Branding

Marketing

Branding Big, Even if You're Small

Your company may be small, but that doesn't mean you can't brand big.
Marketing

Building a Money-Making Brand

Stand out from the competition with these 5 steps to creating a winning brand platform.
Marketing

Making Your Brand Original

Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
Marketing

Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Marketing

Creating a Brand for a One-Man Show

Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
Branding

3 Steps to Branding Your Website

Keep customers coming back for more with these tips for making a good impression with your site.
Marketing

Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
Marketing

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Marketing

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Marketing

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Marketing

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Marketing

Branding Made Simple

4 important tips for creating a successful brand image
Marketing

Battle of the Brand

Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
Marketing

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
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