Branding

Establish Your Thought Leadership Role as a CEO
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Establish Your Thought Leadership Role as a CEO

Learn what actions you need to take to become a thought leader in your industry.
Karen Tiber Leland
How to Launch a Business Everyone Thinks You Shouldn't
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How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Melissa Dawn
Employees Are Your Biggest Brand Advocates
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Employees Are Your Biggest Brand Advocates

Engage staff to show off your culture.
Pratik Dholakiya
No, It's Not Arrogant to Google Yourself
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No, It's Not Arrogant to Google Yourself

In fact, it's downright irresponsible to not Google yourself.
Ryan Erskine
Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing
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Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing

Being 'BADASS' is pretty much all you need to know to succeed in the internet economy.
David Koji
Why Converting to Instagram Business Is Not a Winning Brand Strategy
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Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.
Madeline Popelka
Creating a Brand That Drives Your CEO Reputation
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Creating a Brand That Drives Your CEO Reputation

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.
Karen Tiber Leland
Making an American Icon: How Harley-Davidson Roared to Life
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Making an American Icon: How Harley-Davidson Roared to Life

Entrepreneur spoke with the stars and biker builder behind Discovery Channel's new miniseries 'Harley and The Davidsons.'
Dan Bova
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
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What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Jim Joseph
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
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3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz
Use the Candidate's Recruiting Experience to Find the Best Talent
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Use the Candidate's Recruiting Experience to Find the Best Talent

Think like the applicant. It will open your eyes to a new way of promoting jobs, interviewing and follow-up.
Kes Thygesen
4 Ways to Tune Up Your Brand's Intellectual Expression
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4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Karen Tiber Leland
This Squishy, Flatulent Robot Just Wants to Be Your Friend
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This Squishy, Flatulent Robot Just Wants to Be Your Friend

Isn't this octopus-inspired robot adorable?
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”