My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Branding

Mistakes

8 Mistakes Small Businesses Make When Building an Online Presence

Having a strong online presence goes beyond building a website and having accounts on all social media platforms.
Branding

Branding Boot Camp: The Final Result

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.
Marketing Plans

Branding Boot Camp: How to Build a Tactical Marketing Plan

In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
YouTube

Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips

If you feel stuck, take a page out of the multi-talented author and actor's playbook.
Branding

Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Branding 2014

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Netflix

To Save Some Cash, Netflix Developed Its Own Font

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Marketing

Use Your Expertise to Drive Your Brand

A simple and effective way to make your voice heard is to brand yourself as an expert.
Freelancers

4 Proven Ways Successful Freelancers Achieve More Feast and Less Famine

The ebb and flow of paying jobs is the torment of working independently, until you learn the tricks of wooing and keeping clients.
Branding

Why Employer Branding Is So Important

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Branding

Branding Boot Camp: What to Do When You're Doing Too Much

Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.