Branding

The Hidden Power of the Business Card
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The Hidden Power of the Business Card

Having something physical gives you a chance to put your "card(s)" on the table.
Meredith Fineman
Artist Claims Apple Stole His Style
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Artist Claims Apple Stole His Style

The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
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The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind

For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Catherine Clifford
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
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What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
4 Tips to Forge Winning Client Relationships for the Long-Term
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4 Tips to Forge Winning Client Relationships for the Long-Term

Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.
Gabrey Means & Cassie Hughes
Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates
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Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates

Build trust with your target audience, and soon you'll have an army spreading your message.
Rob Manning
What's Your Company's 'Voice'? Here's How to Figure It Out.
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What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Ann Handley
How to Rock Social Media Like Gary Vaynerchuk
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How to Rock Social Media Like Gary Vaynerchuk

We break down how this serial entrepreneur builds his personal brand as a social media star.
Tanya Benedicto Klich
SXSW Thought Leaders on Failing Better & Finding Your Way
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SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
Your New Brand Should Be an Extension of Yourself
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Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Greg Shugar
Why Denny's Sounds Like a Chill Teenager on Social Media
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Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
Kate Taylor
The Golden Age: How the PR Industry Is Coming Into its Own
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The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Jennifer Connelly
3 Tips to Align Your Startup's 'Core Value' With Customers'
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3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Jack Holt
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Laura Entis

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”