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Branding

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What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
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3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
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4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
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7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
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4 Really Under-Used Ways to Build Your Brand Via Social Media

Companies must look for unique ways to get noticed and capture target audience's attention.
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Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
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The One Thing You Really Need to Know About Personal Branding

It's not about trying to be someone else -- it's about taking your key characteristics and turning the volume up on them.
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So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
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5 Killer Examples of Branding Done Right

The way you position your startup is more important than you may think.
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Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.
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Pizza Hut Debuts Playable DJ Pizza Box

Google isn't the only company that can make cardboard cool.
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7 Marketing Tips to Help Grow Your Brand on Instagram

Instagram provides a great marketing platform to reach potential customers from every corner of the world.
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3 Lessons Nonprofits Can Teach Businesses About Branding

Strong relationships are built over time through caring, commitment and communication.