Branding

4 Steps to Create a Lasting Brand Identity
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4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Jeffrey Hayzlett
Taking Your Marketing Strategy to the Next Level Might Require a Consultant
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Taking Your Marketing Strategy to the Next Level Might Require a Consultant

Knowing your business doesn't mean you know how to market your business but there is help available.
Renzo Costarella
5 Steps to Getting Your Brand 'Hired' in the Real World
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5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.
Taddy Hall and Linda Deeken
The Most and Least Trusted Brands Among Small-Business Owners
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The Most and Least Trusted Brands Among Small-Business Owners

Trust is vital to the success of any company -- big or small.
Rose Leadem
5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big
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5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

Sometimes the best way to promote your business is to promote yourself.
Jasmine Sandler
Are You Ready for the New Changing Brand-Awareness Environment?
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Are You Ready for the New Changing Brand-Awareness Environment?

Do your employees "walk the walk" when it comes to your brand's vision?
Andre Lavoie
What Emirates Airline Can Teach You About Brand Advocacy
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What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
Sujan Patel
4 Simple Tips for Finding Your Brand's Voice
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4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
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7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
How Much Should a Quality Logo Really Cost?
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How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Andrew Medal
Do You Need to Create a Personal Brand for Your Business?
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Do You Need to Create a Personal Brand for Your Business?

Should you be the face and voice of your own company?
Greg Rollett
How You Can Become the Kanye West of Your Industry
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How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Sujan Patel
Tell Your Startup's Story and Captivate Your Audience. Here's How.
Take It From The Pros

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Anna Johansson

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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