Branding

To Build an International Brand, Says Will.i.am, Focus on What's Universal
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To Build an International Brand, Says Will.i.am, Focus on What's Universal

'In Japan, it's arigato and in Brazil its obrigado -- I'm like, 'Dang!'' says the famed musician and entrepreneur.
Geoff Weiss
Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company
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Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company

Essie Weingarten says you have to live and breathe your brand and company mission.
Nina Zipkin
Instagram Is Crushing Twitter and Facebook on Brand Engagement
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Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Catherine Clifford
5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers
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5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Jeremy Gin
What Small Businesses Can Learn From Shake Shack About Branding
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What Small Businesses Can Learn From Shake Shack About Branding

The popular burger chain has been 'very clear' about what it stands for, says branding expert Denise Lee Yohn.
Geoff Weiss
Growing a Powerful Brand With Heart
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Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
Lewis Howes
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
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The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
Andrew Yang
3 Strategies to Create a Cult Following for Your Business
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3 Strategies to Create a Cult Following for Your Business

What do Starbucks, Crossfit, Southwest Airlines and Taylor Swift have in common?
Jess Ekstrom
Will.i.am: How the Hit Maker is Hitting Hard in Business
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Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to shake up the Silicon Valley status quo.
Jason Ankeny
What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.
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What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.

A look at how this salon-speakeasy concept has found a way to differentiate itself.
Entrepreneur Staff
3 Ways to Make Them Remember Your Brand -- Weekly Tips
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3 Ways to Make Them Remember Your Brand -- Weekly Tips

Stand apart from the crowd with details that make a difference.
Tanya Benedicto Klich
Create Your Own Celebrity Status Using Social Media
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Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Kim Walsh-Phillips
4 Ways Diverse Teams Can Boost an Employer's Brand
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4 Ways Diverse Teams Can Boost an Employer's Brand

Surveys find that top job candidates overwhelmingly prefer working on diverse teams.
Heather R. Huhman
3 Ways to Develop a Business Success Barometer
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3 Ways to Develop a Business Success Barometer

You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Brenton Hayden

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”