Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
Integrity, reputation, trust and relationships are the components of the emotional side of branding.
Starting a Business
These services each offer customers a look into their brand and how it performs against its competitors.
No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Budweiser cracks open a fresh can of patriotism this summer. Just remember: Don't America and drive.
Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Remember that 'different' doesn't mean 'bad.'
Make More Happen
We had visibility to Prince's business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community.
A community outreach program can help your business gain local traction and visibility without a huge investment.
She has a stake in WTRMLN WTR.
Your online presence is one of the best ways to build identity capital and invest in your future.
When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
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© 2017 Entrepreneur Media, Inc.