Branding

Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments
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Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments

Cassey Ho of Blogilates explains how to develop a relationship with your followers.
Linda Lacina
Move Your Business Forward By Drawing a Perceptual Map
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Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Jim Joseph
What Matters More, the Quality or Size of Your Social Media Audience?
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What Matters More, the Quality or Size of Your Social Media Audience?

Should brands seek to bring on as many followers on as many platforms as possible?
Deborah Mitchell
Lessons on Overcoming Obstacles From a Pair of Immigrant Entrepreneurs
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Lessons on Overcoming Obstacles From a Pair of Immigrant Entrepreneurs

The success of new Americans confirms our faith in what can be achieved with a clear vision and hard work.
Daphne Mallory
A Proud Patriot's Lessons for Operating in Your Sweet Spot
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A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."
John Brubaker
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
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A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Jim Joseph
Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
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Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Kate Taylor
5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur
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5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur

It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
Kimanzi Constable
5 Steps to Becoming a Recognized Leader in Your Field
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5 Steps to Becoming a Recognized Leader in Your Field

By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Brian Ainsley Horn
Is Your Personal Brand Disruptive?
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Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Karen Tiber Leland
The 11 Must-Use Social Media Strategies to Expand Your Brand
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The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Nina Zipkin
Knockout Personal Branding Strategies From Mayweather and Pacquiao
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Knockout Personal Branding Strategies From Mayweather and Pacquiao

Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
Robert Tuchman
Your Value Soars When You Separate From the Herd
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Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
John Brubaker

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”