Branding

10 Lessons Every Entrepreneur Must Learn
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10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Jayson DeMers
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
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Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
Kate Taylor
3 Ways to Leverage Hashtags to Enhance Your Brand
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3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
Jaclyn Mullen
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
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9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Justin Rezvani
7 Tips for Naming (or Re-Naming) Your Company
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7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Mike Trigg
Staying on Track While Diversifying a Business
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Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
Howard Hitchcock
For the Brand to Thrive, the Leader Must Be the Brand
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For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly
Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
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Want to Make Your Business Grow? Become a Thought Leader -- Quickly.

Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Mitchell Levy
7 Tips for Hiring the Team Your Startup Needs to Succeed
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7 Tips for Hiring the Team Your Startup Needs to Succeed

Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
Alastair Mitchell
The 5 Secret Ingredients Needed to Build a Great PR Team
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The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Craig Cincotta
3 Tips for Naming Your Business in the Modern, Mobile World
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3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Peter Gasca
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
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Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Arjun Kharpal
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A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha Desai
Finding a Voice for Your Brand
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Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”