Branding

The 5 Key Factors of Website Success
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The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
Jon Rognerud
Want Loyal Customers? Talk to Your Hair Stylist.
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Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
11 Advanced Pinterest Tips and Tricks for Businesses
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11 Advanced Pinterest Tips and Tricks for Businesses

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
Scott Levy
What Sochi Can Teach Us About Trademarks
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What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
Online Marketplace Abe's Market to Start Funding Organic Businesses
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Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Laura Entis
A One-Stop Cooking and E-Commerce Site Heats Up
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A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.
Gwen Moran
Don't Let Your Ego Hold You Back From Success
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Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.
Dan Antonelli
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee
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Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
Kate Taylor
How to Make It as a Freelance Entrepreneur
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How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Jon Salm
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World
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How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Catherine Clifford
Why Starting Small Can Lead to a Better App
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Why Starting Small Can Lead to a Better App

Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
Rahul Varshneya
Arby's Expensive Revamp: Two Logos in Two Years
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Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Kate Taylor
How to Create a Fun and Functional Website User Experience
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How to Create a Fun and Functional Website User Experience

Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
5 Ways to Keep Customers Knocking on Your Door For More
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5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Rebekah Epstein

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”