Radicals & Visionaries
Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Define your brand first, then translate it to your website with these tips.
Grow Your Business
Lessons in marketing innovation from a rock band and how they can help your business grow.
You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Without consistency, you don't have a brand. At least not in my book!
The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Building a successful brand is a lot of work upfront and a big payoff ever after.
Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
To develop a good brand, you have to be a great storyteller.
Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Brand loyalty is all well and good. But what you want is brand evangelism.
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© 2017 Entrepreneur Media, Inc.