Branding

What Prince Can Teach All Companies About Rebranding
Make More Happen

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Marketing Strategies

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
Fire Your Marketing Team and Hire Homeless People
Marketing

Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Andrew Medal
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Make More Happen

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Why It Makes Sense to Build a Brand Around a Singular Idea
Make More Happen

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Michael Luscher
How to Take a Headshot That Reflects Your True Personal Brand
Marketing

How to Take a Headshot That Reflects Your True Personal Brand

Entrepreneurs are their own brand and it makes sense to have your appearance reflect that.
Melissa Dawn
7 Conferences That Will Level Up Your A-Game
Conferences

7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
Adam Toren
The Foolproof Formula for New Brand Launching
Branding

The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Dan Antonelli
Maximizing Live Experiences to Build Brands
Branding

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes
Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App
Branding

Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App

'When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,' co-founder and CEO Sean Rad tells Entrepreneur.
Kim Lachance Shandrow
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
Influencers

Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Daniel Sayer
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
Coca-Cola

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”