Branding

Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
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Want to Make Your Business Grow? Become a Thought Leader -- Quickly.

Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Mitchell Levy
7 Tips for Hiring the Team Your Startup Needs to Succeed
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7 Tips for Hiring the Team Your Startup Needs to Succeed

Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
Alastair Mitchell
The 5 Secret Ingredients Needed to Build a Great PR Team
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The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Craig Cincotta
3 Tips for Naming Your Business in the Modern, Mobile World
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3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Peter Gasca
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
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Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Arjun Kharpal
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A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha Desai
Finding a Voice for Your Brand
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Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman
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How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin
The 2 Things Brands Must Do to Edge Out the Competition
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The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
Brand Licensing Provides More Outlets for Profit and Exposure
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Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Pete Canalichio
3 Design Tips for Creating Signs That Attract Customers
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3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell
Dixie Elixirs Wants to Become the First National Marijuana Brand
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Dixie Elixirs Wants to Become the First National Marijuana Brand

The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
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With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Kate Taylor
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
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The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
Laura Entis

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”