Branding

Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts
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Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts

If you think it's because the billionaire venture capitalist has a little hillbilly in him, you're wrong.
Kim Lachance Shandrow
3 Things to Know About Writing for Large Publications
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3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Tyler Leslie
Dick's Wins Auction for Sports Authority Brand
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Dick's Wins Auction for Sports Authority Brand

The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
6 Tips for Creating a Sexy Logo
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6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
5 Books to Help Strengthen Your Brand
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5 Books to Help Strengthen Your Brand

Make sure you evaluate your brand before launching your next business or product.
The Staff of Entrepreneur Media, Inc.
Digital Marketing in a 'Culture of Victimhood'
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Digital Marketing in a 'Culture of Victimhood'

Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
Mike Canarelli
A New Paradigm for Building Customer Trust
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A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin
How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk
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How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk

When Vaynerchuk speaks about branding, everyone perks up and listens.
Udemy
3 Crazy-Simple Ways to Make Your Personal Brand Stand Out
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3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Mel Carson
How to Rebrand With Customer Perceptions in Mind
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How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Steve Blue
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
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Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Nina Zipkin
The 6 Biggest Branding Errors Most Startups Make
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The 6 Biggest Branding Errors Most Startups Make

Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
Larry Alton
How These Franchises are Getting a Second Chance
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How These Franchises are Getting a Second Chance

Customers loved these franchises once before. New owners are betting they will again.
Startups: Here's How You Craft Your Own Definition of Success
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Startups: Here's How You Craft Your Own Definition of Success

Business owners measure success in many different ways. Use these three tips to help benchmark what success looks like for you.
Maria Haggerty

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”