Branding

The One Thing You're Doing Wrong on LinkedIn
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The One Thing You're Doing Wrong on LinkedIn

If you're going to buy into the whole personal-branding thing, then at least learn the first rule of branding: Keep it simple.
Steve Tobak
Why Every Entrepreneur Should Study Lil' Dicky
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Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Kian
4 Branding Strategies That Sound Good, But Will Hurt Your Growth
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4 Branding Strategies That Sound Good, But Will Hurt Your Growth

Think an email auto-responder makes you look more successful? Think again.
Kimanzi Constable
5 Steps to Grow Your Business Through ... Happiness
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5 Steps to Grow Your Business Through ... Happiness

Imagine yourself 'chief happiness officer' at your company.
Carolina Rogoll
Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars
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Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.
Geoff Weiss
Verizon Strips Down Its Logo in Lukewarm Reboot
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Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
Choosing a Wine to Buy and Hold to Mark a Special Event
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Choosing a Wine to Buy and Hold to Mark a Special Event

Starting a business or closed a big deal? Buying and holding a great wine is a perfect way to celebrate.
Tracy Byrnes
Why Building Your Business Comes Before Building Your Brand
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Why Building Your Business Comes Before Building Your Brand

Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
Kimanzi Constable
3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning
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3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning

The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
Tor Constantino
What Businesses Should Know About Copyright and Twitter Use
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What Businesses Should Know About Copyright and Twitter Use

When your social media presence is an integral part of your livelihood, it's important to know what you can do to protect yourself.
Nina Zipkin
The Unglamorous Truth About My First Year of Business
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The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Sarah Vermunt
How to Brand and Advertise Your Craft Beverage Startup
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How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”