Branding

Branding

How to Develop Your Personal Brand Like a Marketing Professional

Creating a successful personal brand is doable, especially if you have a dedicated process in place.
Personal Branding

3 Tips for Building Your Personal Brand on Social Media

Since the future of any sector is uncertain, it's important to build a personal brand that transcends your industry
Branding

Building the Brand, the Team and the Legends

Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.
Marketing

4 Tips for Creating Brand Fanatics

Strong customer relationships are the single best thing that can happen to your bottom line.
Marketing

The Best Way to Brand Your Plant-Based Business

When it comes to food without animal products, the right descriptor can be make-or-break.
Branding

This Entrepreneur Had to Welcome Failure When He Switched Lanes

Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company's brand.
Branding

How Brands Connect Emotionally With Consumers

Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.
Marketing

Closing the Gap Between Brand Promises and Customer Trust

Here are four questions every company should ask before marketing for consumer bucks.
Marketing

3 Things to Double-Check Before You Hit Send on That Email

These details may seem like common sense, but they're often easily overlooked when sending out marketing emails.

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.
Marketing

Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic.
Growth Strategies

3 Reasons Why I Gladly Welcome Competition

When it comes to facing the crowded field, I say: Bring it on.
Marketing

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.
Marketing

All Vodka Is the Same. So Why Is Some More Expensive Than Others?

It's about what people are really paying for.
Entrepreneur Insider

Entrepreneur Insider Video of the Week: 3 Surprising Ways to Build Your Brand

Watch this free Entrepreneur Insider session with renowned serial entrepreneur David Meltzer, who will help you build a brand that resonates with your audience.