Branding

What the Band 'Fall Out Boy' Taught Me About Growing a Business
Grow Your Business

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Chris Cornell
How to Define and Implement a Social Mission for Your Business
social mission

How to Define and Implement a Social Mission for Your Business

You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Jayson DeMers
Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.
Entrepreneur Network

Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.

Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Erin Schultz
Consistency Is King, Queen and All the Aces in the Game of Branding
Branding

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
Airlines

JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Kim Lachance Shandrow
9 Tips for Creating an Awesome Brand
Branding

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
How to Build a Brand That Stands the Test of Time
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
5 Ways to Become a Master Storyteller
Branding

5 Ways to Become a Master Storyteller

To develop a good brand, you have to be a great storyteller.
Julie Cottineau
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
Entrepreneur Network

W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
What Potential Employers Want to Know Most Is Not On Your Resume
Personal Branding

What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Ryan Erskine
7 Ways to Get Your Customers to Actively Promote Your Brand
Brand Loyalty

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
Jayson DeMers
BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community
If I Knew Then

BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community

The longtime friends explain how the camaraderie and inspiration of their fellow entrepreneurs is a wellspring of motivation.
Nina Zipkin
3 Entrepreneurial Lessons from People You Hate to Love
Entrepreneur Mindset

3 Entrepreneurial Lessons from People You Hate to Love

Even celebrities you can't stand are doing something right that could help you in your business.
Engelo Rumora
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Rebranding

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”