Branding

Stellar Branding Is Never More Important Than When Building a New Business
Branding

Stellar Branding Is Never More Important Than When Building a New Business

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.
Lucinda Honeycutt
6 Tools for Monitoring Your Online Reputation
Building Your Online Presence

6 Tools for Monitoring Your Online Reputation

You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Alexa Matia
What You Can Learn From Microsoft's 3 Recent Public Blunders
Branding

What You Can Learn From Microsoft's 3 Recent Public Blunders

Some PR gaffes could have been avoided through a better understanding of company values.
Nina Zipkin
7 Powerful Ways to Build Your Social Media Brand
Entrepreneur Coaching

7 Powerful Ways to Build Your Social Media Brand

Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Michael Noice
How to Define Your Personal Brand in 5 Simple Steps
Personal Branding

How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Ryan Erskine
How Your Brand Can Slay Like Bey
Branding

How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
Advertising

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Superhero Strategies for Nailing Your Branding
Branding

Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
SEO

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Jayson DeMers
Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts
Shark Tank

Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts

If you think it's because the billionaire venture capitalist has a little hillbilly in him, you're wrong.
Kim Lachance Shandrow
3 Things to Know About Writing for Large Publications
Writing

3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Tyler Leslie
Dick's Wins Auction for Sports Authority Brand
Branding

Dick's Wins Auction for Sports Authority Brand

The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
Defining Your Ever-Present Brand Energy
Personal Branding

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Karen Tiber Leland
6 Tips for Creating a Sexy Logo
Branding

6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”