Branding

Digital Marketing in a 'Culture of Victimhood'
Branding

Digital Marketing in a 'Culture of Victimhood'

Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
Mike Canarelli
A New Paradigm for Building Customer Trust
Customer Loyalty

A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin
What Social Media Can Teach Us About Managing Customer Experience
Customer Experience

What Social Media Can Teach Us About Managing Customer Experience

Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Daniel Newman
Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding
Entrepreneur Courses

Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding

When Vaynerchuk speaks about branding, everyone perks up and listens.
Udemy
Understanding Your Brand's Personality
Branding

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
Karen Tiber Leland
This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks
Radicals & Visionaries

This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks

Wheelys Café CEO Maria De La Croix hails from Sweden and has a fine arts degree, but she identifies with the Silicon Valley ethos.
Lydia Belanger
3 Crazy-Simple Ways to Make Your Personal Brand Stand Out
Personal Branding

3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Mel Carson
How to Rebrand With Customer Perceptions in Mind
Rebranding

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Steve Blue
9 Reasons Why Your Personal Brand Isn't Resonating
Personal Branding

9 Reasons Why Your Personal Brand Isn't Resonating

Want to boost your personal brand this summer? Follow these tips.
Sujan Patel
How to Find Your Unique Branding Proposition
Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
Karen Tiber Leland
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
Branding

Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Nina Zipkin
The 6 Biggest Branding Errors Most Startups Make
Inspiring Your Team

The 6 Biggest Branding Errors Most Startups Make

Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
Larry Alton
How These Franchises are Getting a Second Chance
Franchises

How These Franchises are Getting a Second Chance

Customers loved these franchises once before. New owners are betting they will again.
Startups: Here's How You Craft Your Own Definition of Success
Success Strategies

Startups: Here's How You Craft Your Own Definition of Success

Business owners measure success in many different ways. Use these three tips to help benchmark what success looks like for you.
Maria Haggerty

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”