Branding

How to Get Your Branding Noticed
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How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale
Why You Should View Every Mistake and Idea as an Opportunity
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Why You Should View Every Mistake and Idea as an Opportunity

This CEO explains that failure is a chance to improve -- and why he always listens to his team.
Tony Robbins's Social Media Director Shares His Marketing Tips
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Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
The 10 Biggest Mistakes in Personal Branding
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The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Ryan Erskine
Capitalize on Trends But Stand Firm on Your Identity
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Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand.
What Small Brands Do That Big Names Can't
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What Small Brands Do That Big Names Can't

When customers want to stand out, small brands can cash in.
5 Rules of Branding That Will Make You A Sought-After Superstar
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5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
3 Lessons to Learn From the Marriott-Starwood Merger
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3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Aj Agrawal
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
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5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Moves to Get Your Startup Featured in Major Media Publications
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5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
People Judge Your Brand Before They Even Know What You Sell
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People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?
Ben Simkin
New Balance Suffers a Brand Mangling 'Whitewashing'
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New Balance Suffers a Brand Mangling 'Whitewashing'

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
Aleks Kang
5 Steps to Creating a Loyalty Building Strategy for Your Business
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5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”