Branding

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.
Rebranding

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Growing a Business

Implement These 4 Tactics to Grow Your Revenue

Only you have the power to make your goals a reality.
Branding

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.
Branding

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.

The Woman Behind Bonobos's Controversial #EvolveTheDefinition Ads Just Became Its CEO

Micky Onvural says that her being a woman is exactly why she's fit to help the menswear brand fulfill its mission of breaking traditional gender stereotypes.
Branding

Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.

The 3 Data Sets Essential to Establishing Your Cannabis Brand

A lot of people want a foothold in the cannabis business. Knowing the market and your competition is essential.
Branding

Refreshing Your Brand Doesn't Mean Starting Over

There are ways to make impactful changes that resonate with your customers without starting from scratch.
brand ambassadors

How to Charm Rejected Applicants Into Being Brand Ambassadors

Delivering bad news doesn't require being a mean person.

Women: Here's How to Overcome Your Fear of Your Personal Brand

Research shows that social stereotypes assert women should be more focused on promoting others than themselves – but that isn't going to get us anywhere.
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