Branding - Page: 2
Despite Progress, Companies Need to Do More to Address Gender Inequity
Companies have a responsibility to ensure that women have a seat at the table.
Brand Building Isn't a Happy Accident. Take These Steps to Find Success.
All brands are businesses, but not all businesses are brands -- unless they take steps to build a brand identity.
Make Your Brand Stand Out and Learn How to Create a Logo on a Budget
A logo is crucial to your brand's identity. Here's how to make one with ease.
How Edible Arrangements Is Embracing a New Kind of 'Edible'
What once seemed like a threat to Tariq Farid's business is now a huge opportunity.
Learn How to Make Your Own Logos in Photoshop and Help Your Business Stand Out From the Rest
Why pay designers when you can just do it yourself?
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.
Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?