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Branding

Donald Trump

There's Now a Fish Restaurant in Iraq Named After Donald Trump

The 31-year-old restaurant owner insists the branding is more about turning a profit than endorsing politics.
Infographics

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Content Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Entrepreneur Network

Why You Should View Every Mistake and Idea as an Opportunity

This CEO explains that failure is a chance to improve -- and why he always listens to his team.
Entrepreneur Network

Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Trends

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand.
predictions 2017

What Small Brands Do That Big Names Can't

When customers want to stand out, small brands can cash in.
Branding

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Mergers and Acquisitions

3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Getting Publicity

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Branding

People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?