Branding

Google Search Results Are Free Speech in the U.S.
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Google Search Results Are Free Speech in the U.S.

While a San Francisco ruling protects Google search results under the U.S. Constitution, European regulators aren't quite so hands off.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”