Branding

What's Your Company's 'Voice'? Here's How to Figure It Out.
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What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Ann Handley
How to Rock Social Media Like Gary Vaynerchuk
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How to Rock Social Media Like Gary Vaynerchuk

We break down how this serial entrepreneur builds his personal brand as a social media star.
Tanya Benedicto Klich
SXSW Thought Leaders on Failing Better & Finding Your Way
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SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
Your New Brand Should Be an Extension of Yourself
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Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Greg Shugar
Why Denny's Sounds Like a Chill Teenager on Social Media
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Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
Kate Taylor
The Golden Age: How the PR Industry Is Coming Into its Own
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The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Jennifer Connelly
3 Tips to Align Your Startup's 'Core Value' With Customers'
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3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Jack Holt
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Laura Entis
American Eagle, Aeropostale Abandon Logos as They Look for Edge
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American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
8 Ways to Establish Your Business Credibility
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8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Peter Gasca
You're Rebranding. Should You Change Your Company Culture?
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You're Rebranding. Should You Change Your Company Culture?

Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Greg Mason
Why You Should Polarize Your Client Base Just Like an Online Dating Site
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Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
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The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
How to Write a Book While Running Your Startup
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How to Write a Book While Running Your Startup

Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
Adina Grigore

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”