Branding

Business Travelers Take to Airbnb-Style Accommodations
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Business Travelers Take to Airbnb-Style Accommodations

Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
Amy Langfield
Shane Smith Wants to Be the Rupert Murdoch of His Generation
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Shane Smith Wants to Be the Rupert Murdoch of His Generation

Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
Benjamin Kabin
Make Your Company's Name Unforgettable
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Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin
Calling All Design Snobs: Show Us Your Business Card
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Calling All Design Snobs: Show Us Your Business Card

Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
Wendy Frink
Meet the Real Estate Franchise Backed by Warren Buffett
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Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Optimizing Your Website for Local Searches
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Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Jon Rognerud
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
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Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
The Real Reason Taco Bell Made the Waffle Taco
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The Real Reason Taco Bell Made the Waffle Taco

Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
Kate Taylor
How Chicken Soup For the Soul Started Selling Actual Soup
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How Chicken Soup For the Soul Started Selling Actual Soup

The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Kate Taylor
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
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This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Catherine Clifford
How This Startup's Focus on Personal Touch Helped It Thrive
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How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Rebekah Epstein
The Two Words Steve Jobs Hated Most
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The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Ready to Hang Out a Shingle in the Brave New World of Online Retail?
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Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Deepak Agarwal
3 Ways to Use Your Twitter Data to Beat the Competition
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3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Scott Levy

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”