Branding

Why I Am Killing a Startup That Has Over 100,000 Customers
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Why I Am Killing a Startup That Has Over 100,000 Customers

Having sold a startup for $1 million, this founder knows the importance of looking past short-term success.
Dmitry Dragilev
Instagram Analytics: Which Metrics Really Matter?
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Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.
Nathan Chan
5 Steps to Becoming a More Recognizable Brand
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5 Steps to Becoming a More Recognizable Brand

Grow your business with these simple tips.
Renée Warren
What Gary Vaynerchuk Learned by Experimenting on Himself
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What Gary Vaynerchuk Learned by Experimenting on Himself

Gary Vaynerchuk is half man, half brand, half digital experiment. And somehow, that all adds up.
Don't Just Sell a Product, Sell an Idea
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Don't Just Sell a Product, Sell an Idea

The founders of Motto chat with Mario Armstrong about the importance of investing in your business idea.
Mario Armstong
Why It's Important to Build a Personal Brand -- and How You Can Do It
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Why It's Important to Build a Personal Brand -- and How You Can Do It

Make your social brand authentic and fun and your audience will notice.
Matt Holmes
The Rise and Continuing Evolution of the Digitally Native Vertical Brand
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The Rise and Continuing Evolution of the Digitally Native Vertical Brand

Technology, social sharing and shifts in buying behavior are transforming retail.
Juliet Carnoy
5-Step Guide to Crowdsourcing Like a Pro
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5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.
Jim Joseph
4 Reasons to Consider a Domain Name Change for Your Startup
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4 Reasons to Consider a Domain Name Change for Your Startup

New top-level domains are going to be the digital real estate of the future.
Robert Bruce
7 Things to Think About For Your Startup's Typography
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7 Things to Think About For Your Startup's Typography

Typography is the most effective and meaningful vehicle for your brand personality.
Simon Endres
3 Ways to Use Images to Elevate Your Business
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3 Ways to Use Images to Elevate Your Business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge.
Serban Enache
Don't Obsess Over the Competition
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Don't Obsess Over the Competition

Valeria Basso, owner of Symphonic Communications, says that you always need to do work that you believe in because it can reflect who you are.
Here's What It's Like to Be in Business With Bill Murray
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Here's What It's Like to Be in Business With Bill Murray

The founders of theCHIVE give a behind-the-sleeves look at the launch of William Murray Golf.
Dan Bova
How Changing Its Packaging Helped This Company Find Sweet Success
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How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Jason Feifer

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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