Branding

Why I Spent $1.5 Million on Our Domain
Branding

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.
Noah Kagan
A 5-Step Checklist to Maximize Press Coverage for Your Business
Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
Fixating On How You're Different Can Hurt Your Marketing
Branding

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.
Social Media

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Jayson DeMers
Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump
Personal Branding

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Mark S. Babbitt
Why Your Startup Needs to Protect Its Online Reputation From Day 1
Reputation Management

Why Your Startup Needs to Protect Its Online Reputation From Day 1

it's important for every company to be proactive about its online reputation.
Andrew Medal
When Is It a Good Idea to Change Your Company's Name?
Branding

When Is It a Good Idea to Change Your Company's Name?

The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
Nina Zipkin
Content Strategies for Customer Engagement
Branding

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.
5 Mistakes No Entrepreneur Has Ever Survived
Mistakes

5 Mistakes No Entrepreneur Has Ever Survived

Founders who don't get the basics right are rewarded with the opportunity to learn from failure.
Lanre Onibalusi
Social Currency and Your Circle of Influence
Relationships

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
I Used Social Media and Blogging to Become Famous for Nothing
Social Media

I Used Social Media and Blogging to Become Famous for Nothing

How one man used social media to become a legend in his own mind -- and in Peru.
Phil La Duke
7 Pillars of Being an Influence in Your Market
Influencer Marketing

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
This Mindset Shift Is Key to Building a World-Class Network
Branding

This Mindset Shift Is Key to Building a World-Class Network

Your peers, not a remote a billionaire, are the foundation of a strong network.
Brian D. Evans
How La Colombe Made Its Canned Lattes a Hit With Retailers
Retail

How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”