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True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
Make sure the colors you choose are sending the right message to your customers.
Find out if your branding efforts are making a positive impact on your customers.
Make visitors feel more comfortable buying from your site with these 8 tips.
Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Avoid these mistakes that could ruin your branding efforts.
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Want to keep your audience's attention? Here's how to keep it short.
Want to capture your web audience? Use a 'favorites icon.'
Looking for your niche? Here's how to find one that'll work for your business.
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Use these branding tactics to give your small company a big, professional image.