Expert Tips for Managing Your Brand Reputation Online
Content is king but no king rules without courtiers.
Take It From The Pros
![Ryan Brennell]()
4 Strategies to Build a Stronger Brand Through Philanthropy
A philanthropic plan can help charities accomplish their missions while growing your company and your brand.
Take It From The Pros
![Business & Burgers]()
This Serial Internet Entrepreneur Explains How to Find Your Core Message
Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business.
Take It From The Pros
![Lesya Liu]()
Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics
Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
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![Erin Berman]()
Classic Tales to Mirror When Telling Your Brand Story
Here's how to weave your startup journey into an unforgettable narrative.
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![Phil Lodico]()
3 Keys to the Right Domain Name for Building a Brand
In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
Take It From The Pros
![Amy Osmond Cook]()
6 Keys to Increasing Your Revenue in a Declining Market
King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Take It From The Pros
![Entrepreneur Staff]()
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Mattel announced the most diverse lineup of Ken dolls in the line's history.
Take It From The Pros
![Glenn Llopis]()
Why So Many of America's Greatest Brands Are Unhealthy
Learn to hit the pause button, start from the beginning and do what the most disruptive businesses have done -- focus on the individual.
Take It From The Pros
![Jen Hacker]()
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash
Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
