Branding

7 Powerful Ways to Build Your Social Media Brand
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7 Powerful Ways to Build Your Social Media Brand

Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Michael Noice
How to Define Your Personal Brand in 5 Simple Steps
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How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Ryan Erskine
How Your Brand Can Slay Like Bey
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How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Superhero Strategies for Nailing Your Branding
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Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
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7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Jayson DeMers
Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts
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Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts

If you think it's because the billionaire venture capitalist has a little hillbilly in him, you're wrong.
Kim Lachance Shandrow
3 Things to Know About Writing for Large Publications
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3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Tyler Leslie
Dick's Wins Auction for Sports Authority Brand
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Dick's Wins Auction for Sports Authority Brand

The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
Defining Your Ever-Present Brand Energy
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Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Karen Tiber Leland
6 Tips for Creating a Sexy Logo
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6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
5 Books to Help Strengthen Your Brand
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5 Books to Help Strengthen Your Brand

Make sure you evaluate your brand before launching your next business or product.
The Staff of Entrepreneur Media, Inc.
Digital Marketing in a 'Culture of Victimhood'
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Digital Marketing in a 'Culture of Victimhood'

Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
Mike Canarelli
A New Paradigm for Building Customer Trust
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A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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