Branding - Page: 115

Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).

Dan Tynan

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.

John Williams

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.

John Williams

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.

Derek Gehl

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.

Jeff Bertolucci

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.

John Williams

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.

John Williams

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.

John Williams

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'

John Williams

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.

John Williams

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.

John Williams

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.

John Williams