Branding

Starting a Business

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
Reputation Management

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Marketing

Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
Marketing

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
Marketing

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Marketing

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Marketing

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Marketing

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Marketing

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Marketing

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
Marketing

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
Marketing

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
Marketing

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
Marketing

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.