Branding

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Why This Entrepreneur Scaled Back His No. 1 Product

When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales.
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The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'

Here's an easy-to-use template to build your winning case, get more customers and bring in more sales.
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Keeping SoulCycle at a Sprint and Ahead of the Pack

SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team's talent and chasing a certain former president.
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What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect wh...
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So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
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4 Strategies to Build a Stronger Brand Through Philanthropy

A philanthropic plan can help charities accomplish their missions while growing your company and your brand.
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This Serial Internet Entrepreneur Explains How to Find Your Core Message

Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business.
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Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
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Classic Tales to Mirror When Telling Your Brand Story

Here's how to weave your startup journey into an unforgettable narrative.
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3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
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6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
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Why So Many of America's Greatest Brands Are Unhealthy

Learn to hit the pause button, start from the beginning and do what the most disruptive businesses have done -- focus on the individual.
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How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash

Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
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