Branding

What's Better -- Building a Personal or Business Brand? Or Both?
Make More Happen

What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
Entrepreneur Network
Finding Employee Brand Evangelists
Make More Happen

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
Your Business DNA
Branding

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Israel Idonije
4 Ways to Protect Your Brand Without Involving the Courts
Make More Happen

4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Steve Cook
4 Ways to Boost Ranking For Your Own Branded Terms
Make More Happen

4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.
John Rampton
How to Market Your Company Mascot on a Budget
Social Media Marketing

How to Market Your Company Mascot on a Budget

Mascots are perfect social media spokescharacters!
Ann Smarty
This Election We'll Learn If Content Marketing Translates Into Votes
Social Media Marketing

This Election We'll Learn If Content Marketing Translates Into Votes

Donald Trump is the clear winner in social media metrics, but whether that gets him to the White House, or even the Republican nomination, remains to be seen.
Matt Munson
Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail
Entrepreneur Network

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Entrepreneur Network
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
Branding

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
John Brubaker
Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business
Entrepreneur Network

Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business

The multimedia maven tells The Pursuit how she became an iconic example of strong personal branding with MarieTV, B-School and more.
Kelsey Humphreys
Here's How These 3 Huge Brands Kill It on Social
Social Media Marketing

Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
Eric Samson
A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life
Older Entrepreneurs

A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life

Fultz bottles and sells the unique Moroccan spice, cHarissa. Here, he gives advice to aspiring entrepreneurs of all ages.
Carol Roth
7 Essential Tools for Easily Building Your Personal Brand Online
Personal Branding

7 Essential Tools for Easily Building Your Personal Brand Online

You might think you're too busy to keep close tabs on your online persona but your customers will always find the time.
Ryan Erskine
When Mapping Your Growth Don't Assume Price Is Your Big Weakness
Growth Strategies

When Mapping Your Growth Don't Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.
Dixie Gillaspie

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”