Branding

Why Bumble's Anti-Bullying Open Letter to a Male User Is Totally on Brand
Inspiring Your Team

Why Bumble's Anti-Bullying Open Letter to a Male User Is Totally on Brand

The feminist dating app's opposition to traditional gender roles goes beyond who makes the first move.
Lydia Belanger
All About Anchor Statements: What They Are, Why You Need One, How to Write One
Personal Branding

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
Karen Tiber Leland
Tattooing Your Logo: When Branding Becomes Literal
Branding

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
William Bauer
The #1 Secret to Building Your Perfect Personal Brand
Personal Branding

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
Radicals & Visionaries

Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer

Take it from the Champ: "If they can make penicillin out of moldy bread, they can sure make something out of you."
Tom Scarda, CFE
6 Tips for Good Brand Hygiene
Branding

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Lida Citroën
Stacy London on Styling the Life of Your Dreams
TV Stars

Stacy London on Styling the Life of Your Dreams

There's more to the stylist and TV star than a pretty face and a coordinated outfit. Read and learn.
Lewis Howes
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
Marketing

Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Kim Lachance Shandrow
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Radicals & Visionaries

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Lydia Belanger
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Branding

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Luis Gallardo
5 Elements Your Website Needs If You Want to Be a Thought Leader
Branding

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
Karen Tiber Leland
What the Band 'Fall Out Boy' Taught Me About Growing a Business
Grow Your Business

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Chris Cornell
How to Define and Implement a Social Mission for Your Business
social mission

How to Define and Implement a Social Mission for Your Business

You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Jayson DeMers
Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.
Entrepreneur Network

Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.

Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Erin Schultz

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”