Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.
Building Your Online Presence
You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Some PR gaffes could have been avoided through a better understanding of company values.
Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Like Beyoncé, a great brand stands for something.
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
You want searchers to find your brand specifically, not just the products or services you offer.
If you think it's because the billionaire venture capitalist has a little hillbilly in him, you're wrong.
Being featured in a large publication will increase your exposure, but it's not an instant money maker.
The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
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© 2017 Entrepreneur Media, Inc.