Branding

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
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Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
How to Make 'Boring' Industries Exciting Online
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How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
Ryan Erskine
The Mistakes Nintendo Made With Wii U and What You Can Learn From Them
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The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Stephen J. Bronner
Top Signs Your Brand Strategy Is Losing Focus
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Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Why Your Brand Should Establish a Meaningful Social Purpose
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Why Your Brand Should Establish a Meaningful Social Purpose

Aligning your social purpose with the identity of your brand will give it vital credibility.
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
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5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
John Boitnott
The Holiday Marketing Campaign Hall of Fame (Infographic)
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The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Tracey Wallace
EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.
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EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.

We spoke with the company's CEO, Joe Eazor, about the challenges he faces leading the legacy brand.
Stephen J. Bronner
11 Common Mistakes You Must Avoid When Building Your Online Brand
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11 Common Mistakes You Must Avoid When Building Your Online Brand

Your digital footprint could be the difference between success and failure.
Chirag Kulkarni
6 Steps for Continuous Brand Improvement
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6 Steps for Continuous Brand Improvement

Keeping your brand fresh and relevant is an ongoing process. Follow these steps to keep your brand updated.
Karen Tiber Leland
4 Reasons Your Company Should Use Native Advertising
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4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
5 Signs It's Time to Rebrand
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5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
How to Get Your Company to Transform and Become One With Your Brand Promise
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How to Get Your Company to Transform and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how to do it right.
Karen Tiber Leland
How Your Business Can Start Using Instagram Stories
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How Your Business Can Start Using Instagram Stories

Here are 18 businesses using Instagram Stories to boost their branding.
Alfred Lua

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”