Branding

6 Popular Services to Sell as a Brand Consultant
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6 Popular Services to Sell as a Brand Consultant

These services each offer customers a look into their brand and how it performs against its competitors.
Shelby Larson
What's in a Name? Maybe Everything. Maybe Not So Much.
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What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Gideon Kimbrell
Budweiser Wants You to Grab a Six Pack of 'America'
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Budweiser Wants You to Grab a Six Pack of 'America'

Budweiser cracks open a fresh can of patriotism this summer. Just remember: Don't America and drive.
Entrepreneur Staff
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
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Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
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Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Entrepreneur Network
Why You Should Embrace The Power of Thinking Differently
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Why You Should Embrace The Power of Thinking Differently

Remember that 'different' doesn't mean 'bad.'
I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.
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I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.

We had visibility to Prince's business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community.
Mary Deelsnyder
3 Ways Businesses Can Profit From Local Outreach
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3 Ways Businesses Can Profit From Local Outreach

A community outreach program can help your business gain local traction and visibility without a huge investment.
Jana Barrett
Companies, Clients and Colleges Are Googling You. Now What?
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Companies, Clients and Colleges Are Googling You. Now What?

Your online presence is one of the best ways to build identity capital and invest in your future.
Ryan Erskine
4 Ways to Survive Your Company's Rebrand
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4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace
What Prince Can Teach All Companies About Rebranding
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What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
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The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
Fire Your Marketing Team and Hire Homeless People
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Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Andrew Medal

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”