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Branding

Personal Branding

12 Ways to Elevate Your Personal Brand in 2018

Tips you can use next year to build your brand.
Social Media

These Are the Secrets to a Successful Twitter Campaign

And check out the brands that scored big this year.
Social Media

15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

These top moments reflect larger cultural trends that anyone building a brand can tap into.
Competition

This Pro Wrestler Turned Cannoli Baker Shows How Small Businesses Can Leverage Themselves Against the Competition

There are plenty of things small businesses can offer their customers that big businesses can't.
Branding

Online Sales and the Importance of Branding Your Business From Day 1

One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.
Content Strategy

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.
Marketing

Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018

Creating a compelling vision -- and expressing it well -- is key to capturing your place in the market.
Publicity

Is Sending Out a Press Release Really Worth the Money?

The press release industry generates a lot of money-but it might not hold any value for your business.
Entrepreneurs

How Venus Williams Is Serving Up Her Entrepreneurial Dreams

Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.
Marketing

One of Tinder's First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire

Here are five marketing constants that can help every brand be successful, no matter how big or small.
Instagram Icon

This Jewelry Maker Who Sells Made-to-Order Pieces Developed Her Brand Through Posting to Instagram

Jess Hannah has more than 212,000 followers after doubling down on her business making 'jewelry for how it should be worn: never taken off.'
Personal Branding

4 Online Tools to Help Amplify Your Personal Brand

A strong personal brand makes everything easier.
Infographics

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.