Branding

News and Articles About Branding

7 Misconceptions About Brand Engagement That Derail Digital Campaigns
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7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
How to Curate Content and Grow Your Online Following
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How to Curate Content and Grow Your Online Following

If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
Kevan Lee
5 Ways These YouTube Superstars Built Business Empires
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5 Ways These YouTube Superstars Built Business Empires

Start with consistency, authenticity and an ability to execute your ideas.
Nina Zipkin
How Personal Branding Helped Give My Life Direction
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How Personal Branding Helped Give My Life Direction

Personal branding forces you to think about what you're doing and where you're going.
Ryan Erskine
3 Brand Building Secrets From Beauty Expert Michelle Phan
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3 Brand Building Secrets From Beauty Expert Michelle Phan

Remember, you're a human being, not a collection of images and posts.
Nina Zipkin
How to Strengthen Your Personal and Executive Presence
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How to Strengthen Your Personal and Executive Presence

Find out how to develop the "It" factor you need to be a brand people follow.
Karen Tiber Leland
Customers Don't Mind Waiting for a Superior Product
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Customers Don't Mind Waiting for a Superior Product

Rome wasn't built in a day and neither was much else that we consider valuable.
Chip R. Bell
4 Steps for Creating an Online Path to Purchase
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4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Madeline Popelka
5 Steps for Making Your Brand Identity More Consistent
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5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd
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5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd

Your success will come down to the innovation, individuality and importance of the big mission that you share.
Craig Corbett
Rocket Launch Yourself to Celebrity Status Online
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Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.
22 Statistics That Prove the Value of Personal Branding
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22 Statistics That Prove the Value of Personal Branding

Personal branding is becoming less of a competitive edge and more of a requirement. Here's the proof.
Ryan Erskine
3 Moments Where President Obama Earned the Title of Great Communicator
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3 Moments Where President Obama Earned the Title of Great Communicator

Pay attention, entrepreneurs: These are great learning opportunities.
Ahmad Raza
The 7 Key Elements of an Effective Personal Brand
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The 7 Key Elements of an Effective Personal Brand

It's not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it.
Matt Orlic

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”