Branding

Marketing

Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic.
Growth Strategies

3 Reasons Why I Gladly Welcome Competition

When it comes to facing the crowded field, I say: Bring it on.
Marketing

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.
Marketing

All Vodka Is the Same. So Why Is Some More Expensive Than Others?

It's about what people are really paying for.
Entrepreneur Insider

Entrepreneur Insider Video of the Week: 3 Surprising Ways to Build Your Brand

Watch this free Entrepreneur Insider session with renowned serial entrepreneur David Meltzer, who will help you build a brand that resonates with your audience.
The Digest

These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet

The co-founders of Sorbabes emphasize educating consumers about how their product is different than what they're used to.
Branding

Why You Should Develop a Personal Ethics Statement

This statement can differentiate you from other businesses and entrepreneurs in your space.
Franchises

Why Painting With a Twist's Founders Replaced Themselves as CEO

After 10 years, the founders knew the business was ready for the next stage of growth. But they weren't sure they were the right people to lead the charge.
The Digest

This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail

Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
Problem Solvers Podcast

How Cameo Survived a Public Relations Nightmare

By confronting the issue head-on, the startup regained its customers' trust.
Entrepreneur Insider

Entrepreneur Insider Video of the Week: Use Instagram Stories to Build Your Brand

Watch this free Entrepreneur Insider session with digital marketing expert Jon Horowitz, who will teach you how to attract your ideal audience, boost your engagement and get more conversions via Instagram Stories.
Branding

5 Important Steps for Clarifying and Communicating Your Company's Values

The author of the 'Chicken Soup for the Soul' series shares a few steps of how your business can distinguish itself.
Food Businesses

How Food and Beverage Brands Can Stand Out to Retail Buyers

There is simply too much competition in the food and beverage space and too much at stake to gamble on buyer relationships.

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
3 Things To Know

3 Mistakes to Avoid When Naming Your Business (60-Second Video)

Pick a name that will work now -- and in the future.