Branding

How to Make It as a Freelance Entrepreneur
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How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Jon Salm
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World
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How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Catherine Clifford
Why Starting Small Can Lead to a Better App
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Why Starting Small Can Lead to a Better App

Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
Rahul Varshneya
Arby's Expensive Revamp: Two Logos in Two Years
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Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Kate Taylor
How to Create a Fun and Functional Website User Experience
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How to Create a Fun and Functional Website User Experience

Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
5 Ways to Keep Customers Knocking on Your Door For More
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5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Rebekah Epstein
SoulCycle's Secret to Turning Customers into Die-Hard Fans
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SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Rebekah Epstein
Better Branded Holiday Gift Ideas (Slideshow)
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Better Branded Holiday Gift Ideas (Slideshow)

Go beyond pens and calendars to create a branded business gift that will get your company remembered.
Margaret Littman
Apple Surpasses Coke to Become World's Most Valuable Brand
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Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
9 Essential Elements of Choosing a Domain Name (Infographic)
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9 Essential Elements of Choosing a Domain Name (Infographic)

Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
Kathleen Davis
The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work
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The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Shira Lazar
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How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
Brian Patrick Eha
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Beating 'Imposter Syndrome' and Other Tips From the Week

From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
Brian Patrick Eha
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Creating a Prototype Immediately and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
Brian Patrick Eha

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”