Branding

7 Essential Tools for Easily Building Your Personal Brand Online
Personal Branding

7 Essential Tools for Easily Building Your Personal Brand Online

You might think you're too busy to keep close tabs on your online persona but your customers will always find the time.
Ryan Erskine
When Mapping Your Growth Don't Assume Price Is Your Big Weakness
Growth Strategies

When Mapping Your Growth Don't Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.
Dixie Gillaspie
Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More
Entrepreneur Network

Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
Entrepreneur Network
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
Lifestyle

Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Carly Okyle
Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
Entrepreneur Network

Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Entrepreneur Network
10 Ways to Wash Corporate Stink Off Your Cool Brand
Branding

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
5 Marketing Takeaways From Trump's Campaign
Marketing

5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
Tor Constantino
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
Ask the Expert

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
The 6 Biggest Mistakes to Avoid When Building a Brand
Ask the Expert

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Laura Ries
Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview
Controversies

Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview

A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company's apology.
Nina Zipkin
How to Take Over the Internet and Become a Social-Media Celebrity
Social Media Marketing

How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
Lewis Howes
Here is How to Position Your Product as a Premium Brand
Ask the Expert

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
8 Things McDonald's Can Teach You About Business Success
McDonald's

8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
John Rampton
7 Inconvenient Truths About Content Marketing
Content Marketing

7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
Steve Tobak

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”