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Branding

Branding

Toy Story: How FAO Schwarz Came Back to Life

Entrepreneur paid a visit to the iconic, recently re-opened toy store.

Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.
Company values

Do You Stand Up for What You Truly Value?

You may have business values, but do you have the courage of your convictions? Find out how to determine if you've got what it takes to back up your words with actions.
Events

How to Tap Into Community and Drive Engagement With Live Experiences

Live experiences a are great way to positively grow your brand image.

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Company Culture

3 Ways to Check That Your Business Values Are Being Lived by Your Employees

Get closer to achieving the 'Hero Factor' status you deserve by double-checking that your company is truly expressing your business values.
Influencers

How to Create a Millennial Brand That Your Audience Will Come Back to Over and Over

To carve out an area you will excel at, you should get specific as possible.
Branding

5 Signs Your Employer Brand Is in Trouble

For every six employees, there is one doing what he or she can to tear your brand apart.
Lessons

5 Business Lessons I Learned From My Dad the Roofer

Reputation will always matter and people will never want to pay for what they can't use, no matter how cool you think it is.
Branding

Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand

The international star taught me a lot about being a savvy business owner.

State Regulators Consider Better Ways to Determine Who Controls Cannabis Business

More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest
Public Relations

4 Tips to Launch Your First Effective PR Campaign

When you dive into public relations, the spotlight will be on you.
Branding

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs.

Cannabis Companies Generously Support Their Communities But Don't Get to Deduct It From Their Taxes

The same federal rules that make it hard to use a bank like every other legitimate business also forbid taking any of the normal tax deductions.
Growth Strategies

Clarity on Your Goals Is Key to Growing a Business That Attracts High-End Clients

A good way to grow into a bigger company is for your well-heeled potential customers to think you're that big already.