Branding

Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
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Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Kim Lachance Shandrow
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
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How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Lydia Belanger
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
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Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Luis Gallardo
5 Elements Your Website Needs If You Want to Be a Thought Leader
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5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
Karen Tiber Leland
What the Band 'Fall Out Boy' Taught Me About Growing a Business
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What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Chris Cornell
How to Define and Implement a Social Mission for Your Business
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How to Define and Implement a Social Mission for Your Business

You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Jayson DeMers
Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.
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Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.

Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Erin Schultz
Consistency Is King, Queen and All the Aces in the Game of Branding
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Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
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JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Kim Lachance Shandrow
9 Tips for Creating an Awesome Brand
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9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
How to Build a Brand That Stands the Test of Time
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How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
5 Ways to Become a Master Storyteller
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5 Ways to Become a Master Storyteller

To develop a good brand, you have to be a great storyteller.
Julie Cottineau
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
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W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
What Potential Employers Want to Know Most Is Not On Your Resume
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What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Ryan Erskine

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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