Branding - Page: 2

Despite Progress, Companies Need to Do More to Address Gender Inequity

Companies have a responsibility to ensure that women have a seat at the table.

Karla Zepeda

· 3 min read

Brand Building Isn't a Happy Accident. Take These Steps to Find Success.

All brands are businesses, but not all businesses are brands -- unless they take steps to build a brand identity.

Brit Booth

· 6 min read

Make Your Brand Stand Out and Learn How to Create a Logo on a Budget

A logo is crucial to your brand's identity. Here's how to make one with ease.

Entrepreneur Store

· 2 min read

How Edible Arrangements Is Embracing a New Kind of 'Edible'

What once seemed like a threat to Tariq Farid's business is now a huge opportunity.

Jason Feifer

· 4 min read

The Time for Diversity in Advertising Is Now

Here's how to make it happen, and why it's so crucial to our common culture.

Lucas Miller

· 5 min read

3 Brand Story Frameworks to Grow Your Business

Attract customers on repeat through the power of storytelling.

Werner Griesel

· 6 min read

The Bimbo Bear Returns… in Napkin Packages

The mascot of Grupo Bimbo, one of the largest bakeries in the world, - operators of brands such as Wonder, Tía Rosa, Oroweat, SaraLee-, appeared in a special package of Pétalo napkins.

Entrepreneur en Español

· 2 min read

Why Do Consumers Buy Certain Products and Services?

John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.

David Meltzer

· 1 min read

7 Steps for Standing Out on LinkedIn

With usage soaring and only 0.5% of users sharing content, the grounds are fertile to build a sensational personal brand organically.

Rosie Purr

· 9 min read

Anatomy of the Ideal Email

Five tips and five common mistakes for digital communication.

Francisco García Pimentel

· 7 min read

Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.

Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?

Tina Mulqueen

· 8 min read